美团Keeta-营销平台高级产品经理
任职要求
1、本科及以上学历，3年及以上产品工作经验，有补贴工具/活动营销/平台大促经验优先；
2、具备较强的数据敏锐度与分析能力，有项目管理经验和能力，能协调和调动资源达成目标；
3、善于沟通，保持思考，持续创新，能够处理复杂项目的…工作职责
1、负责营销产品工具建设，围绕招-选-搭-投-补等活动营销全链路建设组件化产品能力，对营销活动转化效率和活动交付质量负责； 2、深入业务实际场景，对各合作方的需求做出分析和判断，可评估和把控需求的必要性以及合理性，把握关键问题并给出合理化方案； 3、协调各方资源，推动产品落地，负责产品上线后的跟踪优化和有效性洞察工作，以数据驱动策略持续改进，确保产品持续优化； 4、主动了解和分析行业/商家/运营等角色对活动营销的诉求及存在的卡点，提出合理化需求建议，整理和提炼成产品需求文档，推动产品功能迭代； 5、注重日常及阶段性产品使用数据、推广效果的分析，制定有效动作进行效果提升或产品优化。 岗位基本要求：
1、负责Keeta营销工具中补贴策略方向的相关优化，为补贴效率负责。 2、从用户需求和平台经营视角出发，基于数据分析和用户洞察，制定不同形态营销工具的补贴策略。 3、结合阶段性目标，持续探索和完善补贴策略的指标体系和评估方法。 4、持续进行不同国家的文化洞察，寻找共同点和差异点，并输出有效策略。
面向高德地图国际版用户增长目标，搭建并沉淀本地化的新媒体与整合营销传播能力。通过对当地用户媒介习惯、文化语境与内容偏好的深度理解，策划并落地高声量、高转化的传播活动，驱动APP下载、激活、留存与核心功能使用，建立可持续的本地KOL/媒体合作生态能力。 1. 增长导向的整合传播策略：以下载/激活/核心功能使用为牵引指标，制定东南亚&拉美市场的阶段性传播策略与季度/项目计划。 完成各国家/地区媒介市场专项调研（平台格局、用户媒介习惯、内容风格、节日热点、竞品打法），输出可执行策略与预算分配建议。 2. 本地化内容与活动策划落地：深入理解国际图产品功能与场景（导航、通勤、旅行、本地生活等），提炼可传播的“卖点/故事/场景”，形成内容框架与创意资产库。 结合当地文化语境策划高转化活动（例如节日/出行季/城市热点/路线主题等），落地短视频、图文、话题挑战、UGC征集等内容，形成声量与转化闭环。 3. 新媒体运营：负责本地社媒矩阵规划与日常运营策略（内容栏目、发布节奏、互动机制、舆情协同），搭建并迭代私域增长玩法（如 WhatsApp/LINE 社群、导流链路、内容分发机制），提升激活与留存。 4. 三方生态能力搭建：负责KOL/媒体/Agency生态搭建与管理，建立投放/内容/达人合作的评估体系（曝光、互动、CTR、CVR、CPA、激活率、留存、功能使用等），形成可复用的案例与SOP。对相关合作的规模指标以及钱效指标负责。
As the Key Account Management Lead, you will be responsible for leading and guiding one key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of key account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. This role will report to the Head of Key Account. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through key engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Key Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。该职位直接汇报给 KA 团队负责人。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。
As the Strategic Account Management Lead, you will be responsible for leading and guiding the key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of strategic account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through strategic engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Strategic Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。