小米Marketing Specialist Intern

Support the Marketing team in crafting visual design for online and offline in accordance with the brand guidelines for new product and seasonal promotion campaign launches. Support in art direction and copywriting Help coordinate with third party suppliers on production Contributes to team efforts by accomplishing tasks as needed. Reviews final layouts and suggesting improvements when necessary.

Responsibilities: 1. Research and analyze market trends and competitive environment in the Hong Kong, develop appropriate marketing strategies; 2. Responsible for developing annual market plans, driving sales targets achievement; 3. Manage the Hong Kong marketing team, ensure efficient operation and achievement of performance goals; 4. Establish and maintain good relationships with key customers and partners, drive business expansion; 5. Coordinate cross-department collaboration to ensure timely and smooth project completion; 6. Regularly report market dynamics and business progress to senior management.

Key Responsibilities: Assist in the planning and execution of integrated digital marketing campaigns across Meta, Google, TikTok, OTT, DSP, SSP, Programmatic, and OOH platforms. Coordinate with media vendors and platform partners to ensure timely delivery and optimization of campaigns. Support in media plan development by analyzing historical data, understanding media mix modeling, and forecasting performance. Monitor campaign performance and assist in drawing actionable insights based on key metrics and KPIs. Stay updated with industry trends and recommend improvements to current strategies and plans. Collaborate with cross-functional teams to ensure consistency and alignment in marketing messages and objectives. Prepare visual reports and dashboards for internal stakeholders using tools like Google Data Studio or similar platforms.

Job Summary: We seek a strategic and results-driven Email Marketing Role for our overseas email marketing efforts. You will own the end-to-end strategy for growing our subscriber base, boosting engagement, and driving conversions through targeted campaigns. This role demands a blend of creativity, analytical rigor, and expertise in international markets to fuel Insta360’s global growth. Key Responsibilities: 1. Strategy & Execution: - Develop and execute data-driven email marketing strategies to grow the subscriber base and increase conversion rates. - Segment audiences, personalize content, and run A/B tests to optimize performance. 2. List Growth & Lead Generation: - Design lead-generation campaigns (e.g., gated content, referral programs) to expand the email database. - Optimize sign-up forms, landing pages, and onboarding workflows. 3. Conversion Optimization: - Craft compelling email content (promotional, lifecycle, transactional) with clear CTAs. - Analyze metrics (open rates, CTR, conversion rates) to refine campaigns and improve ROI. 4. Campaign Management: - Plan and execute campaigns supporting product launches, seasonal promotions, and user retention. - Collaborate with design and content teams to produce visually engaging, on-brand emails. - Manage the email calendar and ensure timely delivery across time zones. 5. Analytics & Reporting: - Track KPIs, generate performance reports, and present actionable insights to stakeholders. - Monitor industry trends and competitor strategies to identify opportunities. 6. Cross-Functional Collaboration: - Partner with product, sales, and regional teams to align campaigns with business goals. - Share best practices with global marketing teams to enhance cross-regional efforts.