美图Growth Marketing Manager

工作描述

任职要求
About Zawa
Zawa is an AI-powered content creation platform by Meitu, built for the operators behind small business marketing — social media managers, in-house marketers, freelancers, and brand-conscious SMBs. Upload a product image, and Zawa generates Instagram-ready short videos and social content in minutes. We're in the 0-to-1 stage of taking Zawa global, and looking for someone to own paid acquisition as we find product-market fit in new markets.

About the Role
We're looking for a Growth Marketing Manager who can own the full paid acquisition loop for Zawa — from channel strategy and budget allocation through to creative development and performance analysis. We're looking for someone who sits at the intersection: a performance-minded creative strategist who can think about how to reach the right audiences, what to say to them, and how to read results to sharpen the next test.
At this stage, the priority is learning quickly — activation, positioning, and market fit are all still being validated. This person will be the primary driver of structured experimentation across paid channels, working alongside our China-based paid execution team and cross-functional with product, data, and influencer. This role works alongside our existing paid team in China, providing the strategic and creative layer that translates growth priorities into channel plans and briefs.

What You'll Do
Own channel strategy and budget allocation across paid search, paid social …