小米Content Manager

Responsible for TikTok content creation for Xiaomi Malaysia, developing short video content that aligns with Xiaomi’s brand tone while incorporating local characteristics. Execute the complete production workflow from topic planning, scriptwriting, storyboarding to filming and editing. Optimize content strategies and filming/editing approaches based on platform engagement and data feedback to continuously improve views, engagement rates, and follower growth.

1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.) aligned with Keeta’s brand objectives and tone of voice. 2. Create, curate, and manage engaging content (static, video, stories, and reels) tailored for different audiences. 3. Plan and oversee the social media content calendar to ensure timely and consistent publishing. 4. Monitor, track, and analyze performance metrics to improve engagement and reach. 5. Collaborate with marketing, design, and operations teams to support campaigns, promotions, and product launches. 6. Engage with online communities, respond to comments/messages, and proactively build a loyal following. 7. Stay up to date with industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies when needed.

We are seeking a professional Brand and Content Manager to join our global marketing team in Shanghai, China. This individual will be responsible for developing and executing a content strategy that aligns with WorldFirst's brand identity, ensuring all content produced across various channels consistently reflects the brand's voice, values, and messaging, while also managing the creation and distribution of that content to engage the target audience and achieve marketing goals.  ● Content Strategy and Planning: Develop and execute a comprehensive message house and content calendar aligned with marketing objectives and brand strategy. Identify target audiences and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy. ● Content Creation and Management: Generate engaging content across various formats including brand content, product content, tutorials, customer stories, etc to communicate brand messages. ● Content calendar management: Planning and scheduling content releases across different platforms to maximize reach and engagement. ● Content optimization: Ensuring content is optimized for search engines (SEO) and relevant to the target audience. ● Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximize the value of content created. ● Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content strategies.

1、规划团队愿景，制定内容策略，推动国际化关键业务决策和内容设计细节的落地； 2、兼具项目落地和人员管理能力，为团队树立榜样，提升团队内容设计质量； 3、产品内容设计领域的专家，对产品命名、用户流程、信息框架、触点文案、帮助中心文章等内容有充足经验； 4、合理分配团队资源，制定流程，释放效能，培养人才，提升团队技能； 5、与产品经理、产品设计师、产品研发及运营团队建立紧密合作关系； 6、关注行业趋势，成为内容设计的布道人。 1.Shape the vision for the team and work with other leads and cross-functional partners to drive consensus on key content directions; 2.Strike a balance between managing the team and hands-on work, setting a strong example while ensuring high-quality content across the board; 3.Give thoughtful feedback on content across different touchpoints, like namestorms, user flows, messaging frameworks, notifications, and help center articles; 4.Plan and allocate team resources strategically to maximize impact; 5.Build strong relationships and work closely with PM, design leaders, and operational teams; 6.Develop processes and templates to improve team efficiency, and organize training or workshops to enhance their skills and advocate for content design within the company.