蚂蚁金服Ant International-Senior User Growth Specialist-Malaysia
任职要求
1. Bachelor's degree or above, with over 3 years of experience in internet user growth and product operations; relevant working experience in industries such as OTA, O2O, and cross-border travel is preferred.
2. Possess sharp product acumen and insight, strong data operations capabilities, and excel at thinking and finding various methods to achieve growth targets.
3. Strong cross-team collaboration skills, capable of playing organizational, coordination, and decision-making roles within project teams.
4. Strong data analysis and consumer insight abilities.工作职责
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Job Description 1. Analyze cross-border tourism market trends, develop industry growth strategies, assist and empower Ant International's regional user growth, collaborate with key industry merchants to enhance the growth of Alipay+ and it's travel solution. 2. Formulate industry marketing strategies and plans based on the needs of the cross-border tourism business, while leveraging platform/industry marketing resources, key moments, and plans to increase the awareness of Alipay+ and it's travel solutions and achieve healthy user growth through productization. 3. Combine user data and activity data to uncover more innovative marketing scenarios and methods driven by data, thereby achieving sustainable business growth. 4. Efficiently collaborate with UED, product, and technology teams, playing a leading and decision-making role from project planning to launch. Work closely with the marketing team to build marketing strategies and interactions, jointly promoting the implementation of marketing strategies to enhance user engagement.
1. Conduct research on the family travel market, user needs, and industry trends in partnership with headquarters and regional teams to identify and capture new growth opportunities. 2. Develop and execute product design and activity planning for the family channel, formulating user operation strategies that align with business objectives and maximize family user value to drive growth. 3. Design end-to-end strategies from both customer and supply perspectives, including family user profiling, operation mechanisms, and benefits tailored for family-oriented offerings. 4. Produce BRD to clarify key opportunities, solutions, processes, and ROI. Establish measurement frameworks and lead mechanism testing and learning for the family channel to empower sustainable growth. 5. Coordinate cross-functional resources and foster collaboration across departments to ensure efficient implementation of product initiatives and timely project delivery. 6. Apply data analysis and user research to generate actionable insights, supporting continuous product improvement and effective knowledge sharing within the team.
-Strategize and implement regional campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. -Partner with cross-functional teams such as BD, product, creative and marketing to maximize quality, impact and efficiency for all campaigns -Research marketing, campaign and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Iterate the UI/UX based on local insights and deep understanding of local users
1.Develop and Implement Marketing Plans: Independently create and execute marketing strategies to enhance brand awareness of Keeta grocery service. 2.Market Analysis: Analyze market trends and competitor activities to identify opportunities and challenges. 3.Collaboration: Maintain frequent communication with user growth team and central marketing team to align on strategies, share insights and gain win-win. 4.Partnership Development: Establish and nurture partnerships with local government, chambers of commerce, and community organizations. 5.Marcom Campaign Management: Plan and execute marketing communications (marcom) campaigns to engage residents and visitors effectively. 6.Data Analysis: Collect and analyze marketing data to evaluate the effectiveness of campaigns and make necessary adjustments.
Key Responsibilities Category P&L Ownership & Growth Metrics: Own and manage the P&L and growth metrics for the GM category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. Leverage historical data and market insights to inform decisions and improve customer experience. Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM. Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development Develop strategies to onboard high-quality sellers and brands. Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives. Innovate product function and mechanism design, based on business judgment, cooperate with product technology team to complete the design of new product requirements and upgrade platform mechanism, and complete the implementation of business opportunity judgment