美团Keeta-运力运营Leader-HK
任职要求
1. 教育背景：本科及以上学历，物流管理、商业分析等相关专业优先； 2. 工作经验：3年以上运力管理运营经验，专注运力的全生命周期管理，有配送行业经验优先； 3. 技能要求：具备运力规划与创新项目设计能力，精通数据分析工具，善于利用数据推动业务改善； 4.领导力要求：具备3年以上的团队管理经验，跨部门沟通能力强； 5. 其他要求：对配送行业热爱，洞察力敏锐，能在复杂环境快速决策 ； 具备以下条件优先 骑手运营经验、团队管理经验、运力运营中台
工作职责
1.统筹运力全生命周期管理，有效助推运力等级与权益精细，从而实现有效控本和提升服务质量； 2.拉新转化链路策略，深度剖析新运力从线索到首单的全流程，挖掘关键节点，制定转化策略；规划创新拉新活动，协同投放团队，形成策略联动； 3.设计制定并推动运力管控策略上线，通过运力活动策略实现运力服务质量和运力成本的平衡； 4.运力数据体系构建，搭建数据平台，实现实时监测与深度挖掘，依数据分析结果，为运营决策提供依据，从而达成核心业务指标达成； 5.通过团队有效管理与部门协同配合实现运力管控的各项指标达成；
1.为D端配送搭建业务指标以及异动分析的监控体系，保障业务向上发展； 2.负责运力运营的问题根因分析, 最终以改善业务结果为目标, 联动产、研、运形成配套产品功能和策略, 并验证策略有效性； 3.收纳核心造成C端配送时长久的压力因子（e.g. 天气）, 搭建压力预测机制, 形成前置补贴策略应对的触发条件, 做前置应对。 4.深入参与到履约业务重点运营项目中，输出有效数据认知。 Reporting to Logistic operation Strategy team leader in Kuwait. Build a monitoring system for business metrics and anomaly analysis for D-end delivery to ensure business growth. Responsible for root cause analysis of delivery man-power operation issues, ultimately aimed at improving business outcomes. Collaborate with product, research & development, and operation team to form supporting product features and strategies, and validate the effectiveness of those strategies. Identify core factors causing delivery overtime problems (e.g., weather), establish a forecasting mechanism, so that our team can implement precautionary measures such as increasing cost per order to the riders. Deeply participate in key rider operation projects related to successful customer delivery fullfillment and provide effective data insights.
该岗位未来的汇报上级为科威特运力策略负责人。 1.为了保障C端的外卖体验, 通过MVP验证工具+策略参数有效性后, 联动产、研、运完成配置后台、D端展示和触达功能等配套功能。 2.结合策略工具和压力预测结果, 形成落地SOP应用到日常的供需压力应对中。并在一次次的实战中总结目前SOP的工具侧、策略侧、数据侧的不足, 逐渐改善D端策略对C端配送体验的效果。 其中： 长期运营策略, 如：骑手拉新、骑手排班、骑手冷冻、骑手等级权益 和 骑手体验等。 短期运营策略, 如：骑手补贴活动、门店加减配送费、门店曝光缩范围、订单ETA补时等 Reporting to Logistic operation Strategy team leader in Kuwait. In order to ensure a positive takeaway experience for C-end customers, after validating the effectiveness of new product function and strategy parameters through MVP, collaborate with product, research & development, and operation team to form relevant Frontend、configuration system and Notification product functionalities. Based on current strategy tools and demend-supply forecasting results to form different SOPs to be applied in daily business operations. And continuously summarise the disadvantages of current SOPs during pratical applications, gradually improving the effectiveness of D-end strategies that cause positive effects onto the customer delivery experience. Among them: Long-term strategies, such as: rider recruitment, rider scheduling, job freezing, rider benefits, and rider work-experience improvement ect. Short-term strategies, such as: rider subsidy offering, delivery fees adjustments, store exposure range adjustments, and order ETA adjustments ect.
1. 设计并优化Keeta配送调度策略，以提高运力、顾客和商家的体验，同时降低配送成本； 2. 分析Keeta配送调度的效率和体验，为调度的每个阶段建立关键绩效指标，并进行合理的归因分析； 3. 使用A/B测试进行有效的实验，以确定策略迭代的走向并推动策略实施； 4. 执行日常运营任务，如分析运力方面的调度问题并进行调度问题的研究； 5.负责监控运力资源利用情况，及时调整调度计划，保障运力资源的最大化利用；
1、Identify the key steps that affect the rider's experience during the fulfillment process, and design targeted activity tools. Coordinate with R&D to promote the launch of the activity products.识别骑手履约过程中，影响体验的关键环节，并设计对应活动工具，并联动产研推动活动产品上线； 2、Establish a scientific assessment capability, collaborate with frontline operation personnel to conduct evaluations of daily usage efficiency.建立科学的评估能力，联动前线运营人员，进行日常使用效率的评估； 3、Improve the intelligence level of tools to ensure usability and accuracy.提升工具的智能化程度，保证易用性和准确性； 4、Participate in controlling and optimizing activity costs, collaborating with other systems to empower each other.参与活动成本的控制和优化，联动其他体系，互相赋能；