蚂蚁金服Ant International-Global CRM Specialist-Malaysia
任职要求
1. Minimum 3 years of experience in CRM/marketing automation roles 2. Fluency in English and Chinese (Mandarin) is required. 3. Familiarity with Salesforce Marketing Cloud or HubSpot is a plus. 4. Proven …
工作职责
We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance. Duties & Responsibilities: 1. Manage and execute CRM campaigns (covering email, Whatsapp, SMS, and push notification) in line with the overall marketing calendar and business goals. 2. Create content, develop and execute strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates. 3. Manage audience segmentation and ensure the delivery of personalized, market-specific content globally., 4. Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance. 5. Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems. 6. Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.
Deliver the revenue goals through exploring the new business opportunities through identifying and creating new relationships with advertisers. Understand Amazon's search and display advertising tools to help build relevant and effective advertising solutions for our advertisers. Understand and learn about the e-commerce landscape and competitive environment, including knowledge of competitive product offerings. Deliver the highest level of educational and consultant services to China-based brands and advertisers. Help advertisers see how to best utilize Amazon’s ad tools in order to better build their business. Coordinate campaign setup with the global advertising teams. Dive deep on campaign performance reports and work with advertising teams around the globe to enable optimal performance to advertisers in each locale. Use CRM tools to track all pertinent account information and business progress.
负责全球业务部门的人才招聘，包括：招聘交付、招聘渠道拓展、人才库梳理和建立、人才测评、招聘数据整理与分析等与各部门的Leader紧密合作，了解其人力资源需求，并制定相应的人才寻访策略。利用多种招聘渠道（如社交媒体、招聘网站、行业活动等）吸引潜在候选人发展和维护公司的人才库，确保持续的人才供应分析招聘数据，根据数据驱动的见解优化招聘流程确保招聘流程符合公司政策和当地法规协助leader进行海外HR事项对接, 参与其他HR相关项目或工作 - 雇主品牌，校园招聘， 招聘运营等
• Run creator campaigns from brief to retro: budget, creator selection, execution, delivery, and an honest look at what worked and what didn't. • Act as the primary contact for game teams by translating their objectives into effective campaigns. Provide candid feedback when concepts might miss the mark, while always collaborating to find a viable path forward. • Pick creators because they fit the game, not because they're “cheap” or free that week, and build relationships that outlast any single campaign. • Own the timeline, the budget, and the number you said you'd hit. • Keep the paid work close to the organic creator program, so the creators we partner with have a path forward within our program. • Look after our biggest creator partnerships yourself, with the attention they deserve. • Lean on agencies and platforms when they add scale we can't reach alone, and keep the creator relationship ours. • Measure what matters, share it plainly, and fold every lesson back into each game's playbook.
- Act as resident expert in an assigned commodity - Collaborate with Worldwide Team to plan manufacturing capacity, prepare supply chain for new product ramps, lead timely actions to resolve supply issues and provide accurate risk assessments and supply projections - Manage forecast and supply, ensure supply chain flexibility to minimize risks - Manage and develop suppliers to maintain industry leading quality, delivery and cost - Develop and maintain professional and productive business partnership with suppliers - Work with Apple cross-functional teams and supply chain to achieve business goals and objectives - Spot improvement opportunities in supply chain and work to execute key initiatives and strategies - Participate in supplier evaluation and selection