美团Keeta-运力活动运营专家
任职要求
1. Bachelor's degree or above, with a minimum of 3 years of work experience in the Internet industry, and preferably experience in the field of O2O, such as transportation and delivery, as well as overseas work experience.本科或以上学历，3年以上互联网工作经验，具有出行、配送等O2O相关从业经验及海外工作经验者优先。
2.Possess a global perspective, systematic thinking, strong resource integration ability, and excellent …工作职责
1、Identify the key steps that affect the rider's experience during the fulfillment process, and design targeted activity tools. Coordinate with R&D to promote the launch of the activity products.识别骑手履约过程中，影响体验的关键环节，并设计对应活动工具，并联动产研推动活动产品上线； 2、Establish a scientific assessment capability, collaborate with frontline operation personnel to conduct evaluations of daily usage efficiency.建立科学的评估能力，联动前线运营人员，进行日常使用效率的评估； 3、Improve the intelligence level of tools to ensure usability and accuracy.提升工具的智能化程度，保证易用性和准确性； 4、Participate in controlling and optimizing activity costs, collaborating with other systems to empower each other.参与活动成本的控制和优化，联动其他体系，互相赋能；
该岗位未来的汇报上级为科威特运力策略负责人。 1.为了保障C端的外卖体验, 通过MVP验证工具+策略参数有效性后, 联动产、研、运完成配置后台、D端展示和触达功能等配套功能。 2.结合策略工具和压力预测结果, 形成落地SOP应用到日常的供需压力应对中。并在一次次的实战中总结目前SOP的工具侧、策略侧、数据侧的不足, 逐渐改善D端策略对C端配送体验的效果。 其中： 长期运营策略, 如：骑手拉新、骑手排班、骑手冷冻、骑手等级权益 和 骑手体验等。 短期运营策略, 如：骑手补贴活动、门店加减配送费、门店曝光缩范围、订单ETA补时等 Reporting to Logistic operation Strategy team leader in Kuwait. In order to ensure a positive takeaway experience for C-end customers, after validating the effectiveness of new product function and strategy parameters through MVP, collaborate with product, research & development, and operation team to form relevant Frontend、configuration system and Notification product functionalities. Based on current strategy tools and demend-supply forecasting results to form different SOPs to be applied in daily business operations. And continuously summarise the disadvantages of current SOPs during pratical applications, gradually improving the effectiveness of D-end strategies that cause positive effects onto the customer delivery experience. Among them: Long-term strategies, such as: rider recruitment, rider scheduling, job freezing, rider benefits, and rider work-experience improvement ect. Short-term strategies, such as: rider subsidy offering, delivery fees adjustments, store exposure range adjustments, and order ETA adjustments ect.
1.负责境外运力供给、运力运营方向服务端的技术架构设计、需求把控，将业务需求拆解细化并实施； 2.主导运力供给系统建设规划、性能优化、稳定性等工作，制定工作计划，为项目结果负责； 3.参与技术决策，技术选型，技术架构和技术风险评估； 4.负责解决项目中关键问题和技术难题，线上疑难问题排查和解决，并给出合理的知道指导和改进建议； 5.推进跨团队项目协作并取得成果；
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
1.数据分析：对Keeta投放增长进行数据分析，重点关注用户增长和留存等关键指标，提供数据驱动的洞察和决策建议。 2.指标体系构建：构建和迭代增长指标体系和目标管理机制，开发数据可视化系统，为业务增长提供洞察和分析支持。 3.业务协作：与产品、战略、市场和研发等部门紧密合作，实施项目并提升整体业务表现。 4.决策验证：设计A/B测试和因果推断模型，验证业务优化和决策结论，提供高效的分析方法。 5.异动归因分析：分解和诊断业务增长的驱动因素，调查数据异常，并开发自动归因工具。 6.工具与方法开发：总结和提炼增长分析方法论，开发数据效率工具。