美团Marketing Planning Manager
任职要求
Bachelor’s Degree or higher education in Marketing or any other related field
Fluent in both languages English (spoken & written)
5-8 years in Marketing planning, campaign management, or simulate roles within a fast paced industry (preferably in digital, e-commerce, or consumer-focused businesses).
Previous experience in project management is a plus.
Strong knowledge in marketing campaign planning and budget management & planning processes.
Proficient in using marketing planning…工作职责
Support the Sr. Planning Manager in developing and managing annual and quarterly marketing campaign calendars. Coordinate with internal teams (creative, digital, PR, partnerships, sales) to ensure campaign deliverables are met on time. Serve as the central point of contact for campaign status updates. Prepare the marketing budget reports needed for the monthly, quarterly and annual reviews. Track campaign spending, ensuring adherence to allocated budgets and provide reports. Liaise with internal stakeholders to align marketing plans with business goals. Facilitate smooth communication and collaboration between departments for campaign execution. Support the development of ad-hoc marketing initiatives, sponsorships, and brand activations. Assist in preparing presentations, strategic proposals, and internal communication materials. Prepare reports for campaign and channel efficiency assessment.
1. 营销策划与执行:负责平台站内营销活动/大促的策略输出、创意策划和落地执行,包括但不限于节日节点。根据目标用户群体、营销主题与市场需求,设计站内+站外创意活动方案,提升平台新客获取和老客留存,推动平台交易增长。 2. 跨部门协调与合作:与市场、产品等团队紧密合作,组织跨部门会议,推动活动进展与关键节点的按时落地。 3. 数据分析与优化:跟踪活动的效果,分析流量、转化、补贴等数据,及时优化营销策略。基于数据结果提出优化方案,确保活动持续提升平台效益。 4. 活动Communication:设计传播策略和传播节奏,通过站内渠道和站外媒体推广活动内容,确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
Location: Vancouver, BC Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Position: We are seeking a highly analytical and experienced Supply Chain Manager - Demand Planning to join our Supply Chain team. The Demand Planning Manager will serve as the demand planning point of contact for assigned product categories, with the responsibility of operational forecasting used as inventory and production planning inputs. You will own, shape, and refine your demand plans based on insights from key product, channel, marketing, and sales teams. Along with day-to-day operations, you will be supporting continuous improvement initiatives for automation/efficiency and establishing Collaborative Planning, Forecasting & Replenishment (CPFR) for the end-to-end supply chain. Responsibilities: - Conduct demand planning processes for assigned product categories. This is including but not limited to generating 45+ wks demand plan, monitoring inventory levels, forecast accuracy, inventory turnovers, and aged inventory while collaborating with other departments. - Analyze trends and provide recommendations/insights/early warnings regarding forecast and adjust forecasts in a timely manner to prevent excess or shortage. - Serve as a liaison to provide needed periodic communication with headquarter (China) and internal cross-functional teams and handle escalation on production allocation, delivery requirements, and inventory management. - Respond to ad-hoc reporting requests from internal and external customers in a time-sensitive environment. - Lead and guide team members with the day-to-day operations while improving processes to increase efficiency.
Location: Remote, but must be located at the west coast. Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Position: We are seeking a highly analytical and experienced Supply Chain Manager - Demand Planning to join our Supply Chain team. The Demand Planning Manager will serve as the demand planning point of contact for assigned product categories, with the responsibility of operational forecasting used as inventory and production planning inputs. You will own, shape, and refine your demand plans based on insights from key product, channel, marketing, and sales teams. Along with day-to-day operations, you will be supporting continuous improvement initiatives for automation/efficiency and establishing Collaborative Planning, Forecasting & Replenishment (CPFR) for the end-to-end supply chain. Responsibilities: - Conduct demand planning processes for assigned product categories. This is including but not limited to generating 45+ wks demand plan, monitoring inventory levels, forecast accuracy, inventory turnovers, and aged inventory while collaborating with other departments. - Analyze trends and provide recommendations/insights/early warnings regarding forecast and adjust forecasts in a timely manner to prevent excess or shortage. - Serve as a liaison to provide needed periodic communication with headquarter (China) and internal cross-functional teams and handle escalation on production allocation, delivery requirements, and inventory management. - Respond to ad-hoc reporting requests from internal and external customers in a time-sensitive environment. - Lead and guide team members with the day-to-day operations while improving processes to increase efficiency.
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ Location: Onsite at our Bellevue, WA office About the Position: We are seeking a highly analytical and experienced Supply Chain Manager - Demand Planning to join our Supply Chain team. The Demand Planning Manager will serve as the demand planning point of contact for assigned product categories, with the responsibility of operational forecasting used as inventory and production planning inputs. You will own, shape, and refine your demand plans based on insights from key product, channel, marketing, and sales teams. Along with day-to-day operations, you will be supporting continuous improvement initiatives for automation/efficiency and establishing Collaborative Planning, Forecasting & Replenishment (CPFR) for the end-to-end supply chain. Responsibilities: - Conduct demand planning processes for assigned product categories. This is including but not limited to generating 45+ wks demand plan, monitoring inventory levels, forecast accuracy, inventory turnovers, and aged inventory while collaborating with other departments. - Analyze trends and provide recommendations/insights/early warnings regarding forecast and adjust forecasts in a timely manner to prevent excess or shortage. - Serve as a liaison to provide needed periodic communication with our headquarter in China and internal cross-functional teams and handle escalation on production allocation, delivery requirements, and inventory management. - Respond to ad-hoc reporting requests from internal and external customers in a time-sensitive environment. - Lead and guide team members with the day-to-day operations while improving processes to increase efficiency.