美团Marketing & Branding Intern (KSA Market)
任职要求
1. Linguistic Excellence: Native Saudi Arabic speaker with exceptional writing and storytelling skills. Must be able to write fluently in both Formal Arabic and the local Saudi dialect.
2. Education: Current student or recent graduate in Marketing, Communications, Advertising, Linguistics, or a related field.
3. Copywriting Prowess: Proven ability to write engaging, creative content. Candidates who provide a portfolio or writing samples will be prioritized.
4. Cultural Depth: Deep understanding of Saudi customs, societal norms, and digital etiquette. You should know what makes the local audience click, share, and engage.
5. Mindset: A proactiv…工作职责
1. Localized Content Creation: Craft high-quality, creative Arabic copywriting and visual images for campaigns, activations, app notifications, and marketing campaigns. Ensure all content is linguistically natural, culturally relevant, and aligned with the brand voice. 2. Cultural Trendspotting: Act as a local cultural consultant by identifying emerging trends, viral topics, and seasonal opportunities (e.g., Ramadan, Saudi National Day) within the KSA market. 3. Campaign Execution: Assist the marketing team in the planning and on-the-ground execution of online and offline events, managing logistics and promotional materials. 4. Market Intelligence: Monitor and report on competitor activities and market shifts in Saudi Arabia to provide actionable insights for the team. 5. Cross-Functional Support: Provide administrative and creative support to the marketing manager and collaborate with cross-functional teams to ensure smooth project delivery.
- Work with global and CN sales/product team to align LATAM (Mexico, Brazil) key business priorities and translate into marketing material to recruit new sellers from China. - Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success - Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education - Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs - Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns - Drive CN Seller insights generation for sales/product team to optimize the product offerings - Design and track marketing metrics, always seeking ways to improve - Ongoing communications on marketing progress and results with global and CN stakeholders
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