蚂蚁金服Ant International-万里汇WorldFirst Marketing Manager (Emerging Markets Region)-Malaysia

1. You will be directly responsible for acquiring, managing and maintaining key Partner relationships with companies / financial institutions across Africa, South Asia, South America that are able to introduce clients to WorldFirst. 2. You will work closely with these partners to drive referrals into the WorldFirst business. These Partnerships may include Referral, Affiliate, or Enterprise type of relationships. 3. You will be required to connect, manage and maintain key Partner relationships with relevant business associations to promote WorldFirst brand awareness and make WorldFirst to be top of mind among associations’ members. 4. You will be required to handle API related integration projects with strategic partners that require seamless integration of their platforms with WorldFirst platform. 5. You'll need to be up-to-date with WorldFirst's latest products and services to proficiently promote these to our partners and their clients, representing WorldFirst with the utmost integrity. 6. You’ll be responsible for making regular contact with our partner network, providing feedback on any issues they face and delivering solutions to help them overcome their pain points. 7. You need to be comfortable representing WorldFirst in a wide variety of scenarios and locations across trade shows, partner webinars and marketing activities. 8. You need to work closely with Internal teams across multiple disciplines to ensure the smooth and successful on-boarding and activation of partners, including securing buy-in from senior stakeholders of an expanding portfolio of large-scale partnerships 9. You need to work in collaboration with our partners and internal teams to produce relevant marketing material, assess product solution requirements and on-site and remote partner training and support requirements

1. Drive WorldFirst's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities. 2. Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc. 3. Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance. 4. Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile. 5. Strengthen the global backlink profile to significantly boost the website's overall domain authority. 6. Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies. 7. Develop and execute scalable international SEO frameworks for multilingual and multi-regional websites, including hreflang tagging, regional keyword strategies, localization workflows, and geo-targeting tactics. 8. Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior. 9. Reinforce our approach to conversion rate optimization, ensuring ongoing monitoring and optimization of monetization opportunities. 10. Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in. 11. Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives. 12. Advice cross-functional teams and stakeholders on SEO best practices and emerging trends.

Job Overview: We are seeking an experienced and data-driven Global Paid Media Manager to join our dynamic marketing team of WorldFirst. The successful candidate will play a pivotal role in planning and executing user acquisition strategies through various paid advertising channels to drive the growth of the APP and overall brand awareness globally. This is an excellent opportunity for a passionate digital marketer to make a significant impact on our global expansion. Key Responsibilities: 1. Develop and implement global paid media strategies for WorldFirst brand across platforms such as Google Ads, Facebook, Instagram, TikTok, YouTube, and DSPs to achieve APP user acquisition targets. 2. Manage agencies, optimize campaigns daily to maximize ROI, monitor advertising budgets, ensuring cost-effectiveness and efficient allocation of resources across campaigns. 3. Utilize data analytics tools to track, report, and analyze campaign performance; conduct market research and audience analysis to optimize targeting strategies 4. Planning and execution of A/B tests to enhance campaign performance 5. Collaborate with internal teams (e.g., creative, content, product, and regional marketing) to ensure campaign alignment with overall marketing objectives and brand messaging.

We are seeking a dynamic and data-driven Social Media Manager to join WorldFirst’s Global Marketing team. This role is responsible for building and executing social strategies that amplify WorldFirst’s brand voice, drive engagement, and grow visibility across global markets. The ideal candidate combines creativity with analytical thinking, understands the nuances of B2B fintech storytelling, and can translate complex financial products into engaging narratives across platforms such as LinkedIn, YouTube, TikTok, and Instagram. Key Responsibilities: 1. Global Social Strategy: Develop and execute a global social media strategy aligned with brand and campaign objectives. Balance long-term brand storytelling with short-term performance goals across multiple regions. 2. Content Planning & Publishing: Own the global social media calendar, ensuring consistent, on-brand messaging. Plan, brief, and schedule content that aligns with key product and event moments. 3. Creative & Production Oversight: Collaborate with design, video, and influencer teams to produce high-quality organic and paid assets including reels, tutorials, event coverage, and product explainers that reflect WorldFirst’s tone and visual identity. 4. Influencer & KOL Integration: Partner with e-commerce and finance creators to extend campaign reach. Manage deliverables, briefs, and referral link tracking to ensure measurable ROI from influencer collaborations. 5. Community & Reputation Management: Oversee audience engagement across channels — including post replies, trend participation, and issue management — ensuring the brand maintains a professional yet approachable tone globally. 6. Campaign Amplification: Coordinate with paid media teams to extend top-performing organic content, manage boosted posts, and ensure synergy between organic reach and paid amplification. 7. Performance Tracking & Insights: Monitor analytics (engagement rate, reach, follower growth, UTM performance), prepare monthly reports, and translate data into actionable insights for optimization. 8. Cross-functional Collaboration: Work with brand, content, product, and PR teams to ensure consistent key narratives and messaging across all social media channels.