蚂蚁金服Ant International-万里汇WorldFirst Marketing Manager (Emerging Markets Region)-Malaysia
任职要求
1. International working experience across either South Asia, Africa or South America. 2. Knowledge of the cross-border payment landscape for transnational companies with at least 6-8 years of working experience as a payments marketing manager, growth manager or partnership manager in the cross border business. 3. Ability to work across organizational boundaries, dealing with ambiguity and setting up internal networks to break down barriers and improve cross functional collaboration. 4. Ability to handle and manage a fast-paced schedule, high volume of work, produce associated deliverab…
工作职责
1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel
1. You will be directly responsible for acquiring, managing and maintaining key Partner relationships with companies / financial institutions across Africa, South Asia, South America that are able to introduce clients to WorldFirst. 2. You will work closely with these partners to drive referrals into the WorldFirst business. These Partnerships may include Referral, Affiliate, or Enterprise type of relationships. 3. You will be required to connect, manage and maintain key Partner relationships with relevant business associations to promote WorldFirst brand awareness and make WorldFirst to be top of mind among associations’ members. 4. You will be required to handle API related integration projects with strategic partners that require seamless integration of their platforms with WorldFirst platform. 5. You'll need to be up-to-date with WorldFirst's latest products and services to proficiently promote these to our partners and their clients, representing WorldFirst with the utmost integrity. 6. You’ll be responsible for making regular contact with our partner network, providing feedback on any issues they face and delivering solutions to help them overcome their pain points. 7. You need to be comfortable representing WorldFirst in a wide variety of scenarios and locations across trade shows, partner webinars and marketing activities. 8. You need to work closely with Internal teams across multiple disciplines to ensure the smooth and successful on-boarding and activation of partners, including securing buy-in from senior stakeholders of an expanding portfolio of large-scale partnerships 9. You need to work in collaboration with our partners and internal teams to produce relevant marketing material, assess product solution requirements and on-site and remote partner training and support requirements
1. Drive WorldFirst's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities. 2. Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc. 3. Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance. 4. Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile. 5. Strengthen the global backlink profile to significantly boost the website's overall domain authority. 6. Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies. 7. Develop and execute scalable international SEO frameworks for multilingual and multi-regional websites, including hreflang tagging, regional keyword strategies, localization workflows, and geo-targeting tactics. 8. Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior. 9. Reinforce our approach to conversion rate optimization, ensuring ongoing monitoring and optimization of monetization opportunities. 10. Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in. 11. Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives. 12. Advice cross-functional teams and stakeholders on SEO best practices and emerging trends.
We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance. Duties & Responsibilities: 1. Design, and manage CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals. 2. Create and develop strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates. 3. Lead and manage the internal team and agency based on OKR and performance to progress towards the objective. 4. Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, client conversions and overall campaign performance. 5. Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems. 6. Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.
Job Overview: We are seeking an experienced and data-driven Global Paid Media Manager to join our dynamic marketing team of WorldFirst. The successful candidate will play a pivotal role in planning and executing user acquisition strategies through various paid advertising channels to drive the growth of the APP and overall brand awareness globally. This is an excellent opportunity for a passionate digital marketer to make a significant impact on our global expansion. Key Responsibilities: 1. Develop and implement global paid media strategies for WorldFirst brand across platforms such as Google Ads, Facebook, Instagram, TikTok, YouTube, and DSPs to achieve APP user acquisition targets. 2. Manage agencies, optimize campaigns daily to maximize ROI, monitor advertising budgets, ensuring cost-effectiveness and efficient allocation of resources across campaigns. 3. Utilize data analytics tools to track, report, and analyze campaign performance; conduct market research and audience analysis to optimize targeting strategies 4. Planning and execution of A/B tests to enhance campaign performance 5. Collaborate with internal teams (e.g., creative, content, product, and regional marketing) to ensure campaign alignment with overall marketing objectives and brand messaging.