蚂蚁金服Ant International-Alipay+ Travel Solution Operations-Malaysia
任职要求
· Bachelor's degree or higher, with over 8 years of experience in internet user growth or product operations; candidates with experience in global business, overseas operations, OTA, O2O, or outbound travel industries are preferred; · Possess keen product sense and insight, strong learning ability and data operation skills, adept at thinking critically and finding various methods to achieve growth objectives; · Strong cross-team, cross-cultural, and cross-regional collaboration skills, capable of playing an organizational, coordinating, and decision-making role within project teams to facilitate multi-party implementation; · Strong data analysis and consumer insight abilities, capable of identifying and resolving problems through data; · Entrepreneurial spirit, resilience, and self-motivation; able to cope with complex and changing environments and imperfect situations, unafraid of difficulties, and seeking breakthroughs; · Proficient in English (including listening, speaking, reading, and writing) as a working language; proficiency in Japanese, Korean, or Southeast Asian languages is a plus; · Willingness to undertake occasional short business trips, with a preference for longer assignments within Asia; · Passion for cross-border travel with deep insights into the needs of cross-border travelers is a plus.
工作职责
· Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; · Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; · Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; · Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Job Description 1. Analyze cross-border tourism market trends, develop industry growth strategies, assist and empower Ant International's regional user growth, collaborate with key industry merchants to enhance the growth of Alipay+ and it's travel solution. 2. Formulate industry marketing strategies and plans based on the needs of the cross-border tourism business, while leveraging platform/industry marketing resources, key moments, and plans to increase the awareness of Alipay+ and it's travel solutions and achieve healthy user growth through productization. 3. Combine user data and activity data to uncover more innovative marketing scenarios and methods driven by data, thereby achieving sustainable business growth. 4. Efficiently collaborate with UED, product, and technology teams, playing a leading and decision-making role from project planning to launch. Work closely with the marketing team to build marketing strategies and interactions, jointly promoting the implementation of marketing strategies to enhance user engagement.
1. Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; 2. Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; 3. Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; 4. Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
1.洞察东南亚及澳大利亚、新西兰为目的地的跨境游市场趋势，主导以东南亚及澳新为目的地的，支付宝及A+钱包用户跨境游增长策略，协同重点行业商户和商圈，提升支付宝及A+钱包用户在所负责区域目的地出境游交易增长； 2.根据跨境游业务需求，结合平台/行业营销资源、节点及玩法，制定行业营销策略和营销方案，提升支付宝及A+用户用Alipay+跨境出游心智；通过产品化的方式实现用户的健康增长； 3.和区域BD紧密协同，根据区域特性，通过整合营销等方式，联合重点商户伙伴商户驱动业务健康增长 ● Analyze market trends for cross-border tourism targeting Southeast Asia, Australia, and New Zealand. Lead growth strategies for Alipay and A+ wallet users in these destinations to drive transaction growth in outbound travel within the region. ● Collaborate with key industry merchants and commercial areas to enhance cross-border travel experiences for Alipay+/A+ wallet users. ● Develop tailored marketing strategies and campaigns by leveraging platform/industry resources, seasonal opportunities, and innovative engagement models to strengthen Alipay+ as the preferred payment solution for cross-border travel. ● Drive user growth through productization initiatives and data-driven approaches. ● Partner closely with regional BD teams to design localized integrated marketing campaigns with key merchant partners, ensuring sustainable business growth.
We are seeking a seasoned Business Development Manager with expertise in OTA, attractions, or local experiences to drive adoption of Alipay+ Travel Solutions across the travel ecosystem. This role focuses on expanding partnerships with global/local partners, managing business success, and fostering local & cross-border tourism via innovative payment tools. Self-driven mindset and resilience in startups are required. General responsibilities include: 1. Business Development and Partner Management: ● Develop and execute BD Strategies to achieve business goals in Attractions, Day Tours and Experience. ● Manage the full sales cycle: Identify, pitch, negotiate, contract and onboard business partners, ensuring favorable terms and conditions, and compliance with legal/regulatory requirements. 2. Product & Marketing Strategy: ● Lead the full lifecycle of attractions/day tours product development: from requirement gathering with suppliers, improvement of search capability, optimization of listings, and product structuring (ticket types, add-ons, pricing) on voyager. ● Design and implement strategies to enhance supplies aligned with market demands and Alipay+ technology. ● Identify opportunities for product optimization and marketing improvements. 3. Cross-Functional Coordination: ● Collaborate with product, technical, and marketing teams to align sales goals with platform features and user experience. ● Work with regional teams for local travel-related products developing and sourcing management. 4. Analytics: ● Generate weekly and monthly business tracking a to optimize business outcomes. ● Provide data-driven recommendations for increasing order volume and improving partner retention.