安克创新Public Relations Manager
任职要求
- Experience: Minimum 3 years of consumer PR experience.
- Media Skills: Extensive background in pitching media, including media list development, pitch writing, and outreach.
- Strategic and Creative Thinking: Ability to think both strategically and creatively.
- Communication: Strong English and writing skills are a must.
- Travel: Ability to travel 20% of the time, including international trips.
- Organization: Organized and efficient, able to manage multiple time-sensitive projects simultaneously.
- Project Ownership: Comfortable taking ownership of projects with minimal direction.
- Multitasking: Ability to manage multiple projects simultaneously, stay organized, and meet tight deadlines.
- Education: Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or related fields.
Perks of Benefits:
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
- 10 Days Company Recognized Holidays
- Paid time Off - up to 15 Days
- 401(k) and company match
- Medical & Dental & Vision Insurance Coverage
- Donation Match
- Employee Assistant Program
【For Pay Transparency】Compensation Description
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/ incentives/ restricted stock units.
Anker Innovations is committed to a diverse and inclusive workplace. Anker Innovations is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Please contact hr-recruit@anker-in.com if you have any questions.工作职责
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Role: We are looking for a seasoned Public Relations Manager who is passionate about storytelling and has strong consumer tech experience. The ideal candidate will be a strategic thinker and creative problem-solver who excels at crafting compelling narratives that elevate brand visibility and engagement. They will possess a deep understanding of the consumer tech and consumer product landscape and demonstrate the ability to execute PR campaigns that drive meaningful results. This individual will thrive in a fast-paced environment, balancing long-term brand goals with immediate opportunities to capture public attention while collaborating effectively with cross-functional teams to align messaging and strategy. Location: Onsite at our Bellevue, WA office location Key Responsibilities: - Media Coverage: Help secure top-tier consumer tech, vertical, and lifestyle media coverage for our products. - Event Management: Help manage and execute major consumer events, media tours, and product launches. - Strategic Planning: Develop insight-driven media lists, research, and analysis to guide launch strategies, including measurable objectives. - Relationship Building: Build and manage relationships with reporters at the national and regional levels. - Media Outreach: Conduct strategic and thorough media outreach to land reviews, feature stories, and round-ups. - Industry Expertise: Monitor the news daily for any relevant stories, becoming an "expert" in your respective field/industry. - Short and Long-Term Strategies: Develop short-term wins that drive awareness and sales, as well as long-term PR strategies to grow our brand with key demographic groups. - Collaboration: Maintain strong coordination and partnership with our PR teams in the US, Europe, and China, as well as with brand leadership. - CSR Initiatives: Drive event planning and press material development supporting Anker Innovations' "ReCharge the Future" ESG/CSR global initiative. - Product Access: Enjoy access to many industry-leading gadgets and cool products.
- PR Strategy Development: Design and implement a comprehensive PR strategy tailored to the European market, aligning with brand goals and regional nuances. - Media Relations: Build and maintain strong relationships with key media outlets and journalists across Europe to secure positive coverage and thought leadership opportunities. - Campaign Management: Plan and execute PR campaigns, including product launches, press releases, and media events, to drive brand awareness and engagement. - Metric-Driven Goals: Set clear, measurable PR objectives and track progress to ensure campaigns deliver tangible results. - Crisis Management: Act as the primary point of contact for media inquiries and manage any potential PR crises with professionalism and agility. - Performance Reporting: Monitor and analyze PR performance metrics, providing actionable insights and recommendations to optimize future strategies.
Responsibility - PR Strategy Development: Design and implement a comprehensive PR strategy tailored to the APAC market, aligning with brand goals and regional nuances. - Media Relations: Build and maintain strong relationships with key media outlets and journalists across APAC to secure positive coverage and thought leadership opportunities. - Campaign Management: Plan and execute PR campaigns, including product launches, press releases, and media events, to drive brand awareness and engagement. - Metric-Driven Goals: Set clear, measurable PR objectives and track progress to ensure campaigns deliver tangible results. - Crisis Management: Act as the primary point of contact for media inquiries and manage any potential PR crises with professionalism and agility. - Performance Reporting: Monitor and analyze PR performance metrics, providing actionable insights and recommendations to optimize future strategies.
1. Build and maintain relationship with public authorities at different levels related to Xiaomi business, including but not limited to ministries, local authorities etc. Arrange meetings for top management and expert units with government officials and key stakeholders. 2. Provide in-depth analysis of digital industry policies and regulations related to Xiaomi’s business in Italy and wider Europe with a focus an product compliance, identifying and monitoring potential risks and giving policy advice. 3. Interact actively with industrial associations relevant to Xiaomi businesses and develop and manage a network of contacts with industrial partners. 4. In close relation with Xiaomi’s Milano office, coordinate internal and external stakeholders to formulate Xiaomi’s position to relevant policy topics. 5. Represent Xiaomi’s position in regular interactions with different actors in government, research institutes, international organizations and other public agencies. 6. Collaborate cross-functionally with local business units (such as sales and marketing teams) and the Risk Compliance Center, provide support for relevant issues. 7. Coordinate advocacy activities related to product requirements.
1. Build and maintain relationship with public authorities at different levels related to Xiaomi business, including but not limited to ministries, local authorities etc. Arrange meetings for top management and expert units with government officials and key stakeholders. 2. Provide in-depth analysis of digital industry policies and regulations related to Xiaomi’s business in France and wider Europe, identifying and monitoring potential risks and giving policy advice. 3. Interact actively with industrial associations relevant to Xiaomi Business and develop and manage a network of contacts with industrial partners. 4. Based in Xiaomi’s Paris/Billancourt office, coordinate internal and external stakeholders to formulate Xiaomi’s position to relevant policy topics. 5. Represent Xiaomi’s position in regular interactions with different actors in government, research institutes, international organizations and other public agencies. 6. Collaborate cross-functionally with local business units (such as sales and marketing teams) and provide support for relevant issues. 7. Apply for relevant licenses and certifications where government approval is needed. 8. Assist the French team to conduct policy analysis and facilitate activities on French and European level. 9. Lead in relevant CSR projects and assist HQ or France business region in CSR-related topics or activities. 10. Coordinate IP-related advocacy activities.