美团履约-骑手培训运营
任职要求
1. 学习能力强,愿意贴近一线业务,对配送行业有较强的认同感; 2. 具有良好的沟通表达能力、适应能力,工作积极且认真,能够主动协调资源解决问题; 3. 熟练使用办公软件,能够处理和分析业务数据。 具备以下条件优先 有网约配送员人才分层培养或蓝领群体培训工作经验; 熟练操作数据软件,能写SQL并进行业务数据分析; 做过用户研究相关工作,擅长根据用户特征进行沟通触达策略指定。
工作职责
1. 结合骑手职业生命周期中骑手所处阶段特点,建立骑手画像并制定匹配骑手成长需求的分层培养计划; 2. 建立骑手规则知晓指标监控体系,整合骑手宣教渠道,宣导平台规则、策略,保证透传清晰,提升规则感知及认可; 3. 能够通过业务数据,分析痛点问题并设计落地骑手赋能培养方案,包括项目设计及运营落地、内容开发、机制建设、效果检核等,优化B/C/D三端体验; 4. 具备一定的项目管理能力,能够整体资源,跟踪监控项目进度和效果,进行项目分析及评估,对项目执行中的问题及时反馈。
1、为配送体验指标负责,洞察履约流程中负向体验问题,如订单的超时、取消等,搭建对体验问题的分析、拆解能力,识别关键问题点并解决; 2、搭建骑手考核及管控体系,包括但不限于骑手的分层运营、骑手处罚管控等方案,并针对不同运力类型制定差异化的考核方案,保证骑手履约服务; 3、通过骑手培训、激励体系搭建、管控体系搭建等,不断提升骑手履约表现,降低违规作弊行为; 4、负责骑手判责、管控、申诉的全链路优化,通过产品能力建设、模型识别能力建设等,提高判责的准确度,保证判责管控的合理公平; 5、与商家、客服侧保证良好协同合作,提升整体的履约服务,同时保证骑手体验;
1以骑手入职培训通过率、客户投诉率、客户满意度、骑手服务准时率为目标导向来设计与优化骑手培训体系。包含制定入职培训、常规培训及复训的整体规划与节奏;明确每个培训模块的目标、内容、形式及评估方式;结合外卖行业最佳实践,持续迭代培训大纲。 2组织实施培训落地计划,包含编制培训计划,包含培训课表、讲师安排、场地及线上工具;统筹线上线下培训班型、实操模拟等环节设计;确保培训内容丰富且可执行。 3培训内容开发与管理包含:应用操作(骑手APP功能演示、接单流程、异常反馈),合规要求:身份审核、车辆及安全证件、红线行为界定;服务体验:沟通话术、着装礼仪、礼貌用语、服务SOP、客户取餐准时率;安全与履约:交通安全、食品保护;奖惩机制:通过率与骑手考核挂钩、违规处罚流程、激励奖励方案。 4设计考核测试,包含闭卷/线上测验、模拟演练、实操观察;汇总培训反馈、课堂评分、运营数据,形成月度/季度分析报告,推动改进。 5跨部门协作与推进,与履约体验运营、3PL管理、客服等团队紧密协作,快速响应业务需求,推进各地培训落地;培养内部培训师团队(Rider Trainer/Patroller),提升培训覆盖能力。 1Design and optimize the rider training system with key metrics-driven goals—new hire training pass rate, customer complaint rate, customer satisfaction, and rider on-time service rate. Develop overall plans and pacing for onboarding training, regular training, and refresher courses.Define objectives, content, delivery formats, and evaluation methods for each training module. 2Organize and implement training roll-out plans.Prepare detailed training schedules, assign instructors, secure venues, and set up online tools.Coordinate design of online and offline class formats, hands-on simulations, and other learning activities.Training contents include Application operations,Compliance requirements,Service experience,Safety and fulfillment,and Reward and penalty mechanisms. 3Design assessments and evaluations.Create closed-book and online quizzes, simulation drills, and practical observation checklists.Collect training feedback, class ratings, and operational performance data. Produce monthly and quarterly analysis reports to identify gaps and drive continuous improvement. 4Drive cross-functional collaboration and training expansion.Partner closely with fulfillment-experience operations, 3PL management, and customer-service teams to respond rapidly to business needs. Manage regional roll-out of training programs.Cultivate and certify an internal trainer (Rider Trainers/Patrollers) to scale training coverage.
