小米Digital Marketing Specialist

Job Summary Metasearch Account manager will manage day-to-day operations of the global metasearch. A strong analytical background will be required, highly data-driven, along with the ability to apply data driven decisions to define account strategy and apply bidding strategies across meta search to drive revenue to Trip.com. As the owner of one of our Metasearch Engine (e.g., TripAdvisor, Trivago, HotelsCombined, Google HPA, Kayak, etc.), your responsibilities are to manage the partner and to optimize the accounts. You will work closely with the Metasearch partners, Product and Data Science teams. · Manage and track Meta account’s performance, like cost, bookings, ROI, etc. and ensure effective budget utilization. · Define marketing growth strategy and initiatives using data analysis to drive Meta growth. · Manage the overall relationship with meta partners to develop a strategic framework to grow the revenue. · Collaborate with product, engineers, BI to do A/B Testing, analyze results and execute your recommendations.

Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.

• Drive the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. • Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. • Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. • Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store. • Regular meetings with peers in AMR and Europe during overlapping business hours.

Position Overview: Anker is a leading manufacturer of innovative consumer electronics devices, specializing in charging, headphones, speakers and smart home products, committed to enhancing our customers' lives through cutting-edge technology and exceptional service. We are looking for a dynamic and creative Marketing Specialist to join our team in Mexico. This role involves developments with brand localization, management marketing agencies, brand awareness growth, and strong coordination with multiple functions. Key Responsibilities: • Develop and implement multiple marketing channels, including KOL, PR, Digital Ads, and Social Media. • Develop co-branding opportunities, and execute omnichannel marketing campaigns for both online and offline. • Analyze market trends and competitor activities to identify growth opportunities. • Track and review the marketing performance. • Coordinate with the online team and offline team to achieve business goals.