美团Keeta-营销运营专家
任职要求
1.大学本科及以上学历，市场营销、管理等相关专业优先； 2.5年以上产品运营/用户运营经验，具备丰富的市场营销经验； 3.具备较强的目标驱动感和沟通协调能力； 4.具备较强的数据分析能力和解决问题能力。 1.Bachelor’s degree or above, preferably in Marketing, Management, or related fields. 2.Minimum of 5 years of experience in product operations/user operation…
工作职责
1.负责制定并执行日常促销/类目增长的营销策略，达成公司目标； 2.配合商家运营和品牌持续推出创意营销活动； 3.负责监控和分析市场数据，及时调整营销方案； 4.负责协调跨部门合作，确保营销活动的顺利开展； 1.Develop and execute marketing strategies for daily promotions/category growth to achieve company objectives. 2.Collaborate with merchant operations and brand teams to continuously launch innovative marketing campaigns. 3.Monitor and analyze market data, promptly adjusting marketing plans based on insights. 4.Coordinate cross-departmental collaboration to ensure smooth execution of marketing initiatives.
1.负责制定整合营销策略，包括线上线下营销大促、商家品牌联合营销等方面。 2. 分析用户行为数据，优化活动策略，提高转化率和留存率。监控活动效果，定期输出复盘报告并提出改进建议。 3. 探索本地化创新玩法，结合本地市场特点设计差异化活动。 4.联动 B/D 端和区域营销团队，策划和执行站内外品牌推广活动，提升品牌知名度和用户粘性。
1.根据业务需求及运营方向，结合节日节气及本地营销热点，策划并落地香港地区的全年各类营销活动； 2.独立完成营销活动的方案策划、素材设计、供给招商与落地执行等全链路运营工作； 3.负责营销活动的效果跟踪和分析迭代，及时调整活动运营策略，保障核心指标达成； 4.探索适配本地市场的创新活动玩法，推动相关营销产品工具的功能更新与迭代； 5.高效协同市场、B端、配送、产品等部门，推进营销活动的效果增长与运营效率提升。
1.根据业务需求及运营方向，结合节日节气及本地营销热点，策划并落地全年各类营销活动； 2.独立完成营销活动的方案策划、素材设计、供给招商与落地执行等全链路运营工作； 3.负责营销活动的效果跟踪和分析迭代，及时调整活动运营策略，保障核心指标达成； 4.探索适配本地市场的创新活动玩法，推动相关营销产品工具的功能更新与迭代； 5.高效协同市场、B端、配送、产品等部门，推进营销活动的效果增长与运营效率提升。
1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.