美团Senior Manager, Content Strategy of GCC
任职要求
Must-Have Experience 8-10 years in marketing, Public Relation, media or related functions, with 3+ years in MENA – agency or in-house Proven ability to create culturally relevant campaigns Deep understanding of MENA media & digital landscape Nice-to-Ha…
工作职责
About the Role We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in central marketing team for the Middle East (Mainly United Arab Emirates, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region. This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter, all while navigating local sensitivities. Key Responsibilities 1. Strategic Brand Engagement Develop hyper-localized content strategies for GCC markets (Mainly United Arab Emirates, Qatar & Kuwait), leveraging cultural insights and consumer behavior Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival) Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging 2. Viral & Buzzworthy Campaigns Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges) Build an in-house "content engine" capable of real-time, trend-driven marketing Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations 3. Crisis & Reputation Coordination Work closely with the corporate Public Relation team to ensure marketing campaigns align with broader reputation goals Flag potential cultural/religious sensitivities in campaign concepts before launch Monitor public sentiment and adjust campaigns in real-time to avoid missteps 4. Team & Ecosystem Leadership Manage relationships with platforms, and influencers (without overlapping with Corp Public Relation’s remit) Optimize paid and organic content distribution for maximum engagement on a campaign basis
1、负责摄像头模组的评估选型，负责Camera新器件、新工艺的收集和研究，并建立资源库，输出研究分析报告，并成功导入产品项目中； 2、熟悉Cam模组电子，结构，光机等设计要点，负责Cam模组定制开发，量产交付； 3、负责与Camera主流马达厂家及其他创新厂家保持密切沟通，掌握Camera模组变焦和OIS的技术发展趋势，确保Camera模组能够获得最大的对焦和防抖性能； 4、负责与Camera Sensor厂家保持密切沟通，掌握Camera Sensor的技术发展趋势，确保发挥Sensor的最优性能满足VR系统的需求； 5、涉及部品的重大技术问题协助推动厂家技术支持； 6、部品通用化管理和兼容性设计。
1、负责RTOS操作系统移植，支撑任务调度/内存管理/动态加载等OS能力； 2、负责I2C/I3C/SPI等各类IP外设驱动开发； 3、负责acc/mag等各类sensor器件驱动开发； 4、负责对接Android各类Sensor service服务的底层通路建设； 5、负责AI推理框架，模型量化，sensor类算法； 6、负责智能业务如行人导航，融合定位，行为识别等业务交付。
Partnership Development: Identify, negotiate, and secure partnerships with MNOs and MVNOs globally. Maintain strong relationships to ensure long-term collaboration and mutual growth. Contract Negotiation: Lead negotiations for partnership agreements, ensuring alignment with company strategy and objectives. Manage the end-to-end process from initial contact to contract signing. Market Expansion: Develop and implement strategies to expand the availability and reach of travel essentials products, driving market share growth in key regions. Product Enhancement: Collaborate with partners to develop and launch new products or services that meet the needs of travelers. Provide market insights to optimize product offerings and enhance customer satisfaction. Cross-functional Collaboration: Work closely with internal departments such as marketing, operations, and customer service to ensure seamless integration and execution of different projects. Performance Monitoring: Regularly review and analyze partner performance metrics. Provide insights and recommendations to improve outcomes and maximize ROI. Market Research: Conduct ongoing research on industry trends, competitor activities, and technological advancements in the telecom sector. Use this information to inform strategy and drive innovation. Reporting: Prepare regular reports on business partnership activities, market trends, and performance metrics for senior management.
1. Assist in implementing the Choice business strategies, standards, and SOPs formulated by the regional team to ensure that local business operations follow the established directions. 2. Establish good cooperative relationships with local suppliers and partners, expand business resources, and promote the continuous development of the business. 3. Serve as a communication bridge between the local team and the regional team, and accurately and promptly convey the needs and information of both sides to ensure efficient and smooth business collaboration. 4. Collaborate with and track the local BD and buyer teams in the daily operation and management of the local product inventory, including tasks such as product listing, inventory control, and price adjustment, to improve the sales performance of local products. 5. Handle various problems and emergencies that arise during the implementation of local business, coordinate resources from all parties to solve them, and maintain the continuous operation of the business. 6. Participate in formulating marketing activity plans for the local market, integrating regional strategies with local characteristics to enhance the market competitiveness of the business.