美团New User Growth Intern

1.User Growth Support: Assist in planning and executing localized user growth campaigns, including new user conversion, engagement stimulation, and retention optimization, to support the operations team in achieving monthly user growth targets. 2.Data Analysis and User Insights: Assist in collecting, organizing, and analyzing user behavior data to extract insights and provide optimization recommendations; Track the data performance of various operational activities, conduct post-mortem reviews, and suggest improvements. 3.Market Research and Survey Support: Participate in the design and execution of local market research projects in the Middle East, including questionnaire drafting, street interviews, and desk research; Generate regular analytical reports on user demographics, preferences, and behavioral trends. 4.Localized Content and Operational Support: Assist in drafting marketing content, push notifications, and social media materials; Help manage user communities and online interactions, collect user feedback, and compile it into requirement documents. Cross-Department Collaboration: Work with product, technology, and customer service teams to drive user experience optimization and feature iterations.

What You'll Do ‌1.User Growth Strategy Development‌: Responsible for formulating and executing user growth strategies, understanding user growth logic, and building a sustainable user growth system. ‌2.User Segmentation & Retention‌: Establish a user segmentation system, categorize user groups and design relevant mechanisms to increase user stickiness, contribution and loyalty, promoting retention and activity. 3‌.Channel Expansion & Optimization‌: Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users. ‌4.Data Analysis & Product Improvement‌: Analyze user behavior data to identify new growth opportunities in user acquisition/activity/retention, and continuously collaborate with product teams for product enhancement. ‌5.Cross-department Collaboration‌: Coordinate with product, technology and other teams, align resources and promote project implementation.

• As a Customer Operations Manager, you will lead end-to-end user lifecycle management for O2O supermarket platform, driving engagement, retention, and satisfaction through data-driven strategies and contextual campaigns. •Key Responsibilities: Develop and execute user growth initiatives, including referral programs, new-user incentives, and reactivation campaigns. Manage traffic acquisition and conversion across core channels (mobile app, mini-program). Launch time-sensitive marketing campaigns (e.g., “Morning Breakfast Box,” “Late-Night Emergency Essentials”). Post-purchase support, including complaint resolution and refund handling, to close the experience loop. Partner with Product and Data teams to define KPIs (e.g., NPS, repeat purchase rate) and continuously optimize the user journey.

· Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate;   · Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization;   · Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth;   · Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.