美团Keeta-巴林-C端策略分析
任职要求
1.司龄1年及以上； 2.有互联网、咨询等行业运营、数据科学、商业分析相关背景，3年及以上工作经验； 3.熟练使用SQL等数据分析工具； 4.能够/有潜力学习英语，并在工作环境中使用； 5.美团价值观践行者和捍卫者，一年内无违规违纪、无廉正管理责任； 6.Keeta在职员工优先。
工作职责
1.围绕用户侧业务目标，管理指标体系，建立并持续迭代周度、月度经营监控管理体系及预算管理机制，推动目标达成； 2.针对重点业务难题通过数据分析、用户调研、市场研究等多种方式，开展专题研究，并产出策略建议； 3.协同运营团队针对日常用户侧补贴、活动、流量等运营策略进行专项分析、实验设计、效果评估，推进业务策略落地及优化； 4.管理与统筹用户侧各类数据产品需求，例如数据提取、看板搭建、标签挖掘，协同产研团队落实实施计划，把控上线风险；
1.全面负责国家用户增长与运营管理，包括用户拉新、用户运营、营销活动运营及营销工具建设，为团队提供专业指导； 2.定策略：承接国家整体业务目标，敏捷应对市场和竞争形势的变化，负责用户及增长的策略制定与执行，并与其他各function形成有效的协同； 3.拿结果：协同各方支持国家整体目标达成，并确保用户侧可控策略结果达成； 4.促协同：推动与Keeta及国家内跨部门协作，能够与各协作方建立高效协作机制，共同推进业务结果的高效达成； 5.建团队：从0到1搭建用户及增长团队，培养并激励团队，沉淀用户运营领域的专业能力，加强人才培养。
1.根据业务需求及运营方向，结合当地市场实际情况，制定站内营销活动的全局策略; 2.高效协同市场、B端、配送、产品等部门，推进营销活动的效果增长与运营效率提升; 3.探索适配本地市场的创新活动玩法，推动相关营销产品工具的功能更新与迭代； 4.进行营销活动的效果跟踪和分析迭代，沉淀营销活动价值评价体系；
1. Responsible for the development and operation of regional chain brands, and responsible for the user promotion and scale improvement of the brands under my jurisdiction; Implement the company's sales strategy and achieve the performance target; 2. Responsible for promoting in-depth cooperation between regional chain brands and platforms in brand marketing, promotional activities, user operations and other fields to enhance brand image; 3. the institute has the characteristics of brand industry, in-depth understanding of brand business operations, and help brands to develop professional delivery solutions and landing; Guide customer delivery operation iteration through business data analysis, and continuously promote the in-depth link between platform and brand; 4. Establish a good communication relationship with the distribution department, as a bridge between brand and platform distribution, and cooperate with the distribution side to continuously improve the brand distribution
1. Find catering merchants willing to cooperate with Meituan Keeta through effective appointments and efficient door-to-door visits, and reach cooperation agreements. 2. Assist partner restaurants in setting up their online stores on the platform, and provide training on how to manage their online delivery business. 3. Collaborate with partner merchants to plan online marketing campaigns, and offer professional solutions for delivery operations, aiding our partner restaurants in enhancing their delivery business. 4. Conduct regular visits to maintain customer relationships with partner restaurants, and collaborate with various departments to address and resolve daily queries from these partner restaurants.