影石Public Relations Manager (Europe)

Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Role: We are looking for a seasoned Public Relations Manager who is passionate about storytelling and has strong consumer tech experience. The ideal candidate will be a strategic thinker and creative problem-solver who excels at crafting compelling narratives that elevate brand visibility and engagement. They will possess a deep understanding of the consumer tech and consumer product landscape and demonstrate the ability to execute PR campaigns that drive meaningful results. This individual will thrive in a fast-paced environment, balancing long-term brand goals with immediate opportunities to capture public attention while collaborating effectively with cross-functional teams to align messaging and strategy. Location: Onsite at our Bellevue, WA office location Key Responsibilities: - Media Coverage: Help secure top-tier consumer tech, vertical, and lifestyle media coverage for our products. - Event Management: Help manage and execute major consumer events, media tours, and product launches. - Strategic Planning: Develop insight-driven media lists, research, and analysis to guide launch strategies, including measurable objectives. - Relationship Building: Build and manage relationships with reporters at the national and regional levels. - Media Outreach: Conduct strategic and thorough media outreach to land reviews, feature stories, and round-ups. - Industry Expertise: Monitor the news daily for any relevant stories, becoming an "expert" in your respective field/industry. - Short and Long-Term Strategies: Develop short-term wins that drive awareness and sales, as well as long-term PR strategies to grow our brand with key demographic groups. - Collaboration: Maintain strong coordination and partnership with our PR teams in the US, Europe, and China, as well as with brand leadership. - CSR Initiatives: Drive event planning and press material development supporting Anker Innovations' "ReCharge the Future" ESG/CSR global initiative. - Product Access: Enjoy access to many industry-leading gadgets and cool products.

1. Build and maintain relationship with public authorities at different levels related to Xiaomi business, including but not limited to ministries, local authorities etc. Arrange meetings for top management and expert units with government officials and key stakeholders. 2. Provide in-depth analysis of digital industry policies and regulations related to Xiaomi’s business in Italy and wider Europe with a focus an product compliance, identifying and monitoring potential risks and giving policy advice. 3. Interact actively with industrial associations relevant to Xiaomi businesses and develop and manage a network of contacts with industrial partners. 4. In close relation with Xiaomi’s Milano office, coordinate internal and external stakeholders to formulate Xiaomi’s position to relevant policy topics. 5. Represent Xiaomi’s position in regular interactions with different actors in government, research institutes, international organizations and other public agencies. 6. Collaborate cross-functionally with local business units (such as sales and marketing teams) and the Risk Compliance Center, provide support for relevant issues. 7. Coordinate advocacy activities related to product requirements.

1. Build and maintain relationship with public authorities at different levels related to Xiaomi business, including but not limited to ministries, local authorities etc. Arrange meetings for top management and expert units with government officials and key stakeholders. 2. Provide in-depth analysis of digital industry policies and regulations related to Xiaomi’s business in France and wider Europe, identifying and monitoring potential risks and giving policy advice. 3. Interact actively with industrial associations relevant to Xiaomi Business and develop and manage a network of contacts with industrial partners. 4. Based in Xiaomi’s Paris/Billancourt office, coordinate internal and external stakeholders to formulate Xiaomi’s position to relevant policy topics. 5. Represent Xiaomi’s position in regular interactions with different actors in government, research institutes, international organizations and other public agencies. 6. Collaborate cross-functionally with local business units (such as sales and marketing teams) and provide support for relevant issues. 7. Apply for relevant licenses and certifications where government approval is needed. 8. Assist the French team to conduct policy analysis and facilitate activities on French and European level. 9. Lead in relevant CSR projects and assist HQ or France business region in CSR-related topics or activities. 10. Coordinate IP-related advocacy activities.

- Market Strategy: Develop and implement a comprehensive marketing strategy for the European market, setting clear goals and KPIs to drive brand growth and sales. - Influencer Marketing: Manage relationships with key influencers and content creators to amplify brand visibility and engagement. - Public Relations: Oversee PR initiatives, including media outreach, press releases, and partnerships, to enhance brand reputation and credibility. - Local Events: Plan and execute local events, product launches, and activations to connect with target audiences and drive brand affinity. - Cross-Functional Collaboration: Work closely with product marketing, brand management and sales teams to ensure alignment and maximize campaign impact. - Performance Tracking: Establish and track team KPIs, monitor and analyze campaign performance, providing actionable insights to optimize strategies and achieve business objectives. Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5+ years of experience in integrated marketing, with a focus on the European market. - Proven experience managing influencer marketing, PR campaigns, and local events. - Strong analytical skills, with the ability to set goals, track progress, and optimize campaigns based on data. - Excellent communication, negotiation, and relationship-building skills. - Creative thinker with a track record of developing innovative marketing strategies. - Passion for photography or familiarity with camera technology is a strong plus.