小米Marketing Specialist Intern

Support the Marketing team in crafting visual design for online and offline in accordance with the brand guidelines for new product and seasonal promotion campaign launches. Support in art direction and copywriting Help coordinate with third party suppliers on production Contributes to team efforts by accomplishing tasks as needed. Reviews final layouts and suggesting improvements when necessary.

Responsibilities: 1. Research and analyze market trends and competitive environment in the Hong Kong, develop appropriate marketing strategies; 2. Responsible for developing annual market plans, driving sales targets achievement; 3. Manage the Hong Kong marketing team, ensure efficient operation and achievement of performance goals; 4. Establish and maintain good relationships with key customers and partners, drive business expansion; 5. Coordinate cross-department collaboration to ensure timely and smooth project completion; 6. Regularly report market dynamics and business progress to senior management.

1. Communicate with external partners/creators to convey our marketing messages to their audience, activate strategic collaboration and manage our relationship with them. 2. Grow our network of creators and KOLs to expand both awareness and conversion of our products. Help elevate and diversify our promotion into more specific communities and regions. 3. With combined understanding of products - target audience - content production - marketing skills, work with creators to produce videos on social media platforms in promotional purposes. 4. Work with broader stakeholders in English speaking countries to reach more target audience and build up brand image in the community. 5. Leverage company internal resources like budget and team work, together with external resources like creator networks and value exchanges to creatively achieve the goal of market growth. Potentially career growth to manage large collaborations and to manage our promotion for one of the vertical communities.

Key Responsibilities: Assist in the planning and execution of integrated digital marketing campaigns across Meta, Google, TikTok, OTT, DSP, SSP, Programmatic, and OOH platforms. Coordinate with media vendors and platform partners to ensure timely delivery and optimization of campaigns. Support in media plan development by analyzing historical data, understanding media mix modeling, and forecasting performance. Monitor campaign performance and assist in drawing actionable insights based on key metrics and KPIs. Stay updated with industry trends and recommend improvements to current strategies and plans. Collaborate with cross-functional teams to ensure consistency and alignment in marketing messages and objectives. Prepare visual reports and dashboards for internal stakeholders using tools like Google Data Studio or similar platforms.