蚂蚁金服蚂蚁国际-高级运营专家-A+跨境移动支付业务
任职要求
1.5年以上互联网用户增长、产品运营工作经验，有线下支付、OTA、O2O、出境等行业相关工作经历者优先； 2.目标驱动，判断决策能力强，有较强推动力，有独立负责业务线、产品、渠道等工作经历者优先； 3.具备操盘大型运营活动经验，能够作为活动owner推动营销方案产品化落地并协助传播； 4.具备敏锐的产品感和洞察力，数据运营能力强，善于思考、善于寻找各种方法实现增长目标； 5.具有强烈的Ownership，持续不断的学习和创新能力，性格积极乐观，抗压能力强； ● 5+ years of experience in internet user growth or product operations. Prior exposure to offline payments, OTA, O2O, or outbound travel industries is preferred. ● Results-driven with strong decision-making and execution capabilities. Experience in independently managing business lines/products/channels is a …
工作职责
1.洞察东南亚及澳大利亚、新西兰为目的地的跨境游市场趋势，主导以东南亚及澳新为目的地的，支付宝及A+钱包用户跨境游增长策略，协同重点行业商户和商圈，提升支付宝及A+钱包用户在所负责区域目的地出境游交易增长； 2.根据跨境游业务需求，结合平台/行业营销资源、节点及玩法，制定行业营销策略和营销方案，提升支付宝及A+用户用Alipay+跨境出游心智；通过产品化的方式实现用户的健康增长； 3.和区域BD紧密协同，根据区域特性，通过整合营销等方式，联合重点商户伙伴商户驱动业务健康增长 ● Analyze market trends for cross-border tourism targeting Southeast Asia, Australia, and New Zealand. Lead growth strategies for Alipay and A+ wallet users in these destinations to drive transaction growth in outbound travel within the region. ● Collaborate with key industry merchants and commercial areas to enhance cross-border travel experiences for Alipay+/A+ wallet users. ● Develop tailored marketing strategies and campaigns by leveraging platform/industry resources, seasonal opportunities, and innovative engagement models to strengthen Alipay+ as the preferred payment solution for cross-border travel. ● Drive user growth through productization initiatives and data-driven approaches. ● Partner closely with regional BD teams to design localized integrated marketing campaigns with key merchant partners, ensuring sustainable business growth.
1. 负责阿里国际电商平台速卖通日本区域风险管理 2. 从平台视角，对各种业务场景进行评估，制定全链路合规治理思路，包括但不限于风控产品优化、策略主动/被动防控、负向投诉闭环等，平衡体验与安全，确保平台全球范围内符合合规要求； 3.以法律法规为基础，对合规体系进行建设，并确保有效落实； 4.对电商供应链进行商品合规管理，确保供应体系中商品合规； 5.和各监管部门进行有效沟通，避免合规监管风险； 6.良好的项目管理能力，整合产研资源，协同上下游各职能团队，推动重要风控项目落地实施，实现风险控制和商业价值的完美平衡。 1.Responsible for the Japan market compliance and risk management of AliExpress, Alibaba's global e-commerce platform; 2.From the platform perspective, evaluate various business scenarios, formulate full-chain compliance governance ideas, including but not limited to risk control product optimization, proactive/passive defense strategies, negative complaint closed-loop, etc., balance experience and security, and ensure compliance requirements are met globally on the platform; 3.Based on laws and regulations, construct a compliance system and ensure effective implementation; 4.Manage product compliance in the e-commerce supply chain to ensure compliance of products in the supply system; 5.Communicate effectively with regulatory authorities to avoid compliance and regulatory risks; 6.Good project management skills, integrate production and research resources, collaborate with upstream and downstream functional teams, promote the implementation of important risk control projects, and achieve a perfect balance between risk control and business value.
1. 负责滴滴机票火车票的用户增长，基于市场洞察及业务数据，系统性的分析用户和场景的需求和行为变化，设计拉新方案并落地； 2. 负责用户分层运营，分场景运营。持续优化补贴效率、优化渠道流量转化效率，找到增长机会点； 3. 产出拉新方案及策略制定，围绕新用户数、CAC、和用户质量，不断迭代拉新的活动形式、策略方案、以及及时进行效果复盘等； 4. 具备全局增长视角，协同产品、研发、数据等多方资源持续制定有效的增长策略，竞争策略；
1、负责Lazada平台的用户增长策略，制定并实施基于用户分层的激活和购买促进策略。 2、整体规划用户路径、场景承接机制、商品推荐策略和预算分配，提升平台整体运营效率。 3、根据运营策略，协调内部各产品线和部门，与各国本地团队合作，推动策略执行并持续优化运营效果。 4、深入分析用户行为数据，跟踪竞品动态，不断优化运营策略，以保持公司在市场中的竞争优势。 1、Responsible for user growth strategies on the Lazada platform, devising and implementing user segmentation-based activation and purchase promotion strategies. 2、Plan the overall user journey, scenario transition mechanisms, product recommendation strategies, and budget allocation to enhance platform operational efficiency. 3、Coordinate with internal product lines and departments, and collaborate with local teams in various countries to enforce strategy execution and continuously optimize operational performance. 4、Deeply analyze user behavior data, monitor competitor dynamics, and continually refine operational strategies to maintain the company's competitive edge in the market.
职责： 设计AI驱动的用户增长策略（如智能推荐、个性化获客），构建数据飞轮，推动用户生命周期价值（LTV）。 设计AI驱动的用户促活、召回策略，管理增长渠道，尤其是社交裂变、私域流量等