小米Retail Marketing Manager
任职要求
- Native Czech speaker; English as a working language; good cross-departmental communication skills. - Bachelor's degree or above, major in Marketing, Business Management or related fields preferred; 3+ years of retail marketing management experience, experience in 3C or consumer electronics industry is a p…
工作职责
- Develop and implement retail marketing strategies for the Czech region, align with Xiaomi's global strategy and local market needs, and be responsible for retail sales volume and brand penetration rate. - Oversee offline store (including authorized stores and experience stores) marketing activities, including new product launch execution, festival promotions, user experience optimization, etc. - Manage retail marketing materials (POSM), standardize store display standards, and maintain the consistency of brand visual image. - Analyze retail data and market competitor dynamics, provide optimization suggestions, iterate marketing plans; collaborate with sales and distributor teams to achieve business goals. - Build local retail marketing cooperation network and maintain relationships with core retail partners and operators.
1. Cooperate closely with sales team and the local dealer to plan the retail marketing strategy. 2. Help to develop in-store merchandising solutions and communication strategies that drive customer purchase of the Xiaomi brand and its products. 3. Planning new product launch GTM plan and execute on offline. 4. Planning effective promotions for increase sell out. 5. Maintain and develop commercial cooperation with retail and operator stores.
• Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time • Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives • Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels • Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement
1. Responsibile for marketing strategy for all product lines. Direct marketing plan and be responsible for marketing results. 2.Running SNS accounts and community to keep gaining new users and maintain Xiaomi fans. 3.Develop PR strategy to sustain positive and in-depth coverage.Monitor and manage PR crisis. 4.Work closely with internal team to align on projects and goals,work on cross-cutting affairs with local teams (including, but not limited to Marketing, Sales, Aftersales, Retail, Go-To-Market and Product) to support and maximize coverage in accordance to local requirements.
We are looking for a Marketing Project Manager with solid experience in the consumer electronics industry and brand marketing projects. This role will be responsible for driving complex marketing initiatives from planning to execution, ensuring brand consistency, cross-functional alignment, and high-quality delivery. Key Responsibilities Lead and manage brand marketing projects within the consumer electronics industry, including product launches, integrated campaigns, and key local initiatives Translate brand and business objectives into clear project scopes, timelines, milestones, and deliverables Drive cross-functional collaboration with Brand, PR, Social Media, E-commerce, Retail, Legal, and other internal stakeholders Manage external agencies (PR / Social / Creative / Media), ensuring clear communication, execution quality, and on-time delivery Proactively identify project risks related to timing, resources, or messaging consistency and push for effective solutions Conduct project reviews and post-campaign evaluations to continuously improve processes and execution standards