影石Product Marketing Specialist/Manager

- Assist in product launches: Support senior teams in developing positioning, product strategies, and launch materials for new products; help collect customer feedback to optimize existing products. - Support market insights: Gather consumer, market, and competitive data; learn basic analysis tools to provide actionable insights for the team. - Explore vertical markets: Participate in market research to identify product-market fit and assist in tailoring key selling points for target segments. - Aid campaign execution: Contribute to new product launch activities and support performance tracking for core products. - Collaborate cross-functionally: Work with product, R&D, sales, and marketing teams to learn integrated workflows.

Responsibility - Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across North America. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.

Job Summary: We seek a strategic and results-driven Email Marketing Role for our overseas email marketing efforts. You will own the end-to-end strategy for growing our subscriber base, boosting engagement, and driving conversions through targeted campaigns. This role demands a blend of creativity, analytical rigor, and expertise in international markets to fuel Insta360’s global growth. Key Responsibilities: 1. Strategy & Execution: - Develop and execute data-driven email marketing strategies to grow the subscriber base and increase conversion rates. - Segment audiences, personalize content, and run A/B tests to optimize performance. 2. List Growth & Lead Generation: - Design lead-generation campaigns (e.g., gated content, referral programs) to expand the email database. - Optimize sign-up forms, landing pages, and onboarding workflows. 3. Conversion Optimization: - Craft compelling email content (promotional, lifecycle, transactional) with clear CTAs. - Analyze metrics (open rates, CTR, conversion rates) to refine campaigns and improve ROI. 4. Campaign Management: - Plan and execute campaigns supporting product launches, seasonal promotions, and user retention. - Collaborate with design and content teams to produce visually engaging, on-brand emails. - Manage the email calendar and ensure timely delivery across time zones. 5. Analytics & Reporting: - Track KPIs, generate performance reports, and present actionable insights to stakeholders. - Monitor industry trends and competitor strategies to identify opportunities. 6. Cross-Functional Collaboration: - Partner with product, sales, and regional teams to align campaigns with business goals. - Share best practices with global marketing teams to enhance cross-regional efforts.

1.Deep dive into local markets/audiences/competitors, and develop proper strategy with in-depth product understandingInitiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 2.Ensure qualified deliverables and acheivement of project goals, in compliance with given time frame. 3.Manage partnerships matrix, to deliver long-term results and and extablish strong relationships for the brand. 4.Good communication skills to coordinate with related teams like Sales, Distributor, Agency, etc, to achieve mutual goals