小米Integrated Marketing Intern
任职要求
岗位要求:
1. 本科及以上学历,市场营销、工商管理等相关专业优先;
2. 对市场营销有浓厚的兴趣,愿意从基层学习
3. 具备良好的学习能力、团队协调沟通能力,自驱力
4. 英语可作为工作语言,熟练掌握中文可优先录用。
Job Requirements:
1. Bachelor's degree or above, preferably in Marketing, Business Administration, or related fields.
2. Strong interest in marketing, willing to start learning from the basics.
3. Good learning ability, team coordination, communication skills, ability to work under pressure, and strong self-motivation.
4. English as a working language Chinese is a plus;
工作职责
1. 协助市场经理推进新品项目,包括但不限于数据统计、重点事项进展、周别、月别总结 2. 逐步学习并协助市场经理进行市场立项申请、合同申请、项目验收等流程工作 3. 协助市场经理进行预算管理,市场台账记录,与区域/国家财务、采购团队对接,确保数据记录准确 4. 国家内其他业务部门沟通并进行需求拉通,如服务、售后、人事、采购等 5. 大型市场项目的支持
1. Support the Integrated Marketing Manager in tracking project progress, handling documents, proofreading materials, and maintaining PR/influencer lists 2. Assist in day-to-day operations of official social media accounts, including post scheduling, caption writing/translation, campaign rollout, and basic community management 3. Help execute local social media and KOL campaigns, including coordination, product seeding, and content collection 4. Assist in preparing campaign performance reports, presentation slides, and internal documents 5. Handle ad hoc tasks to ensure smooth execution of marketing campaigns
1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel
1.Marketing Strategy Development: Centered around business objectives, comprehensively evaluate merchant operations and platform revenue, and develop merchant marketing strategies to leverage high-quality supply and subsidy resource investment from merchants, all while making rational use of resources.2.Marketing Innovation: Based on user needs and supply conditions, integrate internal and external traffic, subsidies, and marketing product tool capabilities to innovate marketing activity formats for different groups and scenarios.3.Marketing Project Management: Coordinate all aspects including market, product, and user operations to efficiently execute and review marketing activity plans, output benchmark cases and methodologies for reference, and empower the sales team. 1.营销策略制定:围绕业务目标,在合理利用资源的情况下综合评估商家经营和平台收益,制定商家营销策略,撬动商家优质供给和补贴资源投入;2.营销玩法创新:基于用户需求和供给情况,针对不同人群和场景,整合端内外流量、补贴等资源,以及营销产品工具能力,创新营销活动玩法;3.营销项目管理:全面协调市场、产品、用户运营等各环节,高效统筹营销活动方案落地和复盘,输出可借鉴的标杆案例和方法论,赋能销售团队;
1.Marketing Strategy Development: Centered around business objectives, comprehensively evaluate merchant operations and platform revenue, and develop merchant marketing strategies to leverage high-quality supply and subsidy resource investment from merchants, all while making rational use of resources. 2.Marketing Innovation: Based on user needs and supply conditions, integrate internal and external traffic, subsidies, and marketing product tool capabilities to innovate marketing activity formats for different groups and scenarios. 3.Marketing Project Management: Coordinate all aspects including market, product, and user operations to efficiently execute and review marketing activity plans, output benchmark cases and methodologies for reference, and empower the sales team. 1.营销策略制定:围绕业务目标,在合理利用资源的情况下综合评估商家经营和平台收益,制定商家营销策略,撬动商家优质供给和补贴资源投入; 2.营销玩法创新:基于用户需求和供给情况,针对不同人群和场景,整合端内外流量、补贴等资源,以及营销产品工具能力,创新营销活动玩法; 3.营销项目管理:全面协调市场、产品、用户运营等各环节,高效统筹营销活动方案落地和复盘,输出可借鉴的标杆案例和方法论,赋能销售团队;