蚂蚁金服Ant International-Brand Performance & Analytics-Malaysia
任职要求
• 6+ years in brand, marketing or communications role with strong focus on measurement and governance to enable brand and business goals • Experience working with brand tracking and valuation tools and concepts, customer insights and marketing performance analytics for multiple brands under a parent identity, and across markets • Strong project management with attention to detail and cross-functional collaboration • Excellent communication and stakeholder management abilities • Analytical mindset with passion for brand impact
工作职责
Brand Measurement & Optimisation • Define and implement a brand valuation and performance framework to support business outcomes • Lead the setup and ongoing execution of brand measurement tools • Create a feedback loop from brand performance data to inform continuous improvement • Conduct regular reviews of brand performance, including integration with demand generation performance • Analyse and report on competitor brand activity, trends and positioning • Coordinate and manage entries for relevant Brand and Marketing awards Brand Governance and Maintenance • Set up and manage the Brand Resource Platform, as well as coordinate updates with brand representatives across business units to keep it updated • Support the application of the parent brand guide across internal and external activities such as events • Provide visibility and manage brand budget usage, forecasting and tracking for the team Brand Enablement and Execution • Support the team in executing brand-led go-to-market initiatives and activities across channels and markets • Ensure execution is aligned with brand guidelines, strategy and performance metrics
- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials. - Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement. - Creative Direction: Collaborate with internal and external creative teams to ensure all content and collateral align with the brand's identity and messaging - Content Oversight: Manage in-house and external content teams, ensuring all content meets high creative standards and complies with brand guidelines. Evaluate content performance and provide guidance to optimize creative output. - Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives. - Budget Management: Oversee the brand budget, ensuring that all brand activities are delivered on time, within budget, and aligned with strategic objectives. - Mentorship & Leadership: Set clear objectives, lead and mentor team members, providing guidance on brand best practices and creative development.
- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials. - Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement. - Co-Marketing Initiatives: Identify and collaborate with external brands on co-marketing campaigns to expand reach, enhance brand equity, and drive mutual growth. - Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives.
Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth. Develop and manage IMC marketing and branding campaigns that promote our brands. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.
Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth. Develop and manage IMC marketing and branding campaigns that promote our brands. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.