美团Copywriter and Translator (English & Arabic Copywriter）
任职要求
1、Proven experience as a copywriter and/or translator 2、Excellent writing, editing, and proofreading skills 3、Fluency in at least two languages Engllish and Arabic, both written and spoken 4、Strong understanding of grammar, syntax, and cultural nuances 5、Familiarity with e-commerce/shopping platform terminology is…
工作职责
1、Write clear, engaging, and persuasive copy for various platforms like App, Website 2、Translate written content accurately between languages for our app, marketing campaigns, push notifications product descriptions, promotional content etc from English to Arabic and Arabic to English where ever required 3、Proofread and edit existing translations for clarity, tone, and cultural appropriateness 4、Collaborate with the marketing team to maintain a cohesive brand voice 5、Provide guidance on linguistic nuances to non-native team members 6、Ensure consistency in tone, style, and terminology across all content 7、Collaborate with multiple teams to align content with brand strategy 8、Conduct research to understand target audiences and industry trends 9、Edit and proofread content for grammar, spelling, and punctuation 10、Adapt content for different cultural contexts and markets 11、Maintain a content calendar and meet project deadlines 12、Implement SEO best practices in written content，Review and revise translations based on feedback
Key Responsibilities: Own and develop the brand’s voice and tone across Arabic and English content. Write compelling, clear, and on-brand copy for a variety of channels: campaigns, social media, digital ads, website, emails, push notifications, and more. Collaborate with marketing, design, and product teams to bring campaigns and initiatives to life. Localize global messaging to fit regional nuances without losing impact or clarity. Ensure consistency in brand language, grammar, and storytelling across all touchpoints. Lead brainstorming sessions and contribute creative ideas that fuel growth and engagement. Translate complex ideas into simple, engaging language—both in Arabic and English. Stay ahead of trends in culture, language, marketing, and food-tech to keep Keeta’s communication fresh and relevant.
• Responsible on creative conceptualize, core campaign idea, craft, and lead the visual execution and video content creation for product marketing campaigns. • Responsible for the product into the global visual experience of the worldwide market, including core creative ideas, visual content management, and layout. Transforming marketing objectives into a cohesive and powerful visual narrative that lives seamlessly across different channels, platforms. • Develop and present compelling creative concepts, mood boards, and visual frameworks to internal teams and multiples region. • Responsible for the product series art direction, including but not limited to product series' key visuals, product proofs, typography design, editorial design, KSP video, contents idea and other creative collateral materials creation. • Independently responsible for designing assets for marketing campaigns and closely working with other departments with efficient communication and cooperation, having the capabilities to create a full campaign works and ideas. • Work closely with producer and copywriter, production and be able to filter the most relevant business needs and work with them on image/video assignments to achieve global standards of work. Participate in manufacturer's projects to analyze key product features, implement insight targeting metrics, develop messaging and generate clear and simple presentations for advertising agencies, manufacturers or production companies. 负责产品营销活动的创意构思、核心 Campaign 创意、美术设计，并主导视觉执行与视频内容创作。 负责产品进入全球市场的整体视觉体验，包括核心创意、视觉内容管理与版式设计，将营销目标转化为连贯而有力的视觉叙事，并实现跨渠道、跨平台的无缝呈现。 开发并向内部团队及多个区域呈现具有吸引力的创意概念、情绪板和视觉框架。 负责产品系列的艺术指导，包括但不限于：核心主视觉、产品打样、字体设计、编辑设计、KSP 视频、内容创意及其他相关创意物料制作。 独立负责营销活动所需物料的设计，并与其它部门高效沟通、紧密协作，具备完整 Campaign 作品与创意的创作能力。 与制片、文案及制作团队紧密合作，能够精准筛选最相关的业务需求，协同完成图片/视频任务，以达到国际水准的工作成果。分析核心产品特性，落实洞察目标指标，开发传播信息，并为广告公司、供应商制作清晰简明的提案。
Develop Arabic and English content for various platforms, including (but not limited to) digital and social media, marketing campaigns, website content, in line with Keeta’s brand voice. Assist in editing and proofreading content in English and Arabic ensuring consistency and the highest quality across channels. Participate in brainstorming sessions to generate creative ideas for content creation. Support the marketing and copywriting teams in maintaining and updating a content calendar that ensures timely delivery.