蚂蚁金服Ant International-Growth Expert Specialist-Malaysia
任职要求
• Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred.
• 5+ years of experience in growth, performance, digital marketing or related roles in Fintech or eCommerce domain.
• Proven track record of successfully scaling campaigns and driving measurable growth, preferably in the healthcare or technology sector.
• Strong analytical and data-driven decision-making skills with ability to derive actionable insights from campaign performance metrics. Proficiency in data analytic tools ,SQL and marketing automation platforms (preferred)
• Strong understanding and application of marketing frameworks (AARRR funnel, AOV, customer segmentation)
• Proven ability to manage and optimize budgets effectively.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Strong analytical thinking and problem-solving abilities.
• Self-motivated, results-oriented and growth mindset with a passion for innovation and continuous improvement.
• Excellent project management, ability to multitask, manage competing priorities, and meet deadlines in a fast-paced startup environment.工作职责
Drive explosive yet sustainable growth for A+Rewards by architecting data-powered marketing engines across partner mobile ecosystems. You’ll own DAU and TPV targets by transforming operational efficiency into competitive advantage – where every funnel step, creative asset, and dollar spent is engineered to convert. • Develop, execute, and continuously refine end-to-end growth marketing strategies across integrated mobile payment partners to drive brand awareness, user acquisition, engagement, retention, and revenue growth. • Plan, manage, and optimize seasonal campaigns across markets • Conduct in-depth audience segmentation, keyword research, and targeting strategy development to maximize campaign effectiveness including click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). • Lead the execution and analysis of A/B tests to improve campaign targeting, messaging, and creative elements and conversion rates, customer lifetime value (LTV), and ROI. • Analyze cross-channel marketing data to uncover insights, identify growth opportunities, and drive continuous funnel optimization across the user journey. • Track, report, and communicate campaign performance and business impact to stakeholders on a regular basis, ensuring transparency and alignment with growth goals. • Effectively lead and execute on cross-functional projects with product, design, content, operations, and internal support team • Manage campaign budgets effectively to ensure efficient allocation of resources and optimal results across all marketing activities. • Stay informed on industry trends, platform updates, best practices in performance marketing and competitor strategies
Here is the corrected and coherent version of the job description: About Us WorldFirst is a leading global payments platform dedicated to making international money transfer and commerce seamless and efficient for businesses worldwide. We leverage cutting-edge technology to break down financial borders and empower our customers to trade globally. The Role We are seeking a highly motivated and detail-oriented Business Growth and Operation Specialist to own and optimize the core user journey: account registration and onboarding for the WorldFirst platform. You will be the crucial bridge between our users, the product, and the business, ensuring that every new customer's first experience is smooth, successful, and sets the stage for long-term engagement. Your primary mission is to drive user acquisition and activation by making the sign-up process as efficient, clear, and user-friendly as possible, while ensuring compliance and security. Key Responsibilities 1. Onboarding Product Management & Optimization - Analyze user behavior data (funnel conversion, time-to-complete, drop-off rates) to identify key areas for improvement. - Collaborate with the Product team and UX/UI designers to propose, specify, and test new features and iterations to the onboarding process. - Collaborate with the Risk team to increase the success rate of account KYB verification, especially for the one-time success rate. - Collaborate with regional teams globally to incorporate region-specific needs. 2. Operational Excellence & User Support - Develop, maintain, and update help center articles, FAQs, and in-product guidance (tooltips, tutorials) for the registration process. - Serve as a subject matter expert for internal teams (Customer Support, Sales, Compliance) on onboarding-related queries and issues. - Monitor the onboarding funnel in real-time, proactively identifying and troubleshooting technical or usability issues that block users. - Manage and iterate on the user verification and KYC process, balancing user convenience with regulatory requirements. 3. Data Analysis & Reporting - Build and maintain dashboards to track key onboarding metrics (e.g., registration completion rate, verification success rate, time-to-first-transaction). - Generate regular reports on onboarding performance, providing actionable insights and recommendations to leadership and cross-functional partners. - Conduct A/B tests on UI copy, form fields, and process flow to optimize for conversion. 4. Cross-functional Collaboration - Work closely with the Compliance & Legal team to ensure the onboarding process adheres to all global and local regulations. - Partner with the Marketing team to ensure a seamless journey from ad click to fully onboarded user. - Liaise with Customer Support to understand common user issues and translate them into product improvements.
We are looking for a Risk Policy and Operation Solution Manager to support Ant International business growth, ensure the safety of merchant funding account, manage multiple type of risk such as identity fraud, scam, abuse and account take-over, as well as user-experience balance. This role will act as the expert of risk solution, deliver risk assessment and solution to mitigate risk by leveraging Ant Risk capabilities. Job Descriptions: 1. In depth understanding of merchant funding account and cross-board ecommerce market, conduct risk assessment, identify potential risk and design solution to the business team, leveraging Ant risk capabilities to facilitate business goal achievement. 2. Responsible for the solution-based project management, engage internal stakeholders across function such as product and technical teams to ensure risk solution are delivered timely and track the effect of risk solution continuously. 3. Identify new fraud and cybercrime threats by reviewing and investigating suspected/fraud cases, continuous refinement of internal risk control framework, policies, fraud management engine and operation procedures to mitigate risk. 4. Optimizing risk performance and user experience by solution or operation process upgrade continuously.
With Ant's globalization strategy to provide excellent online payment service to SME clients, the candidate should have sense of global business development and strong sensitivity on online Payment and Finance Risk management operation areas. You would have the chance to design the end-to-end Risk Management operation solution about SME clients’ Onboarding and the day to day transition risk monitoring. To better achieve the risk management strategy, you would have the chance to work with the expertise globally to demonstrate how to better mitigate risk during onboarding review and transaction monitoring, and balance customer experience and risk control. At the same time, we would expect you to leading local risk operation systems establishment to facilitate the business growth in a health way. Responsibilities: 1.Understand business and internal product and process,to ensure the Risk operation excellent. 2.Design fraud and AML risk cases investigation method and prepare related for training to Risk team as well as business team. 3.Conduct Customer Due Diligence background investigations in adherence with fraud risk policy and compliance. 4.Work closely with the team to analysis the risk characteristics, customer experience pain points in a systematic way and establish the internal library of Customer Risk Profile. Provide knowledge feedback to risk policies/strategies team to improve operational efficiency and customer experience. 5.Monitor the operation system efficiency, and prepare intelligence reports / circulars for management's review. 6.Coordinate or collaborate with business units to solve the fraud and AML risk case, ensure the business comply with local requirement. 7.Support other ongoing customer risk management solution, including but not limit to, periodically account review, Enhance Due Diligence, etc.
About Ant International With headquarters in Singapore and main operations across Asia, Europe, the Middle East and Latin America, Ant International is a leading global digital payment, digitisation and financial technology provider. Through collaboration across the private and public sectors, our unified techfin platform supports financial institutions and merchants of all sizes to achieve inclusive growth through a comprehensive range of cutting-edge digital payment and financial services solutions. To learn more, please visit https://www.antglobal.com/ Job Description: 1. Responsible for building up transaction monitoring surveillance system and customer risk rating models, implement in-time assessment on AML models to guarantee performance. 2. Responsible for the innovative research and design on AML monitoring framework, utilize quantitative analytics and data techniques in a scientific way to improve the effectiveness of AML system. 3. Responsible for developing engine of automatic AML detection threshold tuning so as to guarantee quick reaction to continuous risk changes. 4. Provide quantitative analytics support to the compliance officers in regulatory visits and enquiries. 5. Work together with Product & Technology team to improve model effectiveness and extend AML defense line through applying AI and ML, meanwhile achieving commercialization. 6. Responsible for the development, testing and operation and maintenance of the risk model; based on the big data of the whole ant, mine the 360-degree characteristics of customers, and make innovations in customer identification, such as mining fund sources based on complex networks and mining user behaviour based on time series Preferences, etc., and apply the results to abnormal transaction identification and customer risk classification; 7. Responsible for the governance of anti-money laundering-related risks, formulate identification/disposal strategies; study the financial behaviors’ of hundreds of millions of Ant Financial users every day, and dig out abnormal financial behaviors, such as credit card cash, illegal fund-raising, drugs, gambling, fraud, etc. 8. Through the experience of risk management, gain insight into data problems, and design a complete suspicious transaction control plan.