蚂蚁金服Ant International-Alipay+ Product Operations-China & Malaysia
任职要求
· Over 5 years of experience in C-end product roles within the internet industry, familiar with internet products and operational strategies, with a preference for those with experience handling user bases in the millions;
· Logical and meticulous, possessing a top-level design mindset and architectural thinking, capable of discerning the essence of business, designing products based on core values, highly sensitive to user experience, and demonstrating strong empathy;
· Strong ability to collaborate across teams, cultures, and regions, capable of taking on organizational, coordination, and decision-making roles within project teams, facilitating multi-party implementation;
· Good data awareness and sensitivity, able to identify business changes and issues through data, and optimize accordingly;
· Active and open-minded thinking, attentive to business dynamics and industry hotspots;
· Possess entrepreneurial spirit, resilience, and self-drive, capable of adapting to complex and changing environments and imperfect situations, unafraid of challenges, and seeking breakthroughs;
· Familiarity with the Southeast Asian and Asian markets, with practical experience preferred; willingness to undertake occasional short business trips, and long-term assignments within Asia will be an advantage.工作职责
· Based on the Allipay unified wallets gateway strategy, develop product optimizations for pre-trip and during-trip scenarios, leveraging cross-border contexts; assist and empower local wallets, collaborate with key industry merchants to enhance business growth, and be responsible for core metrics such as TPV, number of payment users, number of new customers placing orders, and repurchase rates; · Analyze user needs, labels, and profiles, and optimize user experience through data insights; implement refined operations and lifecycle management for users to achieve scalable and sustainable business growth; · According to the needs of cross-border travel business for Southeast Asian wallets, develop industry operation strategies and plans by integrating Alipay+ brand/local wallets /external partners/industry marketing resources, enhancing the brand perception of Alipay+, and achieving healthy user growth through productization; · Collaborate with the algorithm team to establish a feedback loop based on channel retention and conversion goals, promoting algorithm optimization, supply adjustments, and data asset accumulation.
· Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; · Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; · Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; · Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
1. Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; 2. Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; 3. Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; 4. Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Job Description 1. Analyze cross-border tourism market trends, develop industry growth strategies, assist and empower Ant International's regional user growth, collaborate with key industry merchants to enhance the growth of Alipay+ and it's travel solution. 2. Formulate industry marketing strategies and plans based on the needs of the cross-border tourism business, while leveraging platform/industry marketing resources, key moments, and plans to increase the awareness of Alipay+ and it's travel solutions and achieve healthy user growth through productization. 3. Combine user data and activity data to uncover more innovative marketing scenarios and methods driven by data, thereby achieving sustainable business growth. 4. Efficiently collaborate with UED, product, and technology teams, playing a leading and decision-making role from project planning to launch. Work closely with the marketing team to build marketing strategies and interactions, jointly promoting the implementation of marketing strategies to enhance user engagement.
1.洞察东南亚及澳大利亚、新西兰为目的地的跨境游市场趋势，主导以东南亚及澳新为目的地的，支付宝及A+钱包用户跨境游增长策略，协同重点行业商户和商圈，提升支付宝及A+钱包用户在所负责区域目的地出境游交易增长； 2.根据跨境游业务需求，结合平台/行业营销资源、节点及玩法，制定行业营销策略和营销方案，提升支付宝及A+用户用Alipay+跨境出游心智；通过产品化的方式实现用户的健康增长； 3.和区域BD紧密协同，根据区域特性，通过整合营销等方式，联合重点商户伙伴商户驱动业务健康增长 ● Analyze market trends for cross-border tourism targeting Southeast Asia, Australia, and New Zealand. Lead growth strategies for Alipay and A+ wallet users in these destinations to drive transaction growth in outbound travel within the region. ● Collaborate with key industry merchants and commercial areas to enhance cross-border travel experiences for Alipay+/A+ wallet users. ● Develop tailored marketing strategies and campaigns by leveraging platform/industry resources, seasonal opportunities, and innovative engagement models to strengthen Alipay+ as the preferred payment solution for cross-border travel. ● Drive user growth through productization initiatives and data-driven approaches. ● Partner closely with regional BD teams to design localized integrated marketing campaigns with key merchant partners, ensuring sustainable business growth.