1. 以骑手入职培训通过率、客户投诉率、客户满意度、骑手服务准时率为目标导向来设计与优化骑手培训体系。包含制定入职培训、常规培训及复训的整体规划与节奏;明确每个培训模块的目标、内容、形式及评估方式;结合外卖行业最佳实践,持续迭代培训大纲。 2. 定期开展骑手培训,宣导规则更新或者骑手日常行为准则,管理骑手装备等服务资产,确保日常运营,同时维护Keeta品牌形象 3. 组织实施培训落地计划,包含编制培训计划,包含培训课表、讲师安排、场地及线上工具;统筹线上线下培训班型、实操模拟等环节设计;确保培训内容丰富且可执行。 4. 培训内容开发与管理包含:应用操作(骑手APP功能演示、接单流程、异常反馈),合规要求:身份审核、车辆及安全证件、红线行为界定;服务体验:沟通话术、着装礼仪、礼貌用语、服务SOP、客户取餐准时率;安全与履约:交通安全、食品保护;奖惩机制:通过率与骑手考核挂钩、违规处罚流程、激励奖励方案。 5. 设计考核测试,包含闭卷/线上测验、模拟演练、实操观察;汇总培训反馈、课堂评分、运营数据,形成月度/季度分析报告,推动改进。 6. 跨部门协作与推进,与履约体验运营、3PL管理、客服等团队紧密协作,快速响应业务需求,推进各地培训落地;培养内部培训师团队(Rider Trainer/Patroller),提升培训覆盖能力。 1. Design and optimize the rider training system with key metrics-driven goals—new hire training pass rate, customer complaint rate, customer satisfaction, and rider on-time service rate. Develop overall plans and pacing for onboarding training, regular training, and refresher courses. Define objectives, content, delivery formats, and evaluation methods for each training module. 2. Regularly conduct rider training, promote rule updates or daily behavior guidelines for riders, manage rider equipment and other service assets, ensure daily operations, and maintain Keeta brand image 3. Organize and implement training roll-out plans. Prepare detailed training schedules, assign instructors, secure venues, and set up online tools. Coordinate design of online and offline class formats, hands-on simulations, and other learning activities. Training contents include Application operations, Compliance requirements, Service experience, Safety and fulfillment, and Reward and penalty mechanisms. 4. Design assessments and evaluations. Create closed-book and online quizzes, simulation drills, and practical observation checklists. Collect training feedback, class ratings, and operational performance data. Produce monthly and quarterly analysis reports to identify gaps and drive continuous improvement. 5. Drive cross-functional collaboration and training expansion. Partner closely with fulfillment-experience operations, 3PL management, and customer-service teams to respond rapidly to business needs. Manage regional roll-out of training programs. Cultivate and certify an internal trainer (Rider Trainers/Patrollers) to scale training coverage. 6. Cross-departmental collaboration and promotion, close cooperation with teams such as experience operation, 3PL management, customer service, etc., to quickly respond to business needs and promote the implementation of training in various regions; Develop an internal team of trainers (Rider Trainer/Patroller) to enhance training coverage.
1、为配送体验指标负责,全程监控履约流程中的负面体验问题,构建系统化的体验问题分析与拆解能力,深入洞察关键痛点,推动问题闭环解决。 2、搭建骑手考核与管控体系,包括但不限于骑手分层运营、奖惩机制等,针对不同类型运力制定差异化考核方案,全面保障骑手履约服务质量。 3、推动正向运营机制建设,通过完善骑手培训体系与激励机制,提升骑手履约表现,降低违规率,增强骑手服务积极性与稳定性。 4、优化骑手判责与申诉全链路流程,通过产品能力建设和智能识别模型等手段,提升责任判定的准确性与公平性,确保管控机制公开、透明、合理。 5、跨部门协同合作:保持与产品、运营、客服等协同团队的良好沟通,从全局视角出发,不断提升整体履约服务水平。 1.Responsible for delivery experience metrics: Monitor and identify negative experience issues during the fulfillment process, such as order delays and cancellations. Build analytical and diagnostic capabilities for experience-related issues to identify key pain points and drive resolutions. 2.Establish rider assessment and management systems: This includes, but is not limited to, tiered rider operations and disciplinary measures. Develop differentiated evaluation schemes tailored to various types of delivery capacity to ensure service quality in rider fulfillment. 3.Enhance rider performance through positive operational strategies: Build training and incentive systems to improve rider performance and reduce violations. 4.Optimize the full responsibility-assessment chain for riders: Oversee the entire process of rider accountability, control, and appeals. Improve fairness and accuracy of responsibility judgments through product capability development and model-based identification systems. 5.Collaborate with cross-functional teams: Maintain strong coordination with other departments and take a holistic view to enhance overall fulfillment service quality.