美团CRM Specialist

任职要求

1、Bachelor's degree or above; 3-5+ years of experience in Marketing Campaigns / Growth Marketing / E-commerce Operations or related roles, with experience in in-app promotion campaign execution.

2、Strong familiarity with the Qatar market and the ability to work effectively with local merchants and partners.

3、Proven experience designing and executing in-app promotion campaigns (campaign planning, sub…

工作职责

1、Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV.

2、Design and execute targeted in-app promotion campaigns to acquire/retain new users and improve conversion; collaborate with Commercial/Merchant teams on merchant-funded promotions.

3、Own the subsidy allocation strategy: design, execute, and continuously optimize how platform-funded and merchant-funded budgets are distributed across promotional tools (e.g., item discounts, delivery fee subsidies, vouchers) to drive order growth and GMV.

4、Comfortable using AI-assisted tools to accomplish basic campaign performance tracking and analysis, providing actionable suggestions for campaign iterations.

5、Work efficiently across functions (Marketing, Commercial/Merchants, Product) and be accountable for in-app campaign results.s.