美团User Growth Intern
任职要求
1. Based in Qatar: Strong understanding of the local culture and user habits. （Preferably have long-term living experience in Qatar.） 2. Enthusiasm for user behavior research and market analysis, with a sharp attention t…
工作职责
1. Conduct user research to understand the behaviors, preferences, and needs of users in Qatar. 2. Track and analyze competitive market trends, identifying opportunities to give Keeta a strategic edge. 3. Leverage local cultural knowledge to collaborate in user growth strategy discussions, providing innovative suggestions. 4. Organize findings into reports and documents to assist in decision-making.
1.User Growth Support: Assist in planning and executing localized user growth campaigns, including new user conversion, engagement stimulation, and retention optimization, to support the operations team in achieving monthly user growth targets. 2.Data Analysis and User Insights: Assist in collecting, organizing, and analyzing user behavior data to extract insights and provide optimization recommendations; Track the data performance of various operational activities, conduct post-mortem reviews, and suggest improvements. 3.Market Research and Survey Support: Participate in the design and execution of local market research projects in the Middle East, including questionnaire drafting, street interviews, and desk research; Generate regular analytical reports on user demographics, preferences, and behavioral trends. 4.Localized Content and Operational Support: Assist in drafting marketing content, push notifications, and social media materials; Help manage user communities and online interactions, collect user feedback, and compile it into requirement documents. Cross-Department Collaboration: Work with product, technology, and customer service teams to drive user experience optimization and feature iterations.
1. Conduct user research interviews to gather insights and feedback to help refine new user strategy convey. 2. Localize communication points and benefits for target markets. 3. Support the formulation of channel growth strategies, including collaborations with government, corporate, and educational institutions.
1.结合用户生命周期，进行分层运营，发掘不同用户的做功点，制定差异化补贴、触达、流量、工具、营销等运营策略，达成规模增长、效率优化等业务目标； 2.结合数据分析，洞察用户需求和行为，挖掘和提炼不同用户的决策逻辑、购物场景，从供给、需求、体验各要素做功，提升用户黏性和价值； 3.对接商分、产研等团队，协调各方资源，推动运营策略落地； 4.关注竞争对手、行业重要玩家的关键策略，通过市场调研、数据分析等方式，洞察业务增长点。