美图Growth Marketing Manager
任职要求
About Zawa Zawa is an AI-powered content creation platform by Meitu, built for the operators behind small business marketing — social media managers, in-house marketers, freelancers, and brand-conscious SMBs. Upload a product image, and Zawa generates Instagram-ready short videos and social content in minutes. We're in the 0-to-1 stage of taking Zawa global, and looking for someone to own paid acquisition as we find product-market fit in new markets. About the Role We're looking for a Growth Marketing Manager who can own the full paid acquisition loop for Zawa — from channel strategy and budget allocation through to creative development and performance analysis. We're looking for someone who sits at the intersection: a performance-minded creative strategist who can think about how to reach the right audiences, what to say to them, and how to read results to sharpen the next test. At this stage, the priority is learning quickly — activation, positioning, and market fit are all still being validated. This person will be the primary driver of structured experimentation across paid channels, working alongside our China-based paid execution team and cross-functional with product, data, and influencer. This role works alongside our existing paid team in China, providing the strategic and creative layer that translates growth priorities into channel plans and briefs. What You'll Do Own channel strategy and budget allocation across paid search, paid social (Meta, Google, TikTok), display/programmatic, and influencer — deciding how to split spend between always-on and campaign-driven moments (product launches, seasonal campaigns, market-entry tests) Develop and test creative strategies across audiences, industries, use cases, and value propositions — knowing when to use video vs. animation vs. static, and what format works on which platform Move fast on creative by producing and iterating on ad variants yourself using AI tools, without waiting on a production pipeline — briefing freelance support for higher-production executions where needed Translate user research, positioning hypotheses, and product context into messaging frameworks, audience strategies, and creative briefs; brief…
工作职责
无
About The Role We are seeking an agile Growth Marketing Manager who can bridge the gap between financial education and client engagement. Beyond planning and executing seminars/webinars, you will be responsible for cultivating strategic partnerships and delivering value-driven experiences that resonate with our diverse client base.This role requires both event management expertise and a decemt understanding of financial products. The ideal candidate will be fluent in English and Mandarin and capable of developing seminar topics aligned with Tiger Brokers’ strategic goals. Key Responsibilities: • Event Planning: Plan, organize, and execute webinars, seminars, workshops, and educational events for clients and prospects. • Partnership Management: Identify and maintain relationships with industry speakers, affiliates, and corporate partners. • Work with internal teams to align themes and schedules with strategic objectives. • Suggest relevant seminar topics and design event series targeting specific segments. • Collect and analyze feedback to continuously improve event quality and relevance.
我们正在寻找一位资深PMO，主导Trip.com海外业务的核心增长项目，需要兼具战略视野与落地能力，围绕用户全链路挖掘增长机会，通过数据营销/内容营销/产线&国家合作挖掘机会点帮助品牌在海外市场的增长。 核心职责 1. 战略规划与项目管理制定中长期增长规划，主动识别市场机会点，并与相关方合作完成增长目标端到端负责重点项目从0到1的落地建立标准化项目管理流程与机制2. 增长经验与跨团队协作有增长项目实操经验，理解增长飞轮与关键杠杆协调产品、技术、市场、运营等多职能团队高效协同3. 海外投放与数据驱动熟悉海外主流投放平台（Google Ads、Meta等），理解投放原理能定义并拆解关键数据指标（ROI、CPA、CTR等），发掘增长机会4. 复杂项目推动与多任务管理在模糊环境中推动复杂项目落地同时管理多个项目，平衡优先级冲突建立风险预警机制，确保项目按时、按质、按预算交付
1、Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV. 2、Design and execute targeted in-app promotion campaigns to acquire/retain new users and improve conversion; collaborate with Commercial/Merchant teams on merchant-funded promotions. 3、Own the subsidy allocation strategy: design, execute, and continuously optimize how platform-funded and merchant-funded budgets are distributed across promotional tools (e.g., item discounts, delivery fee subsidies, vouchers) to drive order growth and GMV. 4、Comfortable using AI-assisted tools to accomplish basic campaign performance tracking and analysis, providing actionable suggestions for campaign iterations. 5、Work efficiently across functions (Marketing, Commercial/Merchants, Product) and be accountable for in-app campaign results.s.