蚂蚁金服Ant International-万里汇WorldFirst Marketing Manager (Emerging Markets Region)-Malaysia
任职要求
1. International working experience across either South Asia, Africa or South America. 2. Knowledge of the cross-border payment landscape for transnational companies with at least 6-8 years of working experience as a payments marketing manager, growth manager or partnership manager in the cross border business. 3. Ability to work across organizational boundaries, dealing with ambiguity and setting up internal networks to break down barriers and improve cross functional collaboration. 4. Ability to handle and manage a fast-paced schedule, high volume of work, produce associated deliverab…
工作职责
1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel
1. You will be directly responsible for acquiring, managing and maintaining key Partner relationships with companies / financial institutions across Africa, South Asia, South America that are able to introduce clients to WorldFirst. 2. You will work closely with these partners to drive referrals into the WorldFirst business. These Partnerships may include Referral, Affiliate, or Enterprise type of relationships. 3. You will be required to connect, manage and maintain key Partner relationships with relevant business associations to promote WorldFirst brand awareness and make WorldFirst to be top of mind among associations’ members. 4. You will be required to handle API related integration projects with strategic partners that require seamless integration of their platforms with WorldFirst platform. 5. You'll need to be up-to-date with WorldFirst's latest products and services to proficiently promote these to our partners and their clients, representing WorldFirst with the utmost integrity. 6. You’ll be responsible for making regular contact with our partner network, providing feedback on any issues they face and delivering solutions to help them overcome their pain points. 7. You need to be comfortable representing WorldFirst in a wide variety of scenarios and locations across trade shows, partner webinars and marketing activities. 8. You need to work closely with Internal teams across multiple disciplines to ensure the smooth and successful on-boarding and activation of partners, including securing buy-in from senior stakeholders of an expanding portfolio of large-scale partnerships 9. You need to work in collaboration with our partners and internal teams to produce relevant marketing material, assess product solution requirements and on-site and remote partner training and support requirements
1、负责万里汇B2B用户产品运营，根据产品核心价值，负责对客户的核心动线/链路的持续性优化； 2、结合用户分层及生命周期，制定核心用户增长策略，提升交易规模； 3、产出并沉淀对内外的用户培育内容。
1. 负责策划、组织和执行万里汇WorldFirst在中国区的各类活动，如线下闭门沙龙、线下展会、行业研讨会、品牌推广活动等，提升品牌形象加强市场影响力，加深客户关系维护。 2. 能够支持海外区域市场的线下活动落地，包括活动策略，物料设计，内容支持等输出，最佳实践的分享等。 3. 结合业务目标和市场需求，制定线下活动策略，确保活动与公司整体市场战略相契合，并达到预期效果，监控活动预算，严格控制成本，确保最高的投资回报率(ROI)。 4. 同市场部门其他职能团队紧密合作，确保活动宣传策略与公司其他营销活动同步，并有效传递公司品牌信息。 5. 管理和协调与各类供应商如场地、设计、物料制作、演讲嘉宾等的合作，确保活动顺利进行。 6. 跟踪并评估活动效果，收集反馈信息用于未来活动策略的优化与改进。 7. 万里汇活动和周边礼品设计、制作、管理和发放，促进品牌宣传和客户关系维护。
• Provide market insight/competitor analysis, external and internal data analysis to form channel partnership strategy • Co-operate with banks, financial, payment and other institutions and partners to enhance business services on providing payment, collection and other service to e-commerce and other merchants / platforms. • Provide necessary support to develop and execute channel partnerships strategy, including identifying and prioritizing potential partners, negotiating and closing partnership deals, managing the strategic partnership and driving the best products and services as well as revenue growth through partner networks. • Provide necessary support to maintain and relationship with the above-mentioned banks and financial institutes to i) provide the support for the sustainable business growth. ii) provide support when issues arise and come up with relevant solutions to resolve iii) monitor and track the service quality of the financial institutes, assess and clearly convey issues and tasks to relevant stakeholders to drive the overall better and better service quality and experiences. • Be familiar with the legal regulations, compliance and AML policies in all regions and markets, and get insights of the different markets and client groups. • Coordinate with internal and external stakeholders to plan and execute the partnership strategic development plan and get efficient and successful implementations. •Proactively act or follow up on outstanding work items to expedite implementations for new channels or existing channel enhancements.