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安克创新North CEU Brand Marketing Intern (Poland)

校招全职地点:华沙状态:招聘

任职要求


职位要求
1. 本科或研究生,每周可工作5天,至少工作4个月,能尽快到岗者优先;
2. 专业不限,市场营销、英语、国际贸易专业优先,有过留学学习/生活经验或能将英语作为工作语言者优先;
3. 乐于研究欧美文化,了解海外社交媒体平台及热点话题,有海外社交媒体策划经验优先;
有KOL合作,…
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工作职责


安克实习生项目是面向正式校招岗位的人才培养与选拔通道。实习期间将按照校招标准进行系统的培养与综合评估,表现优秀者可直接获得校招转正机会,提前锁定正式校招席位。我们以严肃、长期的视角对待每一位实习生,也期待与你共同成长。

【你将参与】
1. 项目管理:支持中欧市场整合营销项目的沟通推进,包括协助品牌经理与内外部合作伙伴协作,项目文件管理等;
2. 内容营销:
(1) 推动内容营销素材落地,包括基于营销策略,产品定位和产品卖点的文案撰写、视觉构思等;
(2) 负责Youtuber、Instagram等新媒体平台网红资源开发和维护,分析把握市场和消费者需求,并根据需求调整内容策略;
3. 营销洞察:使用洞察工具,收集当地用户品牌偏好、各行业创新营销案例、竞品营销情报等进行对目标市场/竞品/受众的洞察分析,生成洞察报告支持团队科学决策;
4. 活动策划:策划/参与UGC/社媒社群/线下等活动内容,吸引用户参与活动,持续优化提升推广渠道效率,提升品牌知名度与美誉度。
包括英文材料
数据分析+
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