小米产品市场经理
任职要求
1、6年及以上通信行业公关或媒体经验，手机从业者优先考虑； 2、灵活掌握传统媒体以及新媒体特性，具备极强的新闻敏感…
工作职责
1、负责手机新品卖点梳理，全模块对接研发，深挖产品卖点。作为市场与研发关键中间环节，给市场侧输出标准产品白皮书（含卖点分级及包装）； 2、基于行业趋势以及竞品分析，能够精准输出完整产品竞争力报告； 3、具备成熟的技术转译能力，深入浅出，并能够通过创意加持将卖点放大并形成大众讨论； 4、日常舆情监测，密切关注行业动态和热点事件，输出分析报告； 5、针对突发负面事件，具备快速反应能力，能够给出妥善的应对方案；
-围绕产品生命周期，主导用户洞察、产品定位与价值主张、发布策略、营销与运营策略等全链路产品商业化管理，联动产品、电销、CSM等协作方，推动AI修图产品GTM成功，实现客户增长，并对营收结果负责 -对目标市场、相关竞品进行分析，深度洞察公司自身定位与差异化优势，为战略决策、销售与品牌策略提供支持 -基于价值主张，梳理、撰写并不断优化营销工具包，包括且不限于产品介绍、客户案例、官网页面、SDR 话术等；并对相关业务团队培训赋能，确保对外口径准确、清晰、一致 -以内容为抓手，以营销获客为导向，协同制定内容营销策略、方案和行动计划，并推动落地
1. Based on marketing & industry trend, competitor’s analysis, ecosystem and customer’s requirement, come out DRAM product roadmap and marketing strategy. 2. Lead product Charter to kick off project, including product definition and business plan. 3. Join in internal cross function team as marketing rep, and drive the right product spec and ES/CS delivery on time. 4. Own product datasheet & sampling strategy. 5. In charge of alpha customer’s design in to make sure product can go to market. 6. Generate product introduction and customer promotion materials. 7. Propose product EOL strategy and release EOL notice.
1、Define DRAM product spec (DDR5/DDR6, LPDDR5X) for computing segments (PCs, servers, AI accelerators) 2、Lead product Charter to project kick off, product definition and business plan, ROI analysis 3、As the product owner to drive the product maximum value, define the right product spec and drive product on-time delivery 4、Develop GTM plan, sampling strategy and in charge of customer’s design in to production 5、Own marketing technical collateral like product introduction, datasheet, product roadmap, customer promotions 6、Own product life cycle management from product charter to EOL planning, EOL notice 7、Internal and external cross-functional team collaboration 8、Participate in NPI process for DRAM products, ensure all deliverables are met for each IPD phase
Define and execute mobile DRAM product roadmaps aligned with market trends Lead competitive analysis to position products against competitors and identify growth opportunities Drive design-in wins with mobile OEMs and chipset partners, co-work with Segment/Sales team Oversee cross-functional teams (R&D, supply chain) to ensure timely product launches and inventory optimization . Manage LPDDR product marketing teams, setting performance metrics and fostering innovation .