安克创新eufymake联盟
任职要求
一、经验背景 (Experience) - 学历背景： 本科及以上学历，市场营销、商务、数据分析或相关专业； - 从业年限： 5 年以上数字营销经验，其中 3 年以上专注于 Affiliate 或 Influencer Marketing； - 行业背景： 必须具备消费电子 (CE)、智能硬件或 DTC 出海品牌经验 二、专业技能 (Hard Skills) - 英文沟通能力： 具有卓越的商务谈判能力及英语口语/书面沟通能力，可作为工作语言； - 数据分析能力： 具备极强的数据分析能力，熟练使用 Excel (Pivot Table/Vlookup)，具备数据可视化思维（能读懂 BI 报表并从中发现业务问题）； - 平台基础能力： 熟悉主流联盟平台（Impact, S…
工作职责
一、战略规划与体系搭建 (25%) - 全局策略： 根据品牌 DTC 发展阶段，制定全球 Affiliate 营销战略，设计差异化的佣金模型、激励政策及分层管理体系； - 目标预算： 拆解季度/月度 KPI（Session, GMV, ROAS, CPA/CAC），动态调配预算，对最终的销售贡献和ROAS负责； - Martech基础： 主导 Martech 底层需求提出和方案落地，优化归因逻辑，确保营销效能可追踪、可量化。 二、合作伙伴生态与内容增长 (45%) - 极客/KOL 生态构建： 重点开拓契合 Maker 文化的 Tech Influencers、Youtubers 及垂类博客（Bloggers/Review Sites），不仅限于挂链，更需指导产出高深度的种草与测评内容； - 全渠道拓展： 统筹管理 Content, Deal, Cashback, Loyalty 等多类型渠道，平衡“品牌声量”与“销售转化”； - 社群与裂变 (Referral)： 结合众筹及新品首发节点，激活核心用户（Super Users/Backers），设计裂变机制（Referral Program），将用户转化为具有线下演示能力的“超级节点”。 三、数据洞察与效能优化 (20%) - 效能优化： 利用内部 BI 工具、 GA4及联盟后台，深度分析流量质量并持续优化能效； - 竞品监控： 持续监控竞品的联盟动向，快速迭代应对策略； - 风控管理： 建立并维护风控体系，识别并剔除 Cookie Stuffing、品牌词违规竞价等作弊行为，保卫品牌资产； 四、运营落地与团队协作 (10%) - 素材与转化： 联动设计与独立站运营团队，优化 Landing Page、独家折扣码及推广素材，持续提升站内转化率（CRO）； - 合规与结算： 确保财务流程准确，符合 GDPR/CCPA 及各地区税务合规要求。
eufyMake产品营销招聘 核心职责 市场洞察与策略制定： 深入分析目标海外市场 (如：北美、欧洲等) 的行业动态、竞争格局、用户需求、购买行为及文化差异。 基于市场洞察，制定清晰、可执行的产品定位、价值主张、上市策略 (GTM Strategy) 及年度营销计划。 识别市场增长机会，规划产品线布局与定价策略建议。 产品营销内容与传播： 主导或协作开发高质量、本地化的营销材料，包括但不限于：官网产品页、演示文稿、案例研究、白皮书、视频脚本等。 确保所有营销内容精准传达产品核心价值和技术优势，符合目标市场用户的语言习惯和文化语境。 管理产品关键信息 ，确保全球传播一致性。 数字营销与用户增长： 制定并执行线上营销活动，包括搜索引擎营销 (SEM/SEO)、社交媒体营销 (重点平台如：Facebook, Instagram, YouTube, TikTok, X/Twitter, LinkedIn等)、内容营销、电子邮件营销等。 监测、分析广告投放效果和网站流量数据，持续优化策略以提高用户获取效率和转化率。 负责海外官网、独立站或电商平台 (如Amazon) 产品页面的内容优化和用户体验提升。 渠道与伙伴协作： 与海外销售团队紧密合作，提供必要的销售工具、培训和支持，赋能销售达成目标。 支持海外渠道合作伙伴（经销商、代理商、零售商）的市场营销活动，提供营销物料和联合推广方案。 参与或组织海外行业展会、线上/线下发布会、社区活动等，提升品牌曝光和产品认知。 数据分析与优化： 设定关键绩效指标，定期追踪、分析营销活动效果、市场反馈及销售数据。 基于数据洞察，评估营销策略有效性，提出优化建议并快速迭代。 监控竞品动态和营销举措，及时调整策略以保持竞争优势。
About eufyMake: eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of 3D printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where 3D printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Remote within New York, NY Responsibilities: - Develop and expand sales channels in alignment with the company’s strategic goals, including but not limited to distributors, sales agencies, and specialty resellers. - Represent the company at maker fairs and industry trade shows; follow up on sales leads generated from these events and convert them into tangible business opportunities. - Build and maintain strong customer relationships by regularly engaging with key decision-makers and visiting retail locations. Actively participate in client-organized workshops, seminars, and other promotional activities to drive product sell-out and grow the active user base. - Support the Go-to-Market team by gathering market intelligence, including competitor analysis, and providing insights to support long-term product strategy. - Collaborate with the marketing team to plan and execute local workshops, seminars, and brand-related events.
About eufyMake: eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of 3D printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where 3D printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Remote within Los Angeles, LA Responsibilities: - Develop and expand sales channels in alignment with the company’s strategic goals, including but not limited to distributors, sales agencies, and specialty resellers. - Represent the company at maker fairs and industry trade shows; follow up on sales leads generated from these events and convert them into tangible business opportunities. - Build and maintain strong customer relationships by regularly engaging with key decision-makers and visiting retail locations. Actively participate in client-organized workshops, seminars, and other promotional activities to drive product sell-out and grow the active user base. - Support the Go-to-Market team by gathering market intelligence, including competitor analysis, and providing insights to support long-term product strategy. - Collaborate with the marketing team to plan and execute local workshops, seminars, and brand-related events.
About eufyMake: eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of 3D printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where 3D printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Los Angeles, CA Pay: $20/hour Role Overview: As a Business Development Intern, you will play an integral role in expanding eufyMake’s presence in the 3D printing space. You'll gain hands-on experience supporting sales channel development, building client relationships, and contributing to go-to-market initiatives. This is an exciting opportunity to join a fast-growing brand and work at the intersection of technology, innovation, and maker culture. Key Responsibilities: - Assist in developing and expanding sales channels, including distributors, sales agencies, and specialty resellers, aligned with company goals. - Represent eufyMake at maker fairs, trade shows, and events; follow up on leads to help convert them into business opportunities. - Help build and maintain strong customer relationships by engaging with key partners and participating in client-organized workshops, seminars, and promotional activities. - Support the Go-to-Market team with market intelligence research, including competitor analysis, and share insights to inform product strategy. - Collaborate with the marketing team on the planning and execution of local workshops, seminars, and brand events.