字节跳动内容设计经理-TikTok Content Design Manager-TikTok

1、为本地化开发和维护可扩展的质量框架、流程和最佳实践； 2、作为语言质量相关需求的主要负责人，确保向组织内的利益相关者传达清楚问题、进展和解决方案； 3、与本地化经理和其他跨职能团队合作，识别并解决语言方面的挑战； 4、与产品、设计、开发、营销和运营团队密切合作，提供专业的语言和文化上的见解，与供应商和外部语言学家密切合作，确保高效协作和支持； 5、通过识别本地化过程中的问题，在语言和团队层面推动解决方案，领导语言质量改进计划； 6、为翻译和审核供应商提供支持和指导，开发和维护全面的知识库，包括所有语言和产品的语言资产，如风格指南和词汇表。 1.Develop, implement, and maintain scalable quality frameworks, processes, and best practices for localization; 2.Serve as the primary point of contact for language quality-related inquiries, ensuring clear communication of issues, progress, and solutions to stakeholders across the organization; 3.Collaborate with localization managers and cross-functional teams to identify and address linguistic challenges; 4.Work closely with internal teams such as Product, Design, Engineering, Marketing, and Operations to provide linguistic or cultural insights, but also with external vendors and linguists to ensure efficient collaboration and support; 5.Lead language quality improvement initiatives by identifying challenges in the localization process and driving solutions at both the language and team levels; 6.Provide support and guidance to translation and review vendors to maintain localization quality during product launches in all supported languages and develop and maintain a comprehensive knowledge base, including linguistic assets across all languages and products, including style guides and glossaries.

广告投放策略&管理 1. 负责某一个主流效果广告平台（如Google、Facebook、TikTok等）的日常运营与管理，包括账户搭建、关键词选取、营销活动定位、用户分层和筛选、出价优化、消耗节奏等，不断提升广告投放的质量与效果； 2. 定期对本渠道的广告投放策略进行复盘与优化，根据市场动态、用户行为变化及投放数据反馈，及时调整策略方向，保障广告投放始终保持高效； 广告创意策划与优化​ 1. 协同设计部门，策划富有吸引力与转化力的广告创意，包括广告文案、图片、视频等素材的构思与制作指导，确保广告内容能够有效吸引用户关注并激发其行动； 2. 基于 A/B 测试等方法，对广告创意进行持续优化，通过分析不同创意版本的投放数据，挖掘用户喜好与行为规律，不断迭代创意内容，提高广告的点击率、转化率等关键指标； 数据分析与效果评估​ 1. 实时收集、整理与分析广告投放数据，包括曝光量、点击量、转化率、成本等关键指标，深入洞察广告投放效果及用户行为路径； 2. 定期出具详细、专业的广告投放效果评估报告，通过数据可视化呈现投放成果，精准定位问题与机会点，并提出针对性的优化建议与解决方案，为广告投放决策提供有力的数据支持；​ 3. 运用数据分析手段，对用户进行细分与画像，深入了解不同用户群体的特征与需求，实现广告的精准定向投放，提升广告投放的精准度与投资回报率。​ Advertising Strategy & Management 1. Responsible for the daily operation and management of a major performance advertising platform (e.g., Google, Facebook, TikTok), including account setup, campaign targeting, user segmentation and filtering, bid optimization, and pacing—continuously improving the quality and effectiveness of ad campaigns. 2. Regularly review and optimize advertising strategies for the assigned platform. Adjust strategic direction in a timely manner based on market dynamics, user behavior changes, and performance feedback to ensure continued efficiency and effectiveness. Ad Creative Planning & Optimization 1. Collaborate with the design team to plan compelling and conversion-driven ad creatives, including ad copy, images, videos, etc. Guide the production process to ensure the content effectively captures user attention and drives action. 2. Continuously optimize creative content using methods such as A/B testing. Analyze performance data of different creative versions to identify user preferences and behavior patterns, iterating to improve key metrics such as CTR and conversion rate. Data Analysis & Performance Evaluation 1. Collect, organize, and analyze real-time advertising data, including impressions, clicks, conversion rates, cost metrics, etc., to gain deep insights into campaign performance and user behavior. 2. Produce detailed and professional performance reports regularly, using data visualization to clearly present results. Identify issues and opportunities, and propose actionable optimization recommendations and solutions to support informed decision-making. 3. Leverage data analysis to segment users and build user profiles, gaining a thorough understanding of different audience groups’ characteristics and needs. This enables highly targeted advertising and improved return on investment.

- 负责社群品牌相关业务的自动化流程开发与维护，以提升全球发行效率。 - 设计并搭建跨平台内容自动化发布系统，包括通知、预警和智能触发机制。 - 利用自动化工具和系统，为团队设计和实施高效的工作流。 - 配置、维护社群 Bot 与 AI 系统，用于日常互动、信息检索和任务处理。 - 探索和集成 AI 内容生成工具，协助优化品牌社群的内容制作效率。 - 集成社群舆情监测与情感分析系统，及时识别和处理关键信息。 - 管理和维护项目协作系统、知识库与权限，确保全球团队的高效协同。 - 探索、测试和评估新型AI工具在品牌运营中的应用，协助API集成和管理

1、策略规划与业务增长：负责制定直播推荐的整体策略和规划，聚焦提升直播内容分发效率与精准度，通过优化推荐算法逻辑、研究用户与内容生态匹配度、设计差异化推荐策略等方式，实现看播用户规模与活跃度的增长目标，推动业务持续发展； 2、内容推荐泛化与区域增长：主导直播内容推荐的泛化策略，拓展内容与用户群体的多样性，挖掘未被满足需求的用户群体，针对不同内容偏好设计推荐增长策略；同时，制定重要国家与地区的特色推荐增长方案，提升区域用户粘性与市场占有率； 3、数据驱动策略优化：通过深度的用户调研和多维度数据分析，洞察用户行为模式与内容消费偏好，明确用户分层逻辑；依据不同用户群体特征，构建个性化推荐策略模型，以数据为支撑持续迭代优化推荐策略； 4、用户分层与精准推荐：对用户进行精细化分层管理，针对各层级用户的行为习惯、兴趣偏好制定差异化的推荐产品策略与运营方案，提升用户对推荐内容的满意度与忠诚度，挖掘用户增长潜力。