美团商家能力牵引产品运营 Merchant Performance Product Operation Manager
任职要求
1. 有至少三年的产品运营经验。熟悉从产品开发、产品运营、到产品迭代的标准内部流程。At least three years of product operation experience. Familiar with the standard internal processes from product development, product operation, to product iteration. 2. 对电商平台商家侧业务较为熟悉。熟悉外卖行业者优先。熟悉商家指标运营者优先。Familiar with the merchant-side operations of e-commerce platforms. Priority given to those with experience in the food delivery industry. Priority given to those familiar with merchant metric operations. 3. 对于商家运营工作有深刻的…
工作职责
1. 整体负责商家指标运营相关的产品运营。Overall responsible for product operations related to merchant metrics. 2. 收集并深度理解商家需求和运营管理的需求，了解行业内通用产品解决方法。将商家需求和运营需求提炼成业务运营方案和产品方案。产出完整的商家指标产品的整体产品规划和业务运营规划。Collect and deeply understand merchant needs and operational management requirements, comprehend common product solutions within the industry. Refine merchant and operational needs into business operation plans and product solutions. Produce comprehensive overall product planning and business operation planning for merchant indicator products. 3. 基于数据分析，明确运营目标，定义运营中各个数据指标的设定。Based on data analysis, clarify operational objectives and define the setting of various data indicators in operations. 4. 通过与各个团队深度合作，推进产品方案上线，并基于产品方案负责业务侧持续的运营管理。Collaborate deeply with various teams, promote the launch of product solutions, and be responsible for continuous operational management on the business side based on the product solutions.
1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
本岗位负责跨境B2B交易保障&售后解决方案设计及运营 1、研究竞对体验（Temu、亚马逊、1688等）及通过VOC及用户调研等方式洞察消费者在交易链路中针对交易保障、售后体验上的诉求、痛点、机会点等，并基于用户核心诉求，规划及设计匹配业务增长的用户心智（定制保障、上门安装、维修等）； 2、针对复杂售后场景设计相应的解决方案（如预售场景、定制品、设备、跨境物流清关&派送异常），作为业务Owner协同联合产品、服务团队、服务商等形成解决方案并落地，打造极致体验，提升用户转化&留存； 3、围绕国家差异、行业差异、人群差异等视角设计商家服务能力提升运营策略，搭建运营数据指标体系，设计相关牵引机制，不断提升商家履约及服务水平； 4、数据驱动优化 监控商家履约、售后体验、售后成本等关键指标（如发货时效、发货率、送达率、退款率、赔付成本、用户满意度），定期输出分析报告并提出改进建议。 This position is responsible for the design and operations of cross-border B2B transaction protection and after-sales solutions. Competitor Experience Research & User Insights: Study competitor experiences (such as Temu, Amazon, 1688, etc.), and leverage VOC (Voice of Customer) and user research to uncover consumer needs, pain points, and opportunities in the transaction flow related to transaction protection and after-sales experience. Based on core user needs, plan and design user awareness and expectations aligned with business growth (such as customized guarantees, on-site installation, maintenance, etc.). Solution Design for Complex After-sales Scenarios: Develop tailored solutions for complex after-sales situations (e.g., pre-sale scenarios, customized products, equipment, cross-border logistics, customs clearance, and delivery exceptions). Act as the business owner to collaborate with product, service teams, and service providers to formulate and implement effective solutions, creating optimal experiences and driving user conversion and retention. Merchant Service Capability Enhancement: Develop operational strategies to improve merchant service capabilities by considering country differences, industry characteristics, and customer segmentation. Build an operational data indicator system and establish relevant incentive mechanisms to continually enhance merchant fulfillment and service levels. Data-driven Optimization: Monitor key metrics such as merchant fulfillment, after-sales experience, and after-sales costs (including shipping timeliness, shipping rate, delivery rate, refund rate, compensation cost, and customer satisfaction). Regularly produce analytical reports and propose improvement recommendations.
1. 渠道运营：深入钻研淘宝各渠道和场景的用户特性和玩法，结合不同类目的消费者画像和需求制定人货场合作方案，为购买转化和成交负责 2. 商品运营：钻研垂直行业特性，制定潜力商品招选育方案，结合商品成长机制和各行业策略，推动商品快速成长 3. 策略运营：负责商品成长打爆的机制设计、运营策略、产品化能力建设，探索和沉淀商品成长路径 4. 数据运营：建立购买需求和商品的数据监控及分析体系，发现商品成长机会，赋能行业和商家
-负责商业广告产品的产运工作，基于当前产品阶段和能力，洞察问题和解决方案，牵引产品体验提升 -根据业务场景，找到产品开拓切入点，推动产品功能覆盖和客户效果提升 -基于产品阶段，梳理商家产品需求及反馈，推动产品优化 -基于商家广告投放链路，给出结合产品能力的优化建议，提升投放效果