安克创新TW Eufy Brand manager

官网运营规划与目标达成 根据公司的品类和市场扩展策略，制定并实施针对核心消费者的官网运营计划，包括选品、目标市场和国家选择、定价策略、营销推广方案等，确保官网业务目标的达成。 官网全链路体验管理 全面负责官网的全业务链条运营，确保品牌形象的准确传递，并为核心消费者提供卓越的全流程购物体验，包括网站建设优化、流量获取与管理、内容策划与活动运营、下单流程优化以及购后体验提升。 流量管理与营销推广 制定高效合理的官网推广策略，管理关联重点流量渠道，例如广告投放、KOL及网红营销、Email营销（EDM）、联盟营销（Affiliate）等，确保推广投入产出比优化及业务目标的实现。 网站架构与功能优化 基于品牌和产品规划，策划并优化官网的架构设计、页面排版、核心功能与购物流程，通过用户体验提升推动转化率与用户粘性。 技术协作与官网迭代 与技术开发团队紧密协作，参与官网建设、优化与功能更新等工作，持续进行用户行为测试与反馈改进，提升官网访问深度和业绩表现。 运营计划与执行落地 主导官网年度、月度运营计划的制定与落地执行，带领团队高效达成具体目标，灵活应对业务重点和市场变化。 数据驱动与消费者洞察 通过数据分析和市场调研，深度洞察消费者行为与心理偏好，优化运营策略，提高官网运营效率，实现精细化管理及持续增长。 跨部门协作与供应链管理 为官网销售预测的准确性负责，合理规划库存及供应链管理，确保产品及时供货以支持业务的稳定增长，并降低库存过剩或断货风险。 创新驱动与能力建设 积极捕捉行业动态及增长机会，规划并管理重大业务项目或新功能项目，探索新的增长点，并推动团队能力提升。

无

Key Responsibilities: Regional B2B Campaign Development: Work closely with international teams and local agencies to identify and implement specific marketing campaigns tailored to the objectives, preferences, and styles of different regional markets. Cross-Functional Collaboration: Coordinate with teammates from various departments located in different regions to ensure seamless communication and integration of marketing strategies. Platform Management: Utilize tools like Salesforce, Google Analytics, LinkedIn, and other platforms to manage campaigns, analyze data, and report insights that drive optimization. SEO Expertise: Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and enhance overall visibility. Marketing Content Creation: Craft compelling content for a variety of marketing channels, including email campaigns, presentations, brochures, website copy, and social media posts. Performance Analysis: Evaluate campaign performance using analytics tools to generate actionable insights and drive continuous improvement. Trend Monitoring: Stay informed of industry trends, emerging technologies, and competitive activities to provide recommendations for innovative marketing approaches.

Introduction to the job This role is onsite based in Brion Shenzhen Office. The ABS People Ops (PO) team could be the best place to start your HR career journey. We are the 1st line to handle HR daily transactions and incoming employee, manager and HR questions cross Asia countries. As PO intern, you can gain office soft/hard skills and HR knowledge by working with us and utilizing company resources. This is an energetic team with many experts of HR process and system where you can learn a lot and have fun! This job will let you have experience co-work with employees in different countries which can enhance your sense of diversity and embrace different culture. Co-work with People Ops experts and local HRs to conduct the best services for our internal customers. We will need your creativity to think about the best way on how to tackle with administration work; at the meanwhile, you will be given flexibility and prompt support from the team whenever you need a help. Role and responsibilities Support HR lifecycle process incl. but not limited to arrange logistics for new hire onboarding, including greet new hire, office tour guide, document preparation and coordinate with supporting function to ensure smooth onboarding. Support P-file management incl. both hardcopies and digital filling of HR documents and system administration, such as contract renewal, certificate with seal management and talent program administration. HR reporting request such as monthly reports provided to vendor or internal stakeholders or ad-hoc report by request. Project supports per request. You can not only learn the mindsets or structure of continuous improvements, HR policy/process, how to use HR system or relevant knowledge, but also have the opportunity to be one of the project team to realize your own ideas. Other ad-hoc tasks relevant to HR operations.