美团User Growth Intern
任职要求
1. Based in Qatar: Strong understanding of the local culture and user habits. （Preferably have long-term living experience in Qatar.） 2. Enthusiasm for user behavior research and market analysis, with a sharp attention to detail. 3. Logical thinker with the ability to spot problems and propose actionable solutions. 4. Proficiency in English (Arabic is a plus!). 5. Team player with confidence to share ideas and collaborate effectively.
工作职责
1. Conduct user research to understand the behaviors, preferences, and needs of users in Qatar. 2. Track and analyze competitive market trends, identifying opportunities to give Keeta a strategic edge. 3. Leverage local cultural knowledge to collaborate in user growth strategy discussions, providing innovative suggestions. 4. Organize findings into reports and documents to assist in decision-making.
1. Conduct user research interviews to gather insights and feedback to help refine new user strategy convey. 2. Localize communication points and benefits for target markets. 3. Support the formulation of channel growth strategies, including collaborations with government, corporate, and educational institutions.
1.结合用户生命周期，进行分层运营，发掘不同用户的做功点，制定差异化补贴、触达、流量、工具、营销等运营策略，达成规模增长、效率优化等业务目标； 2.结合数据分析，洞察用户需求和行为，挖掘和提炼不同用户的决策逻辑、购物场景，从供给、需求、体验各要素做功，提升用户黏性和价值； 3.对接商分、产研等团队，协调各方资源，推动运营策略落地； 4.关注竞争对手、行业重要玩家的关键策略，通过市场调研、数据分析等方式，洞察业务增长点。
1、海外玩家调研：负责持续收集&跟踪海外玩家营销主题、玩法、商品选品及价格策略，并产出分析报告。 2、营销运营支持：负责支持海外项目营销活动的搭建、配置和数据追踪。 参与营销活动、频道策略方案的制定。 3、用户运营支持：需要支持策略文案的翻译工作 1、Local Player Research: Conduct ongoing research and monitor multiple player preferences across marketing themes, user growth mechanics and deliver comprehensive analysis reports to inform decision-making. 2、User Growth Operations Support: Support the translation of marketing/CRM content and collaborate on cross-cultural communication initiatives to ensure localized execution.
About the Role We’re looking for an experienced Channel Partnerships Manager to lead high-impact collaborations with major digital platforms like YouTube, TikTok, Meta, and more. In this role, you’ll work closely with the Marketing team to translate business needs into executable platform strategies, secure strategic resources, and drive measurable growth outcomes. This role will act as the primary bridge between internal growth needs and external channel capabilities — leading negotiation, execution, and ongoing relationship management to maximize performance and impact. Key Responsibilities 1. Needs Analysis & Strategy Development Partner closely with the Marketing team to understand business goals in branding, user growth, and acquisition. Develop tailored platform collaboration strategies aligned with specific campaign or business objectives. Regularly review performance with marketing stakeholders to adjust negotiation focus and resource allocation. 2. Strategic Platform Negotiation Lead end-to-end negotiations with key platforms (e.g., YouTube, TikTok, Meta) to secure resources such as traffic boosts, feature placements, and policy support. Craft win-win partnership models with clear KPIs (e.g., impressions, conversion rate, ROI) to ensure accountability and success. 3. Relationship Management & Execution Build and maintain long-term strategic relationships with platform partners. Stay updated on the latest platform policies, beta features, and promotional programs. Coordinate internally to ensure effective implementation of partnership terms and optimal use of resources. 4. Cross-functional Collaboration & Performance Tracking Collaborate across internal teams and external platforms to monitor key performance data (traffic, conversions, retention). Produce regular post-mortem reports and adjust channel priorities based on evolving marketing strategies. Ensure maximum return on platform collaborations through agile resource planning.