美团Marketing Ops Business Partner (
任职要求
Requirements • 3–5 years of experience in internet platforms, local services, or e-commerce; experience in marketing campaigns or growth roles is preferred • Strong understanding of the local services or F&B industry, with deep insights into user behavior and merchant operations • Solid data analysis skills with the ability to dr…
工作职责
1. Marketing Campaigns & Growth Strategy • Develop differentiated marketing strategies based on category characteristics (e.g., QSR, coffee, casual dining) and brand positioning, including mega campaigns, thematic promotions, and brand campaigns • Design end-to-end growth funnels focused on key metrics such as order growth, conversion rate improvement, and user retention (traffic → conversion → retention) • Provide customized marketing solutions for strategic accounts to drive brand-level GMV and overall platform contribution 2. User & Merchant Insights • Deeply analyze user behavior (ordering journey, price sensitivity, consumption timing, etc.) to identify growth opportunities • Leverage merchant operational characteristics (AOV, menu structure, fulfillment capability, etc.) to design tailored marketing strategies • Continuously build and refine a “User × Scenario × Category” growth framework to improve targeting and campaign effectiveness 3. Data-Driven Analysis & Performance Optimization • Establish a comprehensive campaign evaluation system (impressions, clicks, conversion, ROI, incremental orders, etc.) • Diagnose performance issues through data analysis (e.g., funnel drop-offs, low campaign efficiency) and continuously optimize strategies • Deliver standardized reporting and post-campaign reviews, and distill best practices for scalability 4. Project Management & Cross-functional Collaboration • Own the end-to-end campaign lifecycle (planning → resource coordination → execution → post-analysis) • Collaborate closely with cross-functional teams (Marketing, Product, Operations, Sales, etc.) to ensure smooth execution • Manage complex projects (e.g., platform-wide campaigns, co-branded initiatives) and ensure timely delivery with strong results 5. Playbook & System Building • Develop marketing playbooks across different categories, price ranges, and user segments • Build standardized campaign templates (e.g., user acquisition, hero product campaigns, seasonal promotions) • Create benchmark cases to enable scalable growth for merchants and empower the sales team
• Work with the GCR Marketing and Global Lead Management teams to manage and optimize the reporting structure. • Recommend metrics and build reports in Salesforce or Tableau to quantify business impact from GCR Marketing activities. • Build enablement capabilities and drive data adoption. • Provide weekly and monthly reports, trends and insights. • Prepare regular business reviews within GCR Marketing and contribute actively in global reviews.
- Work with global and CN sales/product team to align LATAM (Mexico, Brazil) key business priorities and translate into marketing material to recruit new sellers from China. - Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success - Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education - Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs - Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns - Drive CN Seller insights generation for sales/product team to optimize the product offerings - Design and track marketing metrics, always seeking ways to improve - Ongoing communications on marketing progress and results with global and CN stakeholders
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
We Are Looking for a Builder for the AI Era. Your time is our most valuable asset. Let's build something extraordinary together. The AI revolution is happening now. We are connecting Alibaba Cloud's global scale with Qwen's open intelligence to serve the global market. We need you to tell this story, arm our sales teams, and ensure every AI developer out there knows one thing: We are ready to build alongside them. What You'll Actually Do？ 1.Craft the Narrative -We expect you understand innovations in Large Language Models (LLMs) and Cloud Infrastructure. You won't just report news; you will lead technical and product evangelism. -Own Cross-Channel Campaigns: Assist in developing and executing high-impact marketing campaigns across diverse channels. -Create Viral Content: Craft engaging posts, stories, and visual graphics tailored for social platforms. -Speak Developer Language: Drive high-engagement conversations on LinkedIn, X (Twitter), and developer forums. Translate complex AI/Cloud innovations into compelling stories and visuals that truly resonate with engineers and founders. -Visualize Tech: Collaborate with the creative team to design brand assets that make abstract technical concepts concrete and cool. 2.Be the strategic backbone for our Account Executives. -Collaborate across product lines to master our unique advantages. Your insights on the international market will directly shape our Go-to-Market strategy. -Market Intelligence: Conduct deep-dive market research and competitive analysis to identify emerging trends and whitespace opportunities. -Customer Journey Optimization: Support initiatives around the customer journey, helping clients deeply understand and appreciate our product superiority. -Data-Driven Growth: Manage multi-channel marketing campaigns, track performance using analytics tools, and continuously optimize based on data insights. 3.Drive Community & Events -Orchestrate high-energy events that AI builders love. From planning to on-site execution, you will bring our community to life. -Ecosystem Connection: Connect with incubators, top-tier VC firms, and university clubs to spread our message. Capture first-hand feedback from developers to fuel our product evolution.