蚂蚁金服蚂蚁国际-高级运营专家-A+跨境移动支付业务
任职要求
1.5年以上互联网用户增长、产品运营工作经验，有线下支付、OTA、O2O、出境等行业相关工作经历者优先； 2.目标驱动，判断决策能力强，有较强推动力，有独立负责业务线、产品、渠道等工作经历者优先； 3.具备操盘大型运营活动经验，能够作为活动owner推动营销方案产品化落地并协助传播； 4.具备敏锐的产品感和洞察力，数据运营能力强，善于思考、善于寻找各种方法实现增长目标； 5.具有强烈的Ownership，持续不断的学习和创新能力，性格积极乐观，抗压能力强； ● 5+ years of experience in internet user growth or product operations. Prior exposure to offline payments, OTA, O2O, or outbound travel industries is preferred. ● Results-driven with strong decision-making and execution capabilities. Experience in independently managing business lines/products/channels is a plus. ● Proven track record in orchestrating large-scale operational campaigns, including end-to-end ownership of marketing program design and implementation. ● Product-savvy with sharp business acumen. Strong data operation capabilities and innovative problem-solving skills to achieve growth objectives. ● High ownership mindset, continuous learning agility, and resilience under pressure. Positive attitude with excellent cross-functional collaboration skills. ● Familiarity with regional regulatory and cultural environments is preferred.
工作职责
1.洞察东南亚及澳大利亚、新西兰为目的地的跨境游市场趋势，主导以东南亚及澳新为目的地的，支付宝及A+钱包用户跨境游增长策略，协同重点行业商户和商圈，提升支付宝及A+钱包用户在所负责区域目的地出境游交易增长； 2.根据跨境游业务需求，结合平台/行业营销资源、节点及玩法，制定行业营销策略和营销方案，提升支付宝及A+用户用Alipay+跨境出游心智；通过产品化的方式实现用户的健康增长； 3.和区域BD紧密协同，根据区域特性，通过整合营销等方式，联合重点商户伙伴商户驱动业务健康增长 ● Analyze market trends for cross-border tourism targeting Southeast Asia, Australia, and New Zealand. Lead growth strategies for Alipay and A+ wallet users in these destinations to drive transaction growth in outbound travel within the region. ● Collaborate with key industry merchants and commercial areas to enhance cross-border travel experiences for Alipay+/A+ wallet users. ● Develop tailored marketing strategies and campaigns by leveraging platform/industry resources, seasonal opportunities, and innovative engagement models to strengthen Alipay+ as the preferred payment solution for cross-border travel. ● Drive user growth through productization initiatives and data-driven approaches. ● Partner closely with regional BD teams to design localized integrated marketing campaigns with key merchant partners, ensuring sustainable business growth.
1. 负责阿里国际电商平台速卖通日本区域风险管理 2. 从平台视角，对各种业务场景进行评估，制定全链路合规治理思路，包括但不限于风控产品优化、策略主动/被动防控、负向投诉闭环等，平衡体验与安全，确保平台全球范围内符合合规要求； 3.以法律法规为基础，对合规体系进行建设，并确保有效落实； 4.对电商供应链进行商品合规管理，确保供应体系中商品合规； 5.和各监管部门进行有效沟通，避免合规监管风险； 6.良好的项目管理能力，整合产研资源，协同上下游各职能团队，推动重要风控项目落地实施，实现风险控制和商业价值的完美平衡。 1.Responsible for the Japan market compliance and risk management of AliExpress, Alibaba's global e-commerce platform; 2.From the platform perspective, evaluate various business scenarios, formulate full-chain compliance governance ideas, including but not limited to risk control product optimization, proactive/passive defense strategies, negative complaint closed-loop, etc., balance experience and security, and ensure compliance requirements are met globally on the platform; 3.Based on laws and regulations, construct a compliance system and ensure effective implementation; 4.Manage product compliance in the e-commerce supply chain to ensure compliance of products in the supply system; 5.Communicate effectively with regulatory authorities to avoid compliance and regulatory risks; 6.Good project management skills, integrate production and research resources, collaborate with upstream and downstream functional teams, promote the implementation of important risk control projects, and achieve a perfect balance between risk control and business value.
1. 负责滴滴机票火车票的用户增长，基于市场洞察及业务数据，系统性的分析用户和场景的需求和行为变化，设计拉新方案并落地； 2. 负责用户分层运营，分场景运营。持续优化补贴效率、优化渠道流量转化效率，找到增长机会点； 3. 产出拉新方案及策略制定，围绕新用户数、CAC、和用户质量，不断迭代拉新的活动形式、策略方案、以及及时进行效果复盘等； 4. 具备全局增长视角，协同产品、研发、数据等多方资源持续制定有效的增长策略，竞争策略；
职责： 设计AI驱动的用户增长策略（如智能推荐、个性化获客），构建数据飞轮，推动用户生命周期价值（LTV）。 设计AI驱动的用户促活、召回策略，管理增长渠道，尤其是社交裂变、私域流量等
1、数据收集与整合: 负责收集、清洗、整合来自不同渠道的消费者数据（如交易数据、行为数据、调研数据、社交媒体数据等）； 2、描述性与诊断性分析: 通过数据分析，描述消费者行为特征，诊断业务问题的原因； 3、预测性与指导性分析: 构建数据模型（如用户流失预测、购买倾向预测、个性化推荐模型等），预测未来行为并指导业务决策； 4、A/B测试与实验设计: 设计并执行A/B测试等实验，评估不同策略或产品功能的效果； 5、洞察可视化与报告: 将复杂的数据分析结果通过可视化的方式呈现，并撰写数据驱动的洞察报告。