安克创新Marketing Strategy & Operations Specialist
任职要求
- 4 to 6 years of experience in marketing operations, execution support, partnership coordination, or related roles - Background in consumer goods, internet, or technology industries preferred - Strong execution skills with the ability to manage multiple parallel tasks while maintaining quality - Excellent comprehension and synthesis skills, able to quickly understand priorities and communicate clearly - Strong communication and coordination skills, capable of working effectively with diverse internal teams and external partners - Adaptable, resourceful, and proactive in solving operational and execution-related challenges - Comfortable working across time zones in a fast-paced, cross-functional environment Perks of Benefits: Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: - 10 Days Company Recognized Holidays - Paid time …
工作职责
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ Location: Onsite at our Bellevue, WA office Overview: This role serves as the primary on-the-ground execution owner for marketing-related initiatives. The position supports the operational execution of established marketing strategies by managing content calendars, coordinating external relationships, and handling day-to-day internal logistics. Key Responsibilities: - Support execution of established marketing strategies through day-to-day operational ownership - Manage and maintain content and social calendars based on approved plans, ensuring timely execution and alignment with global guidelines - Coordinate local external relationships, including influencers, media, and other external partners, at an execution and delivery level - Serve as the execution point of contact for external partners, ensuring timelines, requirements, and deliverables are clearly communicated - Handle internal coordination and logistical tasks across teams, tracking requests, timelines, and execution status - Facilitate communication across regional and global offices to ensure accurate information flow and smooth collaboration - Compile, organize, and summarize execution updates and partnership-related data into clear internal reports - Proactively identify and help resolve cross-time-zone and cross-functional execution issues - Support execution and delivery of new marketing initiatives and partnership-related projects as assigned
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
• Be a subject matter expert on databases, particularly on Relational Databases, able to discuss with customer on database modelling, migration, performance testing and day to day operations • Have wide ranging experience with open source and commercial databases such as MySQL, PostgreSQL, Oracle & SQL Server…etc • Be familiar with major cloud service providers in using it for deployment of workloads (AWS, Alicloud, GCP, Azure…etc) • Be a technical expert on all aspects of OceanBase (compatibility assessment, deployment, administration, development, migration…etc) • Facilitate introduction, discussion and demonstration of OceanBase’s technology, vision and value proposition either via individual or group sessions with customers • Engage and discover prospects’ pain points, business/technical challenges and identify how OceanBase can add value • Run Proof of Concept projects with customers to validate OceanBase’s capabilities Support post sale OceanBase implementation with OceanBase delivery team • Maintain deep understanding of competitive as well as complementary technologies and how to position OceanBase DB in relation to them • Provide guidance on how to resolve customer-specific technical challenges • Collaborate with Product Management, Engineering, and Marketing to continuously improve OceanBase product and position in the market
1.围绕增长目标，收集用户反馈与业务需求，主导广告投放相关产品功能（如RTA、DSP、创意工具等）的维护与迭代。 2.搭建覆盖广告投放全链路的数据分析体系，整合多源数据。通过数据分析，调整投放策略，提高投放效率，降低成本。 3.推动跨团队、部门和公司的沟通与协作，确保有序高效的达到项目目标 4.关注行业动态、技术发展趋势及竞品策略，及时掌握行业前沿信息与创新玩法。结合公司业务，探索契合公司发展的创新增长机会。
Partnership Development: Identify, negotiate, and secure partnerships with MNOs and MVNOs globally. Maintain strong relationships to ensure long-term collaboration and mutual growth. Contract Negotiation: Lead negotiations for partnership agreements, ensuring alignment with company strategy and objectives. Manage the end-to-end process from initial contact to contract signing. Market Expansion: Develop and implement strategies to expand the availability and reach of travel essentials products, driving market share growth in key regions. Product Enhancement: Collaborate with partners to develop and launch new products or services that meet the needs of travelers. Provide market insights to optimize product offerings and enhance customer satisfaction. Cross-functional Collaboration: Work closely with internal departments such as marketing, operations, and customer service to ensure seamless integration and execution of different projects. Performance Monitoring: Regularly review and analyze partner performance metrics. Provide insights and recommendations to improve outcomes and maximize ROI. Market Research: Conduct ongoing research on industry trends, competitor activities, and technological advancements in the telecom sector. Use this information to inform strategy and drive innovation. Reporting: Prepare regular reports on business partnership activities, market trends, and performance metrics for senior management.