小鹏汽车智能座舱用户运营资深/高级经理（德国）

任职要求

1、本科及以上学历、新闻、传播、信息技术及汽车相关专业背景优先；
2、5年以上汽车、3C产品与技术创新传播经验，能独立负责、落实传播方案、传播媒介策划、项目管理和执行，懂技术传播在各个渠道的传播规律，新玩法，熟悉较丰富的媒体传播资源；
3、流利的英语沟通能力，能够与海外团队无障碍沟通；掌握一门或多门小语种者优先；
4、有较好的用户洞察能力、内容能力，能够独立完成传播内容策划、沟通与执行闭环；
5、有较强的内外部沟通能力，以及多任务统筹协调和项目管理能力；
6、极强的创新意识和自我驱动力，出色的跨文化沟通能力和团队合作精神，能适应快节奏和多变的工作环境中，对用户诉求能深入理解，追求做出不一样的新东西。

1. Bachelor’s degree or higher, with a preference for backgrounds in Journalism, Communications, Information Technology, or Automotive fields.
2. Over 5 years of experience in automotive, 3C product, or tech innovation communication. Proven ability to independently plan and execute communication strategies, media planning, project management, and execution. Understanding of the unique dynamics of technical communications across various channels, with extensive media network resources.
3. Proficient in English for seamless collaboration with international teams. Proficiency in one or more additional languages is a plus.
4. Skills Required: Strong user insight and content creation abilities, capable of independently completing content planning, communication, and execution. Excellent internal and external communication skills, multitasking, and project management capabilities.
5. Highly innovative, self-motivated, and strong in cross-cultural communication and teamwork. Able to excel in a fast-paced and dynamic work environment, with a deep understanding of user needs and a drive to create distinctive products.

工作职责

1、价值传递：负责小鹏海外座舱在当地市场的运营工作，与产品营销团队协同工作，基于智能座舱的定位和卖点，能够对功能宣传和针对重点功能做好当地运营；
2、重点功能运营：针对海外特色及差异化功能进行产品运营，洞察当地用户偏好，制定符合国情及用户需求的产品运营策略并推进执行；
3、了解行业及市场竞品最新动向，定期进行市场趋势分析，为功能定位和市场策略提供数据支持；
4、收集和分析用户反馈，为产品迭代和优化提供依据；
5、支持当地媒体运营、技术传播内容制作及媒介资源拓展相关工作；
6、跟踪竞品动态，提出相应的市场应对策略。

1. Value Delivery: Lead the local market operations of XPeng’s overseas intelligent cockpit, working with product marketing teams to effectively communicate the value of cockpit features. Focus on promoting key functions tailored to the unique positioning and highlights of the intelligent cockpit.
2. Key Feature Operations: Drive product operations for distinctive and differentiated overseas features, gathering insights into local user preferences. Develop and implement operational strategies that align with local market needs and user expectations.
3. Market and Competitor Analysis: Monitor industry and competitive trends regularly, analyzing market developments to provide data-backed insights for feature positioning and market strategy.
4. User Feedback Analysis: Collect and analyze user feedback to inform product iteration and optimization.
5. Support for Local Media and Content Production: Assist in local media operations, content creation for technical communications, and expansion of media resources.
6. Competitive Response: Track competitor activity and recommend market response strategies accordingly.