美团Merchant and Supply Operations Partner

1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

You will help build and maintain seller-facing and category operations products, enabling both large and small merchants to manage listings, inventory, and orders efficiently—while supporting data-driven assortment strategies. Key Responsibilities ● Contribute to the seller backend system, including product listing, pricing, inventory sync, order management, and settlement. ● Help design differentiated solutions: advanced workflows for large KA sellers and simplified tools for SMBs. ● Support category operations by implementing features like curated product pools, bestseller rankings, and scenario-based bundles. ● Develop self-service tools for sellers, such as performance dashboards, guided onboarding, and certification flows. ● Partner closely with ops and engineering teams to ensure accurate requirement translation, timely delivery, and measurable impact. 职位概述 您将参与 O2O平台商家端及商品运营相关产品的设计与维护，支持KA与SMB商家高效管理商品、库存与订单，并助力品类策略通过产品能力落地。 核心职责 ● 参与商家后台系统功能建设，包括商品发布、价格设置、库存同步、订单处理等模块； ● 协助设计面向不同规模商家的产品方案——为大型KA提供高阶作业支持，为中小商家提供轻量易用工具； ● 支持品类运营需求，如选品池管理、热销榜展示、场景化商品组合配置等功能实现； ● 开发商家自助工具，如数据看板、操作指引、认证流程等，提升商家使用效率； ● 与运营、技术团队紧密配合，确保产品需求准确理解、按时交付、效果可衡量。

1.Support the Brazil Strategic Partnership Team in achieving sales targets by providing sales and operational assistance. 2.Follow up on client needs, assist chain merchants with financial reconciliation data organization, customer service ticket tracking, and monthly/quarterly reporting; promptly resolve client issues and complaints to maintain strong customer relationships. 3.Assist the sales team with market research and competitive analysis in Brazil; support business data reporting to inform sales strategies. 4.Participate in the planning and execution of sales incentives and events, asset management, expense tracking and reimbursement, office supply procurement; assist with material purchasing and inventory management. 5.Foster a positive team atmosphere and work environment by organizing internal team-building activities.