美团商家能力牵引产品运营 Merchant Performance Product Operation Manager
任职要求
1. 有至少三年的产品运营经验。熟悉从产品开发、产品运营、到产品迭代的标准内部流程。At least three years of product operation experience. Familiar with the standard internal processes from product development, product operation, to product iteration. 2. 对电商平台商家侧业务较为熟悉。熟悉外卖行业者优先。熟悉商家指标运营者优先。Familiar with the merchant-side operations of e-commerce platforms. Priority given to those with experience in the food delivery industry. Priority given to those familiar with merchant metric operations. 3. 对于商家运营工作有深刻的理解。Have a profound understanding of merchant operations. 4. 对数据敏感，有非常出色的逻辑能力。具备优秀的方案规划能力。Sensitive to data with outstanding logical abilities. Possesses excellent program planning skills. 5. 具备非常出色的沟通和跨团队协作能力，通过整合资源与不同的业务部门合作共赢。Possesses excellent communication and cross-team collaboration skills, achieving win-win results by integrating resources and cooperating with different business departments. 6. 可用中文和英语作为工作语言。Can use Chinese and English as working languages.
工作职责
1. 整体负责商家指标运营相关的产品运营。Overall responsible for product operations related to merchant metrics. 2. 收集并深度理解商家需求和运营管理的需求，了解行业内通用产品解决方法。将商家需求和运营需求提炼成业务运营方案和产品方案。产出完整的商家指标产品的整体产品规划和业务运营规划。Collect and deeply understand merchant needs and operational management requirements, comprehend common product solutions within the industry. Refine merchant and operational needs into business operation plans and product solutions. Produce comprehensive overall product planning and business operation planning for merchant indicator products. 3. 基于数据分析，明确运营目标，定义运营中各个数据指标的设定。Based on data analysis, clarify operational objectives and define the setting of various data indicators in operations. 4. 通过与各个团队深度合作，推进产品方案上线，并基于产品方案负责业务侧持续的运营管理。Collaborate deeply with various teams, promote the launch of product solutions, and be responsible for continuous operational management on the business side based on the product solutions.
1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
1. 渠道运营：深入钻研淘宝各渠道和场景的用户特性和玩法，结合不同类目的消费者画像和需求制定人货场合作方案，为购买转化和成交负责 2. 商品运营：钻研垂直行业特性，制定潜力商品招选育方案，结合商品成长机制和各行业策略，推动商品快速成长 3. 策略运营：负责商品成长打爆的机制设计、运营策略、产品化能力建设，探索和沉淀商品成长路径 4. 数据运营：建立购买需求和商品的数据监控及分析体系，发现商品成长机会，赋能行业和商家
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