美团Senior Manager, Content Strategy of GCC

任职要求

Must-Have Experience

8-10 years in marketing, Public Relation, media or related functions, with 3+ years in MENA – agency or in-house

Proven ability to create culturally relevant campaigns

Deep understanding of MENA media & digital landscape

Nice-to-Have Extras

Experience in food delivery, E-commerce, or .com brands

Arabic proficiency (MSA or Gulf dialect), fluent in English for both speaking and writing in an business environment

Existing network with local content creators, publishers, or platforms

工作职责

About the Role

We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in central marketing team for the Middle East (Mainly United Arab Emirates, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region.

This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter, all while navigating local sensitivities.

Key Responsibilities

1. Strategic Brand Engagement

Develop hyper-localized content strategies for GCC markets (Mainly United Arab Emirates, Qatar & Kuwait), leveraging cultural insights and consumer behavior

Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival)

Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging

2. Viral & Buzzworthy Campaigns

Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges)

Build an in-house "content engine" capable of real-time, trend-driven marketing

Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations

3. Crisis & Reputation Coordination

Work closely with the corporate Public Relation team to ensure marketing campaigns align with broader reputation goals

Flag potential cultural/religious sensitivities in campaign concepts before launch

Monitor public sentiment and adjust campaigns in real-time to avoid missteps

4. Team & Ecosystem Leadership

Manage relationships with platforms, and influencers (without overlapping with Corp Public Relation’s remit)

Optimize paid and organic content distribution for maximum engagement on a campaign basis