美团Merchant Marketing Officer

We are seeking a Legal Counsel to support the Antom business at Ant International — a business unit focused on payment processing and related merchant services. In this role, you will work closely with business and cross-functional stakeholders to: 1. Assess regulatory aspects of new structures, projects, and jurisdictions. 2. Review, draft, and negotiate contracts. 3. Ensure compliance with company policies and applicable laws. The ideal candidate has a background in financial, commercial and/or regulatory matters, excels in communication and problem-solving, and thrives in a fast-paced, high-growth environment. You should be proactive, adaptable, and capable of handling complex legal challenges that enable innovative business growth. -- Key Responsibilities - Evaluate and support the business in structuring new products, expanding into new jurisdictions, and developing innovative business plans from a legal and regulatory perspective. - Provide clear, practical legal advice on proposed products and features to ensure compliance with regulatory requirements while meeting market needs. - Review, draft, and negotiate contracts related to merchant acquisition and payment services — including merchant agreements, payment channel agreements, SaaS agreements, marketing agreements, and other legal contracts. - Collaborate with internal stakeholders (Business Development, Marketing, Operations, Risk, Finance) to ensure legal frameworks align with company objectives and policies. - Conduct legal research and provide regulatory advice on acquiring and merchant service-related matters. - Stay abreast of regulatory and legal developments in payment services and financial services, providing timely updates and guidance to business teams. - Some travel within China or other locations may be required.

1. Responsible for the development and operation of regional chain brands, and responsible for the user promotion and scale improvement of the brands; Implement the company's sales strategy and achieve the performance target; 2. Responsible for promoting in-depth cooperation between regional chain brands and platforms in brand marketing, promotional activities, user operations and other fields to enhance brand image; 3. In-depth understanding of brand business operations, and help brands to develop professional delivery solutions and landing; Guide customer delivery operation iteration through business data analysis, and continuously promote the in-depth link between platform and brand; 4. Establish a good communication relationship with the distribution department, as a bridge between brand and platform distribution, and cooperate with the distribution side to continuously improve the brand distribution

1.Responsible for the development and operation of regional chain brands, and responsible for the user promotion and scale improvement of the brands; Implement the company's sales strategy and achieve the performance target; 2.Responsible for promoting in-depth cooperation between regional chain brands and platforms in brand marketing, promotional activities, user operations and other fields to enhance brand image; 3.In-depth understanding of brand business operations, and help brands to develop professional delivery solutions and landing; Guide customer delivery operation iteration through business data analysis, and continuously promote the in-depth link between platform and brand; 4. Establish a good communication relationship with the distribution department, as a bridge between brand and platform distribution, and cooperate with the distribution side to continuously improve the brand distribution.

Compliance Advisory Marketing Review: • Provide expert advice, review and approve online and offline Point of Sale Materials (POSMs), website content, social media posts, promotional articles, marketing campaigns and events to ensure compliance with relevant laws, regulations, industry standards, wide best practices. • Support the development and implementation of compliance strategies and frameworks to address legal and regulatory requirements for global marketing initiatives to promote the awareness, adoption, and utilization of Alipay+ wallets globally. • Support the planning and execution of multi-channel marketing campaigns, including digital marketing, social media, events, and partnerships. • Collaborate closely with cross-functional teams, including product, Business Development, and regional teams, to align marketing efforts with business goals. • Work with local partners, merchants, and influencers to create joint marketing initiatives that drive wallet adoption. Collaborate with local agencies or vendors to ensure the effective implementation of marketing campaigns and materials with Business where necessary. Risk Assessment and Management: • Conduct compliance risk assessments to identify potential risks and vulnerabilities within the organization for all marketing related activities. • Develop and implement risk mitigation plans and strategies to address identified compliance risks. Monitoring and Reporting: • Monitor changes in laws, regulations, industry standards and emerging market trends related to marketing and regulatory compliance. • Prepare and present compliance reports to senior management, highlighting key compliance issues and recommendations for action to mitigate legal and regulatory risks in global marketing initiatives. Training and Education: • Provide training and guidance to business development, marketing and other functional stakeholders on legal and compliance related guidelines and processes for the GMRC. • Support and contribute to the development and use of AI Reg Tech with clear accurate legal and regulatory guidance to streamline and improve processes to expedite the launch of marketing initiatives. Project Based: • To participate in Advisory Projects to ensure end to end engagement for Compliance advisory success • Projects may be in various areas of business e.g. Payments or Non Payments subject to Business needs Collaboration and Communication: • Collaborate with legal, risk management, and other departments to ensure a coordinated approach to compliance. • Communicate effectively with internal stakeholders to provide guidance and support on compliance matters. Documentation and Record Keeping: • Maintain accurate and up-to-date records of compliance activities, including advisory reports, training sessions, and risk assessments. • Ensure proper documentation of compliance decisions and actions taken.