美团Keeta-中东投放运营BP

1. 梳理多渠道获客流程：针对市场用户，结合各国家情况与渠道特性，制定和优化多渠道的获客业务流程。 2. 广告数据分析与优化：负责广告数据、创意表现、ROI等指标的整理、监控与分析，持续优化广告效果。 3. 跨部门协作：与产品、设计团队协作，推动项目落地，建立完善的量化评估体系，确保项目生命周期内的高效统筹与执行。

1.Assist costomer service platform business team(mulitcountry) on the whole financial process, formulate and optimize financial processes and rules, provide professional financial advice and promote implementation. 2.Support financial matters for customer service business in new countries/cities launching, ensure smooth business-related financial processes, and control financial risks. 3.Cooperate with professional financial teams such as accounting, tax, reporting, treasury, internal control, etc., to ensure all businesses comply with financial rules. 4.Participate in the customer service platform's business plan developing, be responsible for the annual financial budget and rolling forecast, and establish budget management framwork inside country's CE business and conduct effective budget management together with the business team. 6.Gain in-depth understanding of the business, work closely with business partners, establish an effective financial analysis system, conduct in-depth analysis of business operations, providing valuable advice and measure on cost optimization. 7.Participate in the construction of financial digitalization and put forward demands and suggestions from the perspective of analysis and monitoring.

1.Financial Support for New Market Expansion: Provide financial support for business teams entering new countries, collaborating with accounting, settlement, tax, and treasury teams to deliver timely and professional financial solutions. 2.Budgeting and Forecasting: Lead the annual budgeting and rolling forecast processes for the fulfillment platform; build indicator framework and monitor budget execution. 3.Financial Data Systems and Model Building: Develop the financial data infrastructure for the Middle East logistics platform, and continuously build and iterate regional financial models. 4.Industry Research and Analysis: Monitor industry trends in the Middle East fulfillment/logistics sector, research market dynamics and best practices to inform business strategy and provide actionable insights.

1.针对中东外卖配送市场开展行业调研，通过桌面研究和田野调查的方式深入了解行业规则和市场态势，清晰识别当前市场规模、玩家份额、发展方向，为业务管理者提供行业预判。 2. 开展合作商访谈和调研，了解运力合作商市场动向、竞争格局、合作商运营方式、经济模型；在掌握合作商生态的基础上，给予业务团队与合作商合作的最优方式建议。 3. 监控关于运力合作商相关的监督管理动向，识别政府监督管理风险或者机会。 4. 制定与合作商合作的短中长期规划，制定合作商管理策略，并主持部分专项落地，包括但不限于考核方案迭代、分层标准迭代、发展策略制定、合作商赋能专项等。 5. 建设经营监控体系，包括但不限于梳理核心经营指标、执行核心指标监控和异动分析，及时预警业务风险，确保业务按预期达成年度规划目标。