影石Influencer Marketing Specialist/Manager - North America
任职要求
Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 4+ years of proven experience in influencer marketing, with a strong track record of scaling programs for measurable ROI, preferably in tech, consumer electronics, or related industries. - Expertise in data analysis and marketing analytics, with the ability to translate insights into actionable strategies. - Passion for videography or content creation is a plus. - Exceptional communication, negotiation, and relationship-building skills, with a proven ability to collaborate with influencers and cultural stakeholders. - Results-oriented mindset with a focus on achieving KPIs and driving revenue growth.
工作职责
Responsibility - Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across North America. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
1.Deep dive into local markets/audiences/competitors, and develop proper strategy with in-depth product understandingInitiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 2.Ensure qualified deliverables and acheivement of project goals, in compliance with given time frame. 3.Manage partnerships matrix, to deliver long-term results and and extablish strong relationships for the brand. 4.Good communication skills to coordinate with related teams like Sales, Distributor, Agency, etc, to achieve mutual goals
- Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with our brand values and target demographics. - Spearhead influencer collaboration execution, including negotiating contracts, coordinating content creation, and analyzing performance. - Monitor trends in Korean Tech/Videography, Motorcycle/Cycling, Lifestyle/Outdoor market and influencer practices to ensure our approaches remain innovative and culturally relevant. - Collaborate with team to integrate influencer marketing with broader campaigns and goals. - Develop a deep understanding of our products and brand message to ensure coherence and authenticity in influencer partnerships.
Responsibilities: 1. Develop a thorough understanding of the company, its strategy, products and assess the target market. 2. Collaborate in local marketing strategies and ensure projects and achievement of goals in the designated regions, in compliance with given time frame. 3. Initiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 4. Manage partnerships to deliver long-term results and establish strong relationships for the brand insta360.
- Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with our brand values and target demographics. - Spearhead influencer collaboration execution, including negotiating contracts, coordinating content creation, and analyzing performance. - Monitor market trends in Thailand and influencer practices to ensure our approaches remain innovative and culturally relevant. - Collaborate with team to integrate influencer marketing with broader campaigns and goals. - Develop a deep understanding of our products and brand message to ensure coherence and authenticity in influencer partnerships.