安克创新eufymake联盟
任职要求
一、经验背景 (Experience) - 学历背景： 本科及以上学历，市场营销、商务、数据分析或相关专业； - 从业年限： 5 年以上数字营销经验，其中 3 年以上专注于 Affiliate 或 Influencer Marketing； - 行业背景： 必须具备消费电子 (CE)、智能硬件或 DTC 出海品牌经验 二、专业技能 (Hard Skills) - 英文沟通能力： 具有卓越的商务谈判能力及英语口语/书面沟通能力，可作为工作语言； - 数据分析能力： 具备极强的数据分析能力，熟练使用 Excel (Pivot Table/Vlookup)，具备数据可视化思维（能读懂 BI 报表并从中发现业务问题）； - 平台基础能力： 熟悉主流联盟平台（Impact, S…
工作职责
一、战略规划与体系搭建 (25%) - 全局策略： 根据品牌 DTC 发展阶段，制定全球 Affiliate 营销战略，设计差异化的佣金模型、激励政策及分层管理体系； - 目标预算： 拆解季度/月度 KPI（Session, GMV, ROAS, CPA/CAC），动态调配预算，对最终的销售贡献和ROAS负责； - Martech基础： 主导 Martech 底层需求提出和方案落地，优化归因逻辑，确保营销效能可追踪、可量化。 二、合作伙伴生态与内容增长 (45%) - 极客/KOL 生态构建： 重点开拓契合 Maker 文化的 Tech Influencers、Youtubers 及垂类博客（Bloggers/Review Sites），不仅限于挂链，更需指导产出高深度的种草与测评内容； - 全渠道拓展： 统筹管理 Content, Deal, Cashback, Loyalty 等多类型渠道，平衡“品牌声量”与“销售转化”； - 社群与裂变 (Referral)： 结合众筹及新品首发节点，激活核心用户（Super Users/Backers），设计裂变机制（Referral Program），将用户转化为具有线下演示能力的“超级节点”。 三、数据洞察与效能优化 (20%) - 效能优化： 利用内部 BI 工具、 GA4及联盟后台，深度分析流量质量并持续优化能效； - 竞品监控： 持续监控竞品的联盟动向，快速迭代应对策略； - 风控管理： 建立并维护风控体系，识别并剔除 Cookie Stuffing、品牌词违规竞价等作弊行为，保卫品牌资产； 四、运营落地与团队协作 (10%) - 素材与转化： 联动设计与独立站运营团队，优化 Landing Page、独家折扣码及推广素材，持续提升站内转化率（CRO）； - 合规与结算： 确保财务流程准确，符合 GDPR/CCPA 及各地区税务合规要求。
About eufyMake: eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of 3D printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where 3D printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Remote within New York, NY Responsibilities: - Develop and expand sales channels in alignment with the company’s strategic goals, including but not limited to distributors, sales agencies, and specialty resellers. - Represent the company at maker fairs and industry trade shows; follow up on sales leads generated from these events and convert them into tangible business opportunities. - Build and maintain strong customer relationships by regularly engaging with key decision-makers and visiting retail locations. Actively participate in client-organized workshops, seminars, and other promotional activities to drive product sell-out and grow the active user base. - Support the Go-to-Market team by gathering market intelligence, including competitor analysis, and providing insights to support long-term product strategy. - Collaborate with the marketing team to plan and execute local workshops, seminars, and brand-related events.
About eufyMake: eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of 3D printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where 3D printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Remote within Los Angeles, LA Responsibilities: - Develop and expand sales channels in alignment with the company’s strategic goals, including but not limited to distributors, sales agencies, and specialty resellers. - Represent the company at maker fairs and industry trade shows; follow up on sales leads generated from these events and convert them into tangible business opportunities. - Build and maintain strong customer relationships by regularly engaging with key decision-makers and visiting retail locations. Actively participate in client-organized workshops, seminars, and other promotional activities to drive product sell-out and grow the active user base. - Support the Go-to-Market team by gathering market intelligence, including competitor analysis, and providing insights to support long-term product strategy. - Collaborate with the marketing team to plan and execute local workshops, seminars, and brand-related events.
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About eufyMake: eufyMake, formerly known as AnkerMake, is a sub-brand of Anker Innovations, created by a passionate team of engineers and hobbyists who love pushing the boundaries of 3D printing. We understand the excitement of creating unique prints to share with friends, as well as the challenges of long wait times, imperfect curves, and stringing. At eufyMake, we bring a maker's spirit to life, backed by cutting-edge technology from the global leader in charging, Anker Innovations. Together, let’s embrace a future where 3D printing is faster, smarter, and more user-friendly. You can visit our website eufymake.com for more information. Location: Remote within Los Angeles, LA Responsibilities: 1. Achieve Sales Targets - Develop and execute sales strategies for eufyMake’s innovative product categories in North America to achieve annual revenue and market expansion goals. - Develop and maintain customer relationships (including key accounts, distributors, and niche channels), and establish long-term partnerships. 2. Customer Management & Market Insights - Analyze market demand and competitive landscape for relevant product categories in North America to provide targeted sales strategies. - Collaborate with the channel operations team to optimize partner networks and improve channel coverage. - Set up local demos/workshops and explore innovative sales models such as makerspaces, offline retail leasing, and distribution partnerships. 3. Cross-Functional Collaboration - Work closely with the marketing team to convert marketing activities into sales results - Provide customer feedback to the operations team regarding technical and after-sales needs. 4. Local Execution - Drive the execution of regional promotional campaigns and regularly report sales performance and market trends to headquarters.
岗位职责： 1.负责eufymake的全球操盘运营，制定销售计划、明确预算、资源分配，对销售业绩和利润经营结果负责 2.搭建直营架构和部署人员，建立业务管理和人员管理的指标体系 3.海外用户体系搭建，制定运营策略，并负责会员积分体系的深度运营 4.拓展用户池增长新场景，深挖用户需求，挖掘高效获客渠道。为新客新增效率及新客质量负责 5.搭建用户生命周期管理体系，提升用户留存，实现可持续增长，为海外官网商城整体的用户活跃度，留存度负责。