老虎国际Assistant Manager/Manager B2B Marketing
任职要求
- A strong interest or experience in finance/investing/trading with a good degree of understanding of institutional business dynamics, preferably in the financial services space - with some experience in Unit Trusts and Structured Products - Possess strong problem-solving skills, capable of working independently and as part of a cross-functional team - Proven experience in integrated marketing communications, particularly in sales campaign creation, digital marketing, events marketing and content creation - Strong analytical skills, with the ability to interpret data, forecast trends, and recommend actionable strategies - Project management expertise, with a demonstrated ability to execute ideas in a fast-paced environment, adhering to deadlines - Exceptional communication and interpersonal skills, both written and ve…
工作职责
- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI - Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront. - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach. - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities - Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients' traction on TradingFront - Author thought-leadership articles to position the platform as a leader in the institutional finance space
- Lead the creation and implementation of SEO-driven marketing content, including digital ads on Linkedin and Google to enhance online visibility and attract institutional clients to TradingFront - Author thought-leadership articles and conceive white papers to position the company as a leader in the institutional finance space - Develop and execute marketing strategies aimed at increasing market share, improving customer engagement, and achieving high ROI - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement marketing campaigns aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About eufyMake: eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of 3D printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where 3D printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Remote within Los Angeles, LA Responsibilities: 1. Achieve Sales Targets - Develop and execute sales strategies for eufyMake’s innovative product categories in North America to achieve annual revenue and market expansion goals. - Develop and maintain customer relationships (including key accounts, distributors, and niche channels), and establish long-term partnerships. 2. Customer Management & Market Insights - Analyze market demand and competitive landscape for relevant product categories in North America to provide targeted sales strategies. - Collaborate with the channel operations team to optimize partner networks and improve channel coverage. - Set up local demos/workshops and explore innovative sales models such as makerspaces, offline retail leasing, and distribution partnerships. 3. Cross-Functional Collaboration - Work closely with the marketing team to convert marketing activities into sales results - Provide customer feedback to the operations team regarding technical and after-sales needs. 4. Local Execution - Drive the execution of regional promotional campaigns and regularly report sales performance and market trends to headquarters.
Product Localization Optimization for Japan MarketGain deep insights into Japanese enterprise users’ work habits, communication styles, and business scenarios.Lead the localization and optimization of DingTalk’s core products (including collaboration and communication modules) for the Japanese market.Ensure functional logic, interface design, workflow, and copywriting are fully aligned with Japanese user preferences to deliver a seamless, localized user experience and enhance satisfaction and adoption. B2B AI Experience Design (E-commerce & Cross-border Scenarios)Own the AI-related product experience for DingTalk’s B2B business in Japan’s e-commerce and cross-border e-commerce sectors.Conduct in-depth research on key industry pain points (e.g., supply chain collaboration, customer service efficiency, data analytics needs) and cross-border challenges (e.g., multilingual communication, international logistics tracking, multi-currency settlement).Design AI-powered product solutions leveraging DingTalk’s AI capabilities (e.g., AI Sheets, intelligent assistants, analytics models) and drive implementation in real business scenarios. Product Requirement & Iteration ManagementCollect and analyze AI product requirements from Japanese e-commerce clients.Define priorities, manage the product roadmap, and coordinate with R&D and algorithm teams to deliver product functions as planned.Monitor key usage metrics post-launch, gather user feedback, and iterate to continuously improve product value in target use cases. Cross-team Collaboration & Localization ExecutionWork closely with DingTalk HQ’s product, engineering, and marketing teams to communicate Japan-specific needs and localization goals.Ensure proper resource allocation from HQ for Japan’s AI business.Collaborate with local Japan sales and support teams to collect frontline feedback, validate localization effectiveness, and promote product adoption across Japanese enterprises. AI Product Trends & Competitor AnalysisStay updated on AI-era product paradigms, including large language models, generative AI, and intelligent automation.Regularly analyze competing AI-driven B2B products and collaboration tools in the Japanese market.Provide insights and direction for innovation and continuous improvement of DingTalk’s localized AI products in Japan. 日本市場向けプロダクトの最適化 ○ 日本企業ユーザーの業務習慣、コミュニケーションスタイル、ビジネスシーンを深く理解し、DingTalk のコアプロダクト(コラボレーション・コミュニケーションなど)の日本向け最適化を推進。 ○ UI設計、操作フロー、文言表現などの細部まで、日本ユーザーの使用感に合うよう改善し、製品の受容度・満足度を向上。 AIプロダクト体験設計(EC・越境EC領域) ○ 日本のEC・越境EC業界の課題(サプライチェーン連携、顧客対応、データ活用など)をリサーチし、AI機能(AIスプレッドシート、チャットボット、データ分析モデル等)を活用した最適なソリューションを企画。 ○ AI技術をビジネスの現場で活かす体験設計を行う。 製品要件管理・改善推進 ○ 日本市場の顧客ニーズを収集・分析し、開発チームと連携して要件定義、優先順位付け、機能リリースを推進。 ○ リリース後は利用データやユーザーフィードバックをもとに改善を継続し、より良い体験を提供。 クロスチーム連携と現地推進 ○ 本社のプロダクト・技術・マーケティングチームと密に連携し、日本市場の要望を正確に伝達。 ○ 日本現地の営業・サポートチームと協力し、ユーザーの声を反映しながらプロダクトの浸透を図り。 AIトレンド・競合分析 ○ 生成AIや大規模言語モデルなど最新技術の動向を継続的にウォッチし、日本市場における競合サービスを調査・分析。 ○ 自社製品の改善・差別化に活かし。
• Serve as a thought leader for Microsoft Advertising in China; represent the brand at industry events and with C-level customers and partners. • Define the long-range China marketing vision aligned to global priorities; advocate for China requirements across the organization. • Own the end-to-end integrated marketing plan for China: audience strategy, narratives, channel mix, and annual/quarterly plans. • Bring global strategies and content to the China market in a locally relevant way including localization and translation. • Partner with Sales and business planning to target the key opportunities and growth areas with focus and efficiency. • Collaborate with product, comms, PR, and field teams to land new narratives, solutions, and hero products in market. • Manage the China marketing budget, quarterly planning, and vendor/contract management; drive operational excellence and scalability.