蚂蚁金服蚂蚁国际-Website Manager-万里汇WorldFirst

● Oversee operations of worldfirst.com to achieve bar-raising quality and consistency by working closely with UI/UX and technical teams to improve the visual presentation of the brand and website user experience. ● Set goals and KPIs for conversion that help meet broader website and acquisition team goals. ● Lead content and project management efforts for WorldFirst's official website to ensure smooth operations. And manage localization workflows for website content, ensuring timely and accurate translations, ensuring clarity and cultural sensitivity. Adapt website designs, layouts, and user interfaces to accommodate different languages and cultural preferences. ● Collaborate with internal stakeholders and external customers to plan, create, and modify content assets for the website. ● Use data and other insights to develop the web page optimization roadmap, execute and track the performance of initiatives.

1. Drive WorldFirst's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities. 2. Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc. 3. Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance. 4. Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile. 5. Strengthen the global backlink profile to significantly boost the website's overall domain authority. 6. Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies. 7. Develop and execute scalable international SEO frameworks for multilingual and multi-regional websites, including hreflang tagging, regional keyword strategies, localization workflows, and geo-targeting tactics. 8. Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior. 9. Reinforce our approach to conversion rate optimization, ensuring ongoing monitoring and optimization of monetization opportunities. 10. Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in. 11. Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives. 12. Advice cross-functional teams and stakeholders on SEO best practices and emerging trends.

We are seeking a professional Brand and Content Manager to join our global marketing team in Shanghai, China. This individual will be responsible for developing and executing a content strategy that aligns with WorldFirst's brand identity, ensuring all content produced across various channels consistently reflects the brand's voice, values, and messaging, while also managing the creation and distribution of that content to engage the target audience and achieve marketing goals.  ● Content Strategy and Planning: Develop and execute a comprehensive message house and content calendar aligned with marketing objectives and brand strategy. Identify target audiences and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy. ● Content Creation and Management: Generate engaging content across various formats including brand content, product content, tutorials, customer stories, etc to communicate brand messages. ● Content calendar management: Planning and scheduling content releases across different platforms to maximize reach and engagement. ● Content optimization: Ensuring content is optimized for search engines (SEO) and relevant to the target audience. ● Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximize the value of content created. ● Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content strategies.

1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel