蚂蚁金服Ant International-Senior User Growth Specialist-Malaysia
任职要求
1. Bachelor's degree or above, with over 3 years of experience in internet user growth and product operations; relevant working experience in industries such as OTA, O2O, and cross-border travel is preferred. 2. Possess sharp product acumen and insight, strong data operations capa…
工作职责
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Job Description 1. Analyze cross-border tourism market trends, develop industry growth strategies, assist and empower Ant International's regional user growth, collaborate with key industry merchants to enhance the growth of Alipay+ and it's travel solution. 2. Formulate industry marketing strategies and plans based on the needs of the cross-border tourism business, while leveraging platform/industry marketing resources, key moments, and plans to increase the awareness of Alipay+ and it's travel solutions and achieve healthy user growth through productization. 3. Combine user data and activity data to uncover more innovative marketing scenarios and methods driven by data, thereby achieving sustainable business growth. 4. Efficiently collaborate with UED, product, and technology teams, playing a leading and decision-making role from project planning to launch. Work closely with the marketing team to build marketing strategies and interactions, jointly promoting the implementation of marketing strategies to enhance user engagement.
You will be a key member of Ant International’s product team to help achieve company’s global vision. You will plan and execute the development and integration of world-class payment capabilities to empowering Global markets. You will take ownership of the products to ensure optimal user experience, modularized mid-platform, security and compliant to regulations. Responsibilities: • Design the smart user growth product solution for different industries clients, timely and accurately grasp market demand, by extensively understanding clients 'evolving needs. • Develop short-term and long-term product plans, innovate interaction and scenarios, enhance user consumption and interaction experience. • Acquire a deep understanding of the demands of clients, identify product insights to uncover business opportunities, and advance integrations & partnerships. Be capable of efficiently upselling products through a keen understanding of customer requirements and market potential. • Align with business stakeholders to drive meaningful outcomes and ensure a cohesive user experience. • Manage cross-functional products and coordinate the delivery process of these products including roadmap creation, product design, deployment, monitoring, performance to scalability. • Work with external partners to ensure seamless integration of products and services.
· Deeply understand user needs, align with business development strategies and objectives, and design various marketing activities focused on product value with the goal of user growth, creating impactful brand events and communications. · Possess the ability to plan online content, marketing activities, and offline event marketing; enhance user scale through the planning of A+ themed marketing events, responsible for user acquisition and conversion effectiveness. · Have rich project experience, capable of independently managing project strategy, creativity, execution, and communication from 0 to 1. Demonstrate excellent cross-team collaboration skills, able to engage with design, product, technology, algorithm teams, and external partners to efficiently drive strategy implementation.
1. Conduct research on the family travel market, user needs, and industry trends in partnership with headquarters and regional teams to identify and capture new growth opportunities. 2. Develop and execute product design and activity planning for the family channel, formulating user operation strategies that align with business objectives and maximize family user value to drive growth. 3. Design end-to-end strategies from both customer and supply perspectives, including family user profiling, operation mechanisms, and benefits tailored for family-oriented offerings. 4. Produce BRD to clarify key opportunities, solutions, processes, and ROI. Establish measurement frameworks and lead mechanism testing and learning for the family channel to empower sustainable growth. 5. Coordinate cross-functional resources and foster collaboration across departments to ensure efficient implementation of product initiatives and timely project delivery. 6. Apply data analysis and user research to generate actionable insights, supporting continuous product improvement and effective knowledge sharing within the team.
-Strategize and implement regional campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. -Partner with cross-functional teams such as BD, product, creative and marketing to maximize quality, impact and efficiency for all campaigns -Research marketing, campaign and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Iterate the UI/UX based on local insights and deep understanding of local users