安克创新ops-soundcore

1. Marketing Campaigns & Growth Strategy • Develop differentiated marketing strategies based on category characteristics (e.g., QSR, coffee, casual dining) and brand positioning, including mega campaigns, thematic promotions, and brand campaigns • Design end-to-end growth funnels focused on key metrics such as order growth, conversion rate improvement, and user retention (traffic → conversion → retention) • Provide customized marketing solutions for strategic accounts to drive brand-level GMV and overall platform contribution 2. User & Merchant Insights • Deeply analyze user behavior (ordering journey, price sensitivity, consumption timing, etc.) to identify growth opportunities • Leverage merchant operational characteristics (AOV, menu structure, fulfillment capability, etc.) to design tailored marketing strategies • Continuously build and refine a “User × Scenario × Category” growth framework to improve targeting and campaign effectiveness 3. Data-Driven Analysis & Performance Optimization • Establish a comprehensive campaign evaluation system (impressions, clicks, conversion, ROI, incremental orders, etc.) • Diagnose performance issues through data analysis (e.g., funnel drop-offs, low campaign efficiency) and continuously optimize strategies • Deliver standardized reporting and post-campaign reviews, and distill best practices for scalability 4. Project Management & Cross-functional Collaboration • Own the end-to-end campaign lifecycle (planning → resource coordination → execution → post-analysis) • Collaborate closely with cross-functional teams (Marketing, Product, Operations, Sales, etc.) to ensure smooth execution • Manage complex projects (e.g., platform-wide campaigns, co-branded initiatives) and ensure timely delivery with strong results 5. Playbook & System Building • Develop marketing playbooks across different categories, price ranges, and user segments • Build standardized campaign templates (e.g., user acquisition, hero product campaigns, seasonal promotions) • Create benchmark cases to enable scalable growth for merchants and empower the sales team

1. Support in SCRM system daily maintenance, including documentation and communications/announcements during SCRM system updates 2. Daily maintenance on existing AI tools(Audio to text and rates trending analysis tool) 3. Support in AI tools development in onboarding and FC locking.

• Deliver impactful live ops features and events from concept to live, in a small cross-functional team • Think holistically about the game and proactively coordinate with the broader Brawl team • Generate creative design ideas for new live ops, events and monetization mechanics • Drive the day-to-day execution of the live ops schedule, owning targets and the overall success live events • Gather raw ideas broadly and craft them into actionable design documents • Iterate on designs collaboratively, evolve them, over and over again • Quickly deconstruct key games and market shifts, and share insights with the team • Unblock and drive execution forward • Give input on new Brawlers and game modes • Cultivate a culture of inclusiveness, where good ideas can come from anyone

1. Handling assigned daily tasks according to process map and SOP, manage and handle exceptions in daily work. Use knowledge and skills to meet assigned goals and SLA. 2. Collaborating with origin and destination teams to solve issues/requests to secure selling partners' experience. 3. Handling problems with minimal visible risks or roadblocks, troubleshooting problem with no existing procedure or SOP with LSPs; evaluating compliance risks and escalates roadblocks. 4. Connect with customer with excellent communication skill and identify customers’ needs through daily contact for service development. 5. Working on standardization and Kaizen among internal function partners to improve operation efficiency and service quality. 6. Act as the team process expert to co-work with stakeholders on process improvement and UAT Test for new features. 7. Taking additional duties assigned by leadership as business related services and operation scope continue to expand. 8. Support new initiatives and new program to drive operational excellence in terms of speed and cost, service quality.