小米创意策划经理
任职要求
1，8年以上创意策划、市场营销、内容营销、活动策划或直播策划经验，有大型企业品牌市场团队、行业一线广告创意公司从业背景者优先，有团队管理经验者优先； 2，具备线上线下多类型项目策划及落地经验，拥有出色创意能力、丰富项目统筹及供应商管理经验，附有优秀作品集者优先； 3，在内容创意及呈现形式上具备创新能力，兼具文案功底和审美能力，有成功策划新媒体传播事件的经验； 4，对手机行业及3C产品有一定了解，热爱并关注行业发展动态，能结合行业特点策划具有竞争力的营销方案。
工作职责
1，负责小米手机和REDMI手机电商营销策划工作，包括但不限于新品发布、大促营销及品牌活动等； 2，熟悉主流新媒体平台，针对热点事件、重要节点、重点项目输出策划相关方案，打造营销事件； 3，结合项目及日常宣传，产出并统筹营销全案，负责从创意构思、传播规划、物料产出到执行落地全流程 4，在项目策划和落地上，跟进、把控方向，高效整合跨部门资源，确保项目能及时完成、高质量交付； 5，持续关注行业内优秀营销案例，总结提炼可复制的营销打法，推动现有方法的优化与升级。
Are you a Creative Strategy and Development Strategist with deep background in motion graphics. Do you have a passion for developing and creating digital products? This is an excellent opportunity to showcase your skills. We are seeking an individual who embodies the qualities of a Digital Product Strategist, Senior Art Director, Motion Designer, and product-minded creator to join our team. Your responsibilities will span from developing motion graphics-inspired products to collaborating on research, aligning with stakeholders, and utilizing your design expertise to create innovative offerings for the market. High technical and creative abilities are essential for success in this role. Ability to work independently and with a team. A professional background in UX is necessary or this role and any experience with digital production development is a plus. You will wear many hats: Developing Strategic Roadmaps: Crafting comprehensive roadmaps for the creation, deployment, and lifecycle management of creative assets, ensuring they align with the company’s goals and market needs. Market and Trend Analysis: Conducting in-depth analysis of market trends, competitor strategies, and customer feedback to guide the strategic direction of creative asset development. Innovation Leadership: Leading the exploration and incorporation of innovative design trends and technologies into creative asset development to keep the company at the forefront of the industry. Cross-functional Collaboration: Working closely with marketing, product development, and design teams to ensure creative assets are effectively integrated into broader company initiatives. Target Audience Analysis: Identifying and understanding target audience segments to tailor creative assets that meet their preferences and needs. Asset Performance Analysis: Utilizing data analytics to assess the performance of creative assets, identifying areas for optimization to improve engagement and conversion rates. Feedback Integration: Implementing a feedback loop with users and internal teams to gather insights and continuously refine and improve creative assets. Emerging Technologies: Staying abreast of emerging technologies and design tools that can enhance the creation and distribution of creative assets. Software and Tools Evaluation: Recommending and implementing software solutions and tools that improve the efficiency and effectiveness of creative asset production.
高级内容策划经理-零售市场 JD 岗位描述 1、负责小米零售市场的创意内容策划，包括但不限于新品、大促及品牌营销活动及线上传播内容； 2、独立产出并统筹营销全案，负责从创意概念构思、核心玩法、传播规划、物料产出到执行落地的全流程。 3、熟悉各新媒体平台特质，针对热点事件、重大节点打造营销大事件，产出热点话题； 4、对研究行业优秀营销打法有深度思考，总结提炼方法论、对现有打法优化升级。
一、创意策划与素材供给 1、基于公司视频创意产品需求，结合各视频平台行业趋势及业务重点，制定AI、特效、滤镜、文字、转场、贴纸等素材类型的上新策略，探索创新素材品类，优化用户体验并提升商业化变现能力； 2、负责素材全生命周期管理，包括市场洞察、创意策划、生产协调、质量把控、上线运营及效果复盘，确保素材供给效率与品质； 二、跨团队协作与资源统筹 1、协同设计师、产品、研发、供应商及创作者等多方资源，优化生产流程，提升素材供给效率与内容质量； 三、数据驱动与策略优化 1、通过行业研究、数据分析及用户调研，持续监测素材表现，优化策划方案，提升内容影响力与商业价值。
职位描述： 我们正在寻找一位具有创新思维、良好的内容策划力内容运营经理，负责高德用户增长方向的广告创意的策划、传播内容策划、以及传播活动方案策划，通过内容服务于整合营销传播增长。 工作职责： 1、负责用增外投场景的广告创意的策划，确保广告内容吸引用户并符合品牌定位，沉淀出广告创意策划的方法论，为广告创意的质量、效果负责。 2、负责达人内容营销，熟悉当前主流的socail media的媒介特征，能围绕着不同的媒体特征，围绕传播目标能有效达成内容营销的目标，提升内容的传播效果和用户转化率，为达人内容营销的品效负责。 3、负责UGC内容激发，掌握socail media UGC用户运营的经验，为UGC内容规模负责。 4、负责传播活动方案策划，结合市场热点和节日节点，制定具有针对性的传播活动方案，能独立完成活动宣传物料的设计，具备新媒体编辑运营的基础技能，有爆款策划经验。 5、利用AI大模型对社交媒体数据进行实时监控和分析，将社媒舆情的分析转化至内容营销策划的多个场景，服务于传播转化效果的持续提升。