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蚂蚁金服蚂蚁数字科技-数字科技线-Product Operations Manager

社招全职2年以上运营-用户运营地点:杭州 | 深圳 | 香港 | 新加坡状态:招聘

任职要求


1. Financial Expertise: Bachelor's degree or higher in Finance, Economics, Business, or a related field is preferred. Must possess a deep understanding of financial markets and products, particularly in contexts relevant to DeFi and tokenized assets;
2. Web3 Knowledge & Passion: Deep understanding and passion for blockchain, cryptocurrency and Defi. Must be proficient with Web3 wallets, smart contracts, and common DApps. Prior operational or investment experience in this field is a significant advantage;
3. Exceptional English Proficiency: Fluent spoken English and native-level or near-native written English skills are mandatory. You must be able to conduct international business meetings, write professional English market content and user…
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工作职责


1. User Growth & Channel Management: Develop and execute global user acquisition strategies through various channels including social media, community, content marketing, partnerships, and online/offline events;
2. Customer Service System Development & Optimization:System Building: Design and establish the company's customer service framework, including but not limited to implementing a ticketing system, knowledge base, community support channels, and SOPs.Team Enablement: Assist in recruiting, training, and enabling a team of support specialists to provide professional, efficient, and multilingual 24/7 customer support.Experience Monitoring: Implement user satisfaction tracking mechanisms (e.g., NPS/CSAT) to continuously monitor and improve support quality and user satisfaction.Feedback Loop: Systematically collect, analyze, and categorize user feedback and common issues. Collaborate closely with product and tech teams to drive product optimization and iteration, creating a positive ""user feedback -> product improvement -> user experience"" cycle;
3. Product Operations & User Retention: Plan and implement operational plans for new feature launches and marketing campaigns (e.g., airdrops, trading competitions). Analyze user behavior data to continuously improve user activity and retention rates;
4. Market Analysis & Insight: Monitor market trends, competitor activities, and user feedback to provide data-driven insights and recommendations for product iteration and operational strategy.
1. 用户增长与渠道管理: 制定并执行全球用户增长策略,通过社交媒体、社区、内容营销、合作伙伴关系及线上/线下活动等多种渠道获取用户;
2. 客户服务体系建设与优化:规划并搭建公司的客户服务体系,包括但不限于建立工单系统、知识库、社区支持渠道和SOP;协助招聘、培训和支持专员团队,确保团队能提供7*24小时、多语言的专业且高效的客户支持。建立用户满意度监测机制(如NPS/CSAT),持续跟踪并提升客服质量和用户满意度。反馈闭环: 系统性地收集、分析并归类用户反馈与常见问题,与产品、技术团队紧密协作,推动产品优化与迭代,形成“用户反馈-产品改进-用户体验提升”的正向循环;
3. 产品运营与用户留存: 策划并执行针对新功能上线、市场活动(如空投、交易竞赛)的运营方案,分析用户行为数据,持续提升用户活跃度与留存率;
4. 市场分析与洞察: 跟踪市场趋势、竞品动态和用户反馈,为产品迭代和运营策略提供数据支持和决策建议。
包括英文材料
学历+
数据分析+
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