蚂蚁金服Ant International-Alipay+ Product Operations-China & Malaysia
任职要求
· Over 5 years of experience in C-end product roles within the internet industry, familiar with internet products and operational strategies, with a preference for those with experience handling user bases in the millions;
· Logical and meticulous, possessing a top-level design mindset and architectural thinking, capable of discerning the essence of business, designing products based on core values, highly sensitive to user experience, and demonstrating strong empathy;
· Strong ability to collaborate across teams, cultures, and regions, capable of taking on organizational, coordination, and decision-making roles within project teams, facilitating…工作职责
· Based on the Allipay unified wallets gateway strategy, develop product optimizations for pre-trip and during-trip scenarios, leveraging cross-border contexts; assist and empower local wallets, collaborate with key industry merchants to enhance business growth, and be responsible for core metrics such as TPV, number of payment users, number of new customers placing orders, and repurchase rates; · Analyze user needs, labels, and profiles, and optimize user experience through data insights; implement refined operations and lifecycle management for users to achieve scalable and sustainable business growth; · According to the needs of cross-border travel business for Southeast Asian wallets, develop industry operation strategies and plans by integrating Alipay+ brand/local wallets /external partners/industry marketing resources, enhancing the brand perception of Alipay+, and achieving healthy user growth through productization; · Collaborate with the algorithm team to establish a feedback loop based on channel retention and conversion goals, promoting algorithm optimization, supply adjustments, and data asset accumulation.
· Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; · Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; · Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; · Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
1. Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; 2. Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; 3. Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; 4. Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
岗位职责 1. 深刻理解和挖掘不同区域的业务场景，提炼和输出用户需求BRD，以用户及运营视角来思考产品路径，推动产品能力建设； 2. 产品上线后的用户上手指引，通过不限于手册、培训、演示等方式，帮助用户快速上手产品新功能和新流程； 3. 产品使用反馈的统筹管理，协调不同区域的产品使用反馈，推进产品及技术优化方案的交付，为问题的闭环管理负责； 4. 沉淀用户需求及反馈的正向、逆向的管理流程，协同产品及研发团队，为产品优化的交付效率和体验负责。 Job Description 1. Deeply understand and explore business scenarios across different regions, extract and deliver user requirements (BRD), think through product strategies from both user and operational perspectives, and drive the development of product capabilities. 2. Provide user onboarding guidance after product launch, using methods such as user guides, training, and demonstrations to help users get started with new features and workflows; 3. Manage product usage feedback from different regions, drive the delivery of product and technical optimization solutions, and ensure closed-loop issue resolution. 4. Establish standardized processes for managing both positive and negative user feedback and requirements, collaborate with product and R&D teams, and take ownership of optimizing delivery efficiency and user experience.
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Job Description 1. Analyze cross-border tourism market trends, develop industry growth strategies, assist and empower Ant International's regional user growth, collaborate with key industry merchants to enhance the growth of Alipay+ and it's travel solution. 2. Formulate industry marketing strategies and plans based on the needs of the cross-border tourism business, while leveraging platform/industry marketing resources, key moments, and plans to increase the awareness of Alipay+ and it's travel solutions and achieve healthy user growth through productization. 3. Combine user data and activity data to uncover more innovative marketing scenarios and methods driven by data, thereby achieving sustainable business growth. 4. Efficiently collaborate with UED, product, and technology teams, playing a leading and decision-making role from project planning to launch. Work closely with the marketing team to build marketing strategies and interactions, jointly promoting the implementation of marketing strategies to enhance user engagement.