美团Keeta-User Operation-Qatar
任职要求
1.Educational Background: A bachelor's degree or above, with no restrictions on majors. Majors related to marketing, e - commerce, data analysis, etc. are preferred. 2.Work Experience: 1 - 5 years of work experience, with priority given to those with user operation experience in the food delivery business or platform - based business. Be familiar with the local Qatari market, have a deep understanding of local user needs, and be able to quickly adapt to and integrate into the local cultural and market environment. 3.Skill Requirements: Have good data analysis skills, be proficient in using data analysis tools such as SQL, be able to identify problems, understand user behavior from data, and propose targeted solutions; possess excellent communication and coordination skills, be able…
工作职责
1.User Research: Deeply understand the local user needs, consumption habits, behavior preferences, etc. in Qatar. Regularly collect user feedback through various methods such as questionnaires, user interviews, and focus groups, analyze data, and provide a strong basis for the company's product optimization, service improvement, and strategy formulation. 2.Growth Strategy Formulation and Execution: Develop and execute user growth strategies that are in line with the Qatari market based on research results and business goals. This includes but is not limited to strategies for new user acquisition, old user retention and activation, and improvement of user lifetime value. Plan and implement strategies to achieve continuous growth in the number of users and user activity. 3.User Reach Strategy: Plan and execute personalized reach plans for different user groups to increase message open rates, click - through rates, and conversion rates. Use multiple channels such as SMS, Push messages, and in - station messages. Combine user behavior data and user portraits to accurately push content that meets users' interests and needs, and enhance user interaction with the platform. 4.Marketing Activity Strategy: Be responsible for planning, organizing, and implementing various online and offline marketing activities, such as festival promotions, exclusive activities for new users, and user feedback activities, to enhance brand awareness and user participation. Track and analyze the effectiveness of activities throughout the process. Optimize and adjust activity strategies in a timely manner based on data feedback to ensure the achievement of activity goals and effectively increase the platform's GMV.
围绕用户侧业务目标，利用专业的数据分析及市场研究，赋能、支持业务策略的不断发展迭代，推动用户运营目标达成，具体工作包括但不限于： 1.围绕用户侧业务目标，结合用户分析指标体系，深入分析业务核心驱动因素，清晰地定位出业务问题，为经营改善提供有力的策略建议； 2.参与月度规划目标及补贴策略制定，并针对业务执行策略效果监测、评估执行效果，推动业务目标达成； 3.围绕业务经营机会点展开专项分析，输出有洞察力的分析报告，推动认知迭代、辅助经营决策。 Utilize professional data analysis and market research to support and empower the achievement of user-side business objectives, driving the iteration of business strategies and the attainment of user operation goals. Key tasks include but are not limited to: 1.Conduct in-depth analysis of core business drivers based on user-side objectives and analytical frameworks, identify critical business issues, and provide actionable strategic recommendations for operational improvements. 2.Participate in setting monthly planning goals and subsidy strategies, monitor and evaluate execution effectiveness, and drive business goal attainment. 3.Lead specialized analyses on business opportunities, deliver insightful reports to iterate organizational understanding and support decision-making.
围绕用户侧业务目标，利用专业的数据分析及市场研究，赋能、支持业务策略的不断发展迭代，推动用户运营目标达成，具体工作包括但不限于： 1.围绕用户侧业务目标，结合用户分析指标体系，深入分析业务核心驱动因素，清晰地定位出业务问题，为经营改善提供有力的策略建议； 2.负责月度规划目标及补贴策略制定，并针对业务执行策略效果监测、评估执行效果，推动业务目标达成； 3.围绕业务经营机会点启动专项分析，输出有洞察力的分析报告，推动认知迭代、辅助经营决策。 Utilize professional data analysis and market research to support and empower the achievement of user-side business objectives, driving the iteration of business strategies and the attainment of user operation goals. Key tasks include but are not limited to: 1.Conduct in-depth analysis of core business drivers based on user-side objectives and analytical frameworks, identify critical business issues, and provide actionable strategic recommendations for operational improvements. 2.Responsible for setting monthly planning goals and subsidy strategies, monitor and evaluate execution effectiveness, and drive business goal attainment. 3.Lead specialized analyses on business opportunities, deliver insightful reports to iterate organizational understanding and support decision-making.
1、服务于新市场用户场景心智份额的抢夺，制定用户运营计划，为场景订单渗透负责，运营手段包括但不限于品类运营、场景运营、营销玩法； 2、通过行业分析和用户需求识别，发现运营机会点，探索适配本地市场的创新活动玩法，推动相关营销产品工具的功能更新与迭代； 3、负责营销活动的效果跟踪和分析迭代，及时调整活动运营策略，保障核心指标达成； 4、把控和产出富有洞察的营销创意，实践更多品效合一的打法和爆款案例； 5、协调市场、B端、配送、产品资源，高效落地执行，为项目执行结果负责。 1.Develop user frequency operation strategies, and oversee the order penetration in these scenarios. Our operational tactics are diverse and include, but are not limited to, category campaign, scenario operation, and marketing game play; 2.Identify operation opportunities through market analysis and user demand identification, devise innovative marketing strategies tailored to the local market, and continually update and improve our marketing tools; 3.Track and analyze the effectiveness of our marketing campaigns, adjusting our operational strategies as needed to ensure meeting our key target; 4.Generate insightful marketing ideas, and create popular case studies; 5.Coordinate with Marketing, B-end, D-end, and product teams to ensure efficient implementation and take responsibility for the outcomes of our projects.
1、服务于新市场用户场景心智份额的抢夺，制定用户运营计划，为场景订单渗透负责，运营手段包括但不限于品类运营、场景运营、营销玩法； 2、通过行业分析和用户需求识别，发现运营机会点，探索适配本地市场的创新活动玩法，推动相关营销产品工具的功能更新与迭代； 3、负责营销活动的效果跟踪和分析迭代，及时调整活动运营策略，保障核心指标达成； 4、把控和产出富有洞察的营销创意，实践更多品效合一的打法和爆款案例； 5、协调市场、B端、配送、产品资源，高效落地执行，为项目执行结果负责。 1.Develop user frequency operation strategies, and oversee the order penetration in these scenarios. Our operational tactics are diverse and include, but are not limited to, category campaign, scenario operation, and marketing game play; 2.Identify operation opportunities through market analysis and user demand identification, devise innovative marketing strategies tailored to the local market, and continually update and improve our marketing tools; 3.Track and analyze the effectiveness of our marketing campaigns, adjusting our operational strategies as needed to ensure meeting our key target; 4.Generate insightful marketing ideas, and create popular case studies; 5.Coordinate with Marketing, B-end, D-end, and product teams to ensure efficient implementation and take responsibility for the outcomes of our projects.