美团Keeta-中东投放运营BP

面向高德地图国际版用户增长目标，搭建并沉淀本地化的新媒体与整合营销传播能力。通过对当地用户媒介习惯、文化语境与内容偏好的深度理解，策划并落地高声量、高转化的传播活动，驱动APP下载、激活、留存与核心功能使用，建立可持续的本地KOL/媒体合作生态能力。 1. 增长导向的整合传播策略：以下载/激活/核心功能使用为牵引指标，制定东南亚&拉美市场的阶段性传播策略与季度/项目计划。 完成各国家/地区媒介市场专项调研（平台格局、用户媒介习惯、内容风格、节日热点、竞品打法），输出可执行策略与预算分配建议。 2. 本地化内容与活动策划落地：深入理解国际图产品功能与场景（导航、通勤、旅行、本地生活等），提炼可传播的“卖点/故事/场景”，形成内容框架与创意资产库。 结合当地文化语境策划高转化活动（例如节日/出行季/城市热点/路线主题等），落地短视频、图文、话题挑战、UGC征集等内容，形成声量与转化闭环。 3. 新媒体运营：负责本地社媒矩阵规划与日常运营策略（内容栏目、发布节奏、互动机制、舆情协同），搭建并迭代私域增长玩法（如 WhatsApp/LINE 社群、导流链路、内容分发机制），提升激活与留存。 4. 三方生态能力搭建：负责KOL/媒体/Agency生态搭建与管理，建立投放/内容/达人合作的评估体系（曝光、互动、CTR、CVR、CPA、激活率、留存、功能使用等），形成可复用的案例与SOP。对相关合作的规模指标以及钱效指标负责。

1. 梳理多渠道获客流程：针对市场用户，结合各国家情况与渠道特性，制定和优化多渠道的获客业务流程。 2. 广告数据分析与优化：负责广告数据、创意表现、ROI等指标的整理、监控与分析，持续优化广告效果。 3. 跨部门协作：与产品、设计团队协作，推动项目落地，建立完善的量化评估体系，确保项目生命周期内的高效统筹与执行。

1.Assist costomer service platform business team(mulitcountry) on the whole financial process, formulate and optimize financial processes and rules, provide professional financial advice and promote implementation. 2.Support financial matters for customer service business in new countries/cities launching, ensure smooth business-related financial processes, and control financial risks. 3.Cooperate with professional financial teams such as accounting, tax, reporting, treasury, internal control, etc., to ensure all businesses comply with financial rules. 4.Participate in the customer service platform's business plan developing, be responsible for the annual financial budget and rolling forecast, and establish budget management framwork inside country's CE business and conduct effective budget management together with the business team. 6.Gain in-depth understanding of the business, work closely with business partners, establish an effective financial analysis system, conduct in-depth analysis of business operations, providing valuable advice and measure on cost optimization. 7.Participate in the construction of financial digitalization and put forward demands and suggestions from the perspective of analysis and monitoring.

1.Financial Support for New Market Expansion: Provide financial support for business teams entering new countries, collaborating with accounting, settlement, tax, and treasury teams to deliver timely and professional financial solutions. 2.Budgeting and Forecasting: Lead the annual budgeting and rolling forecast processes for the fulfillment platform; build indicator framework and monitor budget execution. 3.Financial Data Systems and Model Building: Develop the financial data infrastructure for the Middle East logistics platform, and continuously build and iterate regional financial models. 4.Industry Research and Analysis: Monitor industry trends in the Middle East fulfillment/logistics sector, research market dynamics and best practices to inform business strategy and provide actionable insights.