蔚来Brand Visual Design Expert
任职要求
- Bachelor’s degree in Graphic Design, Brand Design, Visual Identity, or related fields. - 8+ years of experience in automotive brand design or within a design company engaged in brand management and design work. - Proven track record of creating compelling visual identity systems (VIS) for consistent branding across all touchpoints. - A portfolio showcasing diverse brand design projects, particularly within the automotive industry. - Strong art direction, graphic design, conceptual, visual communication skills, and a professional backgrou…
工作职责
- Create compelling storytelling and narratives for visual identity design materials related to brand and product launches, ensuring consistent implementation. - Develop and execute visual branding strategies for the brand and its products. - Lead brand design projects and collaborate with cross-functional and cross-country teams to understand and interpret brand requirements. - Participate in brand-related design reviews, provide consulting, and manage brand equity. - Manage brand design projects and processes, including timelines, tasks, and deliverables. - Represent the brand design department, liaising with various departments, regional, and global offices to ensure seamless information integration. - Review and refine designs based on feedback to ensure alignment with brand objectives.
视频内容策划 1. 根据品牌调性与营销目标，策划符合当地市场偏好的视频创意方案（包括短视频、广告片、直播内容等）。 2. 结合本地文化、热点趋势及平台特性（如TikTok、Instagram Reels、YouTube），设计高互动性视频脚本。 视频制作与剪辑 1. 协同团队完成视频拍摄、剪辑及后期制作（涵盖创意剪辑、特效、字幕、音效等）。 2. 确保视频内容质量高、节奏感强，并符合品牌视觉规范。 本地化创意落地 1. 针对当地用户偏好，优化视频语言风格、视觉元素及叙事方式，提升内容共鸣度。 2. 参与本地化创意脑暴，提出创新性视频传播形式（如挑战赛、UGC互动等）。 数据分析与优化 1. 监测视频内容表现（如完播率、互动率、转化率等），基于数据反馈持续优化创意策略。 Video Content Planning 1. Develop creative video concepts aligned with brand tone and marketing objectives, tailored to local market preferences (including short videos, commercials, livestream content, etc.). 2. Design highly engaging video scripts that incorporate local culture, trending topics, and platform characteristics (e.g., TikTok, Instagram Reels, YouTube). Video Production & Editing 1. Collaborate with the team to execute video shooting, editing, and post-production (including creative editing, visual effects, subtitles, and sound design). 2. Ensure video content is high-quality, rhythmically engaging, and aligned with brand visual guidelines. Localized Creative Execution 1. Optimize video language style, visual elements, and storytelling techniques based on local user preferences to enhance resonance and relatability. 2. Participate in localized creative brainstorming and propose innovative video formats (e.g., challenges, UGC interactions). Data Analysis & Optimization 1. Monitor video performance metrics (e.g., completion rate, engagement rate, conversion rate), and continuously refine creative strategies based on data-driven insights.
• Responsible for the product key visual, creative concept and design; direct junior designers for the design adaptation into other platforms. • Responsible for the product series art direction, including but not limited with product series’ key visuals, product proofs, typography design, editorial design and other creative collateral materials. • Responsible for the product into market global keynote visual experience, including core creative idea, event program design, visual content management, keynote structures. • Participate project from the beginning, analyse the product key features, understanding target audience’s insight, organise information and generate a clear and simple brief for advertising agency, supplier or production house. • Responsible for product series and brand visual consistency among all design assets. • Independently responsible for design assets for marketing campaigns and closely working with other departments with efficient communication and cooperation. • Working with the world's top creative shops and production companies, be able to filter the most suitable supplier according to the business needs, and have ability to collaborate with them to complete the video task in order to achieve a world-class standard of work.
创意文案创作 1. 负责当地市场各类营销文案的创意撰写，包括但不限于社交媒体文案、广告文案、活动文案、视频脚本等 2. 根据品牌调性及营销目标，创作符合当地用户偏好的创意内容 本地化内容优化 1. 将品牌核心信息转化为符合当地文化语境和语言习惯的创意表达 2. 结合当地热点、流行语和用户习惯，持续优化文案效果 跨平台内容策划 1. 针对不同平台特性（如Instagram、TikTok、WhatsApp等）制定差异化的文案策略 2. 参与内容创意脑暴，提供创新性的传播思路 数据分析与优化 1. 跟踪文案传播效果，通过数据分析持续优化文案策略 2. 定期输出文案效果报告，提出改进建议 Creative Copywriting 1. Responsible for crafting creative marketing copy for the local market, including but not limited to social media posts, advertising copy, campaign content, and video scripts. 2. Develop creative content that aligns with brand tone and marketing objectives while catering to local user preferences. Localized Content Optimization 1. Translate core brand messages into creative expressions that fit the local cultural context and language nuances. 2. Continuously optimize copy effectiveness by incorporating local trends, popular expressions, and user habits. Cross-Platform Content Planning 1. Develop differentiated copy strategies tailored to the characteristics of various platforms (e.g., Instagram, TikTok, WhatsApp). 2. Participate in creative brainstorming sessions and contribute innovative ideas for communication strategies. Data Analysis & Optimization 1. Track copy performance and continuously refine strategies through data analysis. 2. Regularly produce performance reports and provide actionable recommendations for improvement.
1. 负责社交媒体广告、信息流广告、搜索广告等投放渠道的创意策略制定与执行，提升广告CTR、CVR和ROI； 2. 结合用户心理、行业趋势、市场热点，策划高转化率的广告创意，包括短视频、图文、互动广告、H5等形式； 3. 深入分析优秀案例，研究不同投放渠道（Facebook、Google、TikTok等）的创意趋势，持续优化广告内容； 4. 参与A/B测试，分析创意数据表现，根据投放数据反馈优化广告文案、视觉、视频剪辑等关键要素； 5. 协同设计、投放、数据分析团队，推进创意测试迭代，制定不同用户群体的精准创意方案； 6. 研究并应用AI生成内容（AIGC）工具，提高创意生产效率，探索新型广告表达方式； 7. 关注国际创意趋势，结合业务需求，制定全球化创意策略。 1. Develop and execute creative strategies for various advertising channels, including social media ads, native ads, and search ads, to improve CTR, CVR, and ROI. 2. Create high-conversion ad creatives—such as short videos, image-text formats, interactive ads, and H5 pages—based on user psychology, industry trends, and market hot topics. 3. Analyze successful cases in-depth and research creative trends across platforms (e.g., Facebook, Google, TikTok) to continuously optimize ad content. 4. Participate in A/B testing, analyze creative performance data, and optimize key elements such as copywriting, visuals, and video editing based on feedback. 5. Collaborate with design, media buying, and data analytics teams to drive creative testing and iteration, and craft tailored creative strategies for different user segments. 6. Research and apply AI-generated content (AIGC) tools to enhance creative production efficiency and explore new forms of advertising expression. 7. Stay up to date with global creative trends and develop globally aligned creative strategies in response to business needs